I want to spend my life
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Mending broken people
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I want to spend my life
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Removing pain
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Lord, let my words
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Heal a heart that hurts
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I want to spend my life
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Mending broken people
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I want to spend my life
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Mending broken people
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Hello friends.
Welcome to 3ABN Today. My name
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is John Lomacang, but
you probably know that
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if you're part of
our family. I am going to
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talk to the
digitally deviced people today.
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Don't ask me to say
that again. If you have
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a device, get it. If
you have a cell phone,
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get it. This program
is revolutionary. This
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is not a program you
want to miss; I repeat,
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do not change the channel.
This is where you want to
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be. If you have
young people in your house,
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go get them. Tell
them to bring their devices
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with them. This is a
program that they want
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to see. And if you're
listening on the radio,
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turn the volume up.
I'm excited about our
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guest today,
because you know there's a
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commission given by
Jesus, "Go therefore
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and teach all
nations." Go unto all the world,
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get the gospel to
every kingdom, and that's the
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facilitating effect
to usher in the return of
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Jesus. And so,
we're going to talk about
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creative ways of carrying
the gospel to the world,
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and I'm excited about
our guest today. We are
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getting reacquainted
on a personal level, and
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you'll meet her, some
of you, for the very first
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time. But before
that, I want to thank you
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for your prayers,
your financial support of
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Three Angels Broadcasting
Network. I believe you
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believe that God is
using this network to
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get the gospel out.
And today, we're going
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to talk about an
additional way to get
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the gospel to explode
in this very challenging
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generation. But before
we do that, we're going
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to be blessed with a
song by one of my good
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friends, Stephanie
Dawn, and the song she's going
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to be singing is
"O Glorious Love."
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In my darkness Jesus found me
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Touched my eyes and made me see
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Broke sin's chains
that long had bound me
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Gave me life and liberty
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Oh, glorious love of
Christ my Lord divine
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Who gave Himself to
save a soul like mine
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Through all my days
and then in heaven above,
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My song will silence
never, I'll worship Him forever,
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And praise Him
for His glorious love
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Oh, amazing truth to ponder
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He whom angel hosts attend
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Lord in Heaven,
God's Son, what wonder;
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He became the sinner's friend
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Oh, glorious love of
Christ my Lord divine
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Who gave Himself to
save a soul like mine
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Through all my days
and then in heaven above
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My song will silence
never, I'll worship Him forever,
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And praise Him
for His glorious love
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And praise Him
for His glorious love
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- Thank you so much,
Stephanie; appreciate
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it. This topic is
about God's glorious love and
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how He has, through
that love, encouraged
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us to get the gospel
out so that people who
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don't know Him can
become acquainted with Him and
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then receive the
beautiful gift of salvation. On
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that note, Felecia,
good to have you here.
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- Pastor John, good to
be here. - Felecia Datus.
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- Yes. - Good to see
you again! - It's good
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to see you! It's been
a while. - Yes, my wife
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and I, when we
heard that you were coming
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here, we said, "Wonderful!"
Wonderful. Good to have
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you here. You are on
the cutting edge right
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now of some moving
methods that really
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are encouraging a
new segment of the
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church and of our
worldwide family to
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get involved. Tell
us about what you're
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involved in; kind of
give us a little bit of
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your background, let
people who are meeting
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for the first time kind
of find out who you are.
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- So, a little bit of
background... I'm from
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the Bahamas. My
family is from Haiti; my
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parents do mission
work in Haiti. So, I've
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always had that
drive for evangelism and
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sharing the gospel -
my siblings, as well. And
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more and more- I do
have experience in radio
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and television, and I
realize that I can reach
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so many more people
than by meeting people
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on a day-to-day basis.
So, I've been thinking,
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"How do we combine
evangelism and digital
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gadgets that we have
with sharing the gospel?"
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And then a year ago,
I met a gentleman who
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had started a
ministry, sharing the gospel,
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promoting the three
angels' message, promoting
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the Advent message
online. And so, that's
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how I got involved
with the Center for Online
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Evangelism, and
that taught me to combine
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my love for mission
and how everyone is on
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their devices. -
Wow. Wow. We live in a
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device-driven
world today. - Oh, yes;
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absolutely. - You
know, I was going to ask the
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question, which you've
kind of answered already,
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but the most
prevalent thing we have today
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that we didn't have,
in this number and this
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mass 20 years ago,
is... what? - We have it
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right here. You have
like, two; I have one.
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We're all
connected somehow. - We are
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digitally
connected. Every one of us is
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connected by something.
I've got an iPad, some
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of you have tablets,
but we are a digitally
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connected, and
some cases, digitally
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distracted generation.
- We are. But the thing
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is, the wonderful
grace of God is that He could
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use where we are to
reach us with His love.
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So if a lot of
people are connected there
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on their devices, why
not work through those
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devices to share the
gospel? In some homes,
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everyone has a cell
phone there. Also, computers,
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there're tablets,
there are laptops, there's a
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television... What
better way to reach people than
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through their
gadgets? - That's right. That's
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right. And tell us
about the Center of Online
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Evangelism. Talk
about that, because we- how
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many people are online?
I love that word - online.
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As compared to
offline. - Yes. So, it started
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a few years ago.
A gentleman named Ed
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Wagner- he was traveling.
He was on his phone and
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he wanted to find out
some Adventist churches
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in the area, and he
basically discovered
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that our presence is
not as strong online.
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So, God blessed him
with the idea to bring some
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persons together,
form a ministry so that we
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can promote the
Advent message, promote the
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gospel online. So,
it's a few years later; our
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team has grown. We have
like, 11 or 12 full-time
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workers, we have interns,
we have volunteers... And
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our mean mission is
to train people how to do
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online evangelism.
So, going into churches,
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talking with church
members and saying, "Hey, you
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have Facebook, you
have YouTube- why not use
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those means to
share the gospel, to share
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what Christ is doing
in your life?" We also
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train ministries
how to do Search Engine
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Optimization- so,
SEO. You can have a great
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website, but if
persons online don't know how
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to find your
website, then your content
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remains hidden
online. What we're finding is
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that a lot of
people, they're searching for
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the truth. They
want to know about the
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Sabbath. They want to
know about Bible study;
00:10:04.43\00:10:07.17
they want to know
who Jesus Christ is. So,
00:10:07.24\00:10:10.94
when they go online,
what are they finding?
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Are they finding the
great content that the
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Adventist church
is creating, that the
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members are
creating? So, we're saying the
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content is already
being created; let's work with
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Search Engine Optimization,
SEO, to boost that content
00:10:23.15\00:10:26.09
so that when they do
Google us or when they
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do ask Siri, "Hey, what
is the Sabbath?" or "Who
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is Jesus Christ?"
that our content were to
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come up. So, that's why
our ministry was founded,
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and then we have our
mean initiative Project
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Caleb still
basically with the aim and the
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mission to promote the
gospel online. - Tell us
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why 'Caleb.' That's
interesting, because
00:10:43.71\00:10:45.51
I have some ideas; I
have a sermon called,
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"Somebody's Got to
Be Caleb." But this is
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amazing that you
brought a Project Caleb. - So,
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we know the story.
The Israelites were bound
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to go into the
Promised Land, and we almost see
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Google, the first page
of Google, as the Promised
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Land, because statistics
are showing that people
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rarely go to the
second page. But going back
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to the Bible story,
there was the Promised
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Land, and God told
the Israelites, "Go in.
00:11:05.93\00:11:08.20
There are a lot of
giants, there are a
00:11:08.26\00:11:10.03
lot of enemies, but
I've commanded you to go."
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He said, "Do not be
afraid of them. I will
00:11:12.37\00:11:14.14
give you victory over
them." Caleb was going
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ahead of them along
with Joshua, and they
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took over the
Promised Land despite the
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challenges, despite
the giants, and they
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ended up conquering
the Promised Land with
00:11:23.51\00:11:26.01
God's help. So, we took
that name, Project Caleb,
00:11:26.11\00:11:29.08
and we're saying
that even though online,
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there are giants-there's
a whole lot of negative
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content, there's a
whole lot of information
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that we don't want our
children to have access
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to-God promised to
give us power, to give
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us grace, to give
us the Holy Spirit to
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conquer that first
page of the internet
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to take over so that
people can learn more
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about Jesus Christ and
the Advent message. - I
00:11:47.34\00:11:49.60
like the way you compared
that, because the Promised
00:11:49.67\00:11:51.01
Land was inhabited
by the Malachite's, the
00:11:51.04\00:11:53.68
Hittites, the
Jebusites, the Perizzites - all
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these foreign nations
that were in adversarial
00:11:55.31\00:11:57.21
relationships with
Israel. But the Lord
00:11:57.28\00:12:00.25
says, "I'm going to
give you that land."
00:12:00.32\00:12:01.78
- Exactly. Exactly.
So, it wasn't a space that
00:12:01.88\00:12:03.95
was empty; it was a
space that was already
00:12:04.05\00:12:06.39
full, but with the
enemy. God is saying,
00:12:06.49\00:12:09.42
"In this world, there's
a whole lot of darkness."
00:12:09.52\00:12:11.29
And He says, "You are
created to be a light;
00:12:11.36\00:12:13.90
you are created to
be the salt of the Earth
00:12:13.96\00:12:15.50
on Google, on YouTube,
on Yahoo!" And so, instead
00:12:15.56\00:12:19.43
of just shining
the light where light
00:12:19.50\00:12:20.84
already is, God says,
"Go into the darkness."
00:12:20.87\00:12:23.64
Go online, because half
of the world's population
00:12:23.71\00:12:27.24
has access to the internet.
3.5 billion, in some way
00:12:27.28\00:12:31.71
or form, has access
to the internet. So, if
00:12:31.81\00:12:34.18
we want to finish
the Great Commission, if
00:12:34.28\00:12:35.78
we want to go out to
all the nations, every
00:12:35.88\00:12:37.49
tongue, every
race, every tribe, do it
00:12:37.59\00:12:40.19
using our gadgets. - That's
right; that's right. I love
00:12:40.26\00:12:43.59
that! Because that's,
in fact... I think recent-
00:12:43.66\00:12:47.40
I don't know if
this picture's? yet,
00:12:47.46\00:12:49.10
but my wife and I,
while we were in Bangkok,
00:12:49.20\00:12:51.50
Thailand and we were
on the platform, getting
00:12:51.57\00:12:54.60
ready to take a
train, and I looked around me
00:12:54.67\00:12:56.91
and I thought to
myself, "Honey, look!" And I
00:12:56.97\00:12:59.27
think the picture's
available here. This
00:12:59.37\00:13:00.88
is a picture of people
standing on the platform,
00:13:00.98\00:13:03.51
one of the them, and
I thought, I look to my
00:13:03.58\00:13:05.35
right; there are
people on their phones. And
00:13:05.41\00:13:07.62
then to the left, I
said, "Well, look at the other
00:13:07.68\00:13:09.55
crowd!" Yeah, the
other one. There's a man
00:13:09.62\00:13:11.62
standing there, and
he was on HIS phone, and
00:13:11.69\00:13:14.06
I was thinking- then
I said, "But look to my
00:13:14.12\00:13:16.52
immediate left; look
at this." And my wife
00:13:16.59\00:13:18.69
said, "Look at that.
They're on their phones."
00:13:18.76\00:13:20.70
- Right.
Precisely. - And this is what
00:13:20.76\00:13:22.53
you're talking
about! - Everywhere you go.
00:13:22.60\00:13:24.53
I was just in the
airport the other day. You're
00:13:24.57\00:13:27.27
on a bus, you're on a
train- wherever you go,
00:13:27.34\00:13:29.64
people are face
down. So, imagine trying to
00:13:29.70\00:13:32.21
reach someone, trying
to say hello, trying to
00:13:32.27\00:13:34.58
greet them, trying
to share your personal
00:13:34.64\00:13:36.44
story of what Jesus did
for you. No one is looking
00:13:36.51\00:13:38.58
up. They can't hear
you...BUT if we have
00:13:38.65\00:13:40.92
the gospel online,
if we have what they are
00:13:40.98\00:13:43.25
searching for right there
online, there's a way that,
00:13:43.32\00:13:46.79
while they are
scrolling and while they are
00:13:46.89\00:13:48.69
searching, whether
it's podcasts or they're
00:13:48.76\00:13:51.26
looking for videos,
or if it's on Facebook,
00:13:51.36\00:13:53.80
they can find the
gospel. - As a matter of fact,
00:13:53.86\00:13:56.36
I have a story. I
don't want to take your time,
00:13:56.43\00:13:57.77
but it's a very
quick story. A good friend
00:13:57.80\00:13:59.47
of mine who was Janet
Jackson's entertainment
00:13:59.57\00:14:01.64
lawyer, that's how he
found out about a series
00:14:01.74\00:14:03.74
I did called
"Unclean Spirits." He said he
00:14:03.81\00:14:05.87
was searching for the
Sabbath. He said, "And
00:14:05.94\00:14:07.28
you kept coming up. 5
times you came up, and
00:14:07.31\00:14:09.71
I said, 'Well, let
me just see who this is.
00:14:09.78\00:14:11.11
Why does this keep
coming up?'" And he
00:14:11.18\00:14:12.95
watched it, and now
we're good friends as a result
00:14:13.05\00:14:15.08
of just being
online - a series about the
00:14:15.18\00:14:16.85
occult and the entertainment
industry, he says; and
00:14:16.89\00:14:18.92
he watched it. He
and his wife watched it 5
00:14:18.99\00:14:20.59
times. Now, we're
good friends because of the
00:14:20.69\00:14:23.19
fact that he was
online, looking for truth, and
00:14:23.26\00:14:25.83
he said, "Your name
kept coming up. 'Who is this
00:14:25.93\00:14:27.76
guy? I don't even
know who he is.'" Now, that
00:14:27.86\00:14:29.76
way, the Lord opened
the door to be able to
00:14:29.86\00:14:31.83
share the gospel
with him. - Exactly. - And
00:14:31.93\00:14:33.57
that's what you're
talking about! - Exactly!
00:14:33.67\00:14:35.00
And it's not only
sharing that content; it's all
00:14:35.04\00:14:37.04
about connecting
people who don't have access
00:14:37.11\00:14:40.58
to an Adventist
church, for example. We're
00:14:40.68\00:14:43.14
finding that a lot
of searches to YouTube,
00:14:43.24\00:14:45.45
for example, is
coming outside of the United
00:14:45.51\00:14:47.08
States. And
sometimes, these are coming from
00:14:47.18\00:14:49.28
countries where it's
forbidden to share the
00:14:49.35\00:14:51.25
gospel - but they are
online because they want
00:14:51.32\00:14:53.69
to know about who
Jesus is. So maybe, they get
00:14:53.79\00:14:56.19
connected to your
ministry, they find
00:14:56.26\00:14:57.96
your content, and
then they want to form a
00:14:58.03\00:15:00.13
community. So, using
our digital devices, we can
00:15:00.20\00:15:03.33
also start online
Bible studies. We can start
00:15:03.40\00:15:05.47
prayer groups. We can
start churches! Neville
00:15:05.53\00:15:08.80
Neveling, he
received a net award at the
00:15:08.87\00:15:11.27
GAiN conference some
time ago because he's
00:15:11.34\00:15:13.64
known for starting
churches using WhatsApp. - Wow.
00:15:13.71\00:15:17.15
Online. - Yes. -
What is GAiN? Is that an
00:15:17.25\00:15:19.28
acronym? - It is an
acronym, and it's one
00:15:19.38\00:15:21.78
of the ways that different
people in communication
00:15:21.85\00:15:24.59
and internet in the
Adventist church come
00:15:24.69\00:15:26.45
together, again, to
learn how to share the
00:15:26.52\00:15:28.39
gospel online and using
the internet and digital
00:15:28.46\00:15:30.63
devices. - Wow. I mean,
so this is a medium that
00:15:30.69\00:15:34.36
is fast-paced, hard-hitting,
and what's nice about
00:15:34.46\00:15:39.03
it is targeting
a generation that's
00:15:39.13\00:15:40.60
becoming increasingly
difficult to reach. - Yes;
00:15:40.64\00:15:43.20
yes. And there are
challenges, you know?
00:15:43.24\00:15:45.61
There are studies
that's wondering whether
00:15:46.68\00:15:49.01
relationships are
breaking down because
00:15:49.04\00:15:50.68
of our devices,
but we're saying people
00:15:50.75\00:15:53.48
are already online.
So, rather than trying to
00:15:53.55\00:15:55.68
get people off of
their phones-and it's good
00:15:55.78\00:15:57.45
to have that balance of
face-to-face conversation-
00:15:57.52\00:15:59.69
but we're saying to
reach them where they
00:15:59.79\00:16:01.96
are, and that's what
Jesus did. He went to
00:16:02.02\00:16:03.83
where the crowd was.
So, if they're already
00:16:03.93\00:16:06.29
online, let's
reach them there and then
00:16:06.39\00:16:08.46
also get them
connected to a local church or
00:16:08.50\00:16:11.33
with a group of
people in their area. - I'm
00:16:11.43\00:16:13.50
smiling because I'm
thinking- so much is
00:16:13.57\00:16:15.00
exploding in my mind
right now - the pastor.
00:16:15.07\00:16:16.94
You mentioned the
Promised Land. Well,
00:16:17.01\00:16:19.77
there's another statement,
"Can any good thing come
00:16:19.87\00:16:21.71
out of Nazareth?" -
Precisely. - You know,
00:16:21.81\00:16:23.61
you could call
the phone, "Nazareth."
00:16:23.68\00:16:25.01
"Can any good thing
come out of Nazareth?"
00:16:25.05\00:16:26.38
So, really, there're
so many ways to approach
00:16:26.41\00:16:31.15
this topic where
people are just- they're not-
00:16:31.22\00:16:35.16
some people go to- I
was watching an article
00:16:35.22\00:16:37.59
just recently. Actually,
a magazine article where
00:16:37.69\00:16:39.59
they talk about how
college students, it's
00:16:39.66\00:16:43.03
impacting their
ability to stay up in class,
00:16:43.13\00:16:46.70
because many of them
sleep with their phones
00:16:46.77\00:16:49.54
right next to them.
- Right. - They might
00:16:49.60\00:16:51.71
not have the ringer on,
but they put it on their
00:16:51.77\00:16:53.31
chest so they can feel
the vibration if somebody's
00:16:53.38\00:16:55.34
texting, or they
sleep with their face turned
00:16:55.41\00:16:57.55
toward it. So, what
our lesson's saying is-
00:16:57.61\00:17:00.78
I like what you said,
because somebody might
00:17:00.85\00:17:02.85
say, "Well, they are
already addicted. Why
00:17:02.92\00:17:05.49
do we want to get
them addicted?" We
00:17:05.55\00:17:07.16
want to go unto the
bars and lead them to
00:17:07.22\00:17:08.86
Christ. - Precisely.
Precisely. - Talk about,
00:17:08.96\00:17:11.06
we want to meet them in
their place of addiction
00:17:11.16\00:17:13.36
to give them freedom.
- Right. And the aim is
00:17:13.43\00:17:15.86
not to leave them
online; the aim is to reach them
00:17:15.96\00:17:18.97
through the devices
that they have but get them
00:17:19.03\00:17:21.80
connected to a church
family, get them connected
00:17:21.87\00:17:24.77
to someone else
in their area so that
00:17:24.84\00:17:27.18
they can grow
together. So, yes. We understand
00:17:27.24\00:17:29.61
that. We acknowledge
that there are addictions,
00:17:29.68\00:17:31.68
but we still believe
that the Holy Spirit can
00:17:31.78\00:17:34.12
work through that
- work through their
00:17:34.22\00:17:35.82
computers and their
laptops and their cell
00:17:35.92\00:17:38.05
phones to get them
connected to a church
00:17:38.12\00:17:39.59
family. - Wow. And now,
talk about the platforms.
00:17:39.62\00:17:42.86
You talked about some
of the ways that this is
00:17:42.96\00:17:45.26
happening, like
you mentioned. Well, we
00:17:45.33\00:17:47.13
know about Instagram,
we know about Facebook;
00:17:47.20\00:17:49.23
but amazingly
enough, almost monthly, or
00:17:49.30\00:17:52.03
maybe even more
reoccurring than that, there are
00:17:52.10\00:17:56.24
new platforms
opening up. So, while people
00:17:56.30\00:17:59.94
are saying- I remember
there was a time. Remember
00:18:00.01\00:18:01.91
...what was it,
MySpace? - MySpace. There was
00:18:03.78\00:18:06.51
also hi5. I don't
know if anyone remembers
00:18:06.55\00:18:08.15
that. - When MySpace
came out, it was like,
00:18:08.22\00:18:10.52
"MySpace..." And
then all of a sudden, they
00:18:10.59\00:18:12.19
said, "Well, that's
just for teenyboppers."
00:18:12.25\00:18:13.96
Then whatever came
out after that, but then
00:18:14.06\00:18:17.33
Facebook seems to be
the overarching platform
00:18:17.39\00:18:20.60
right now that everybody's
targeting. - Yes. So,
00:18:20.66\00:18:22.60
there is- you can
reach people through social
00:18:22.66\00:18:24.73
media, so that's
Facebook, Instagram, SnapChat,
00:18:24.80\00:18:27.10
Twitter, LinkedIn,
all of these social media
00:18:27.17\00:18:29.50
platforms. And then
you have the video-sharing
00:18:29.57\00:18:31.97
platforms; that's
YouTube and that's
00:18:32.04\00:18:33.58
video. Then, you
have podcast, then you
00:18:33.64\00:18:36.01
have blogs. We're
finding a greater and greater
00:18:36.08\00:18:38.61
percentage every day
of Americans, for example,
00:18:38.65\00:18:41.12
who are spending a lot
of internet time reading
00:18:41.18\00:18:43.82
blogs. So, that's
social media, there's YouTube,
00:18:43.89\00:18:46.29
there're blogs, there
are podcasts, and then
00:18:46.35\00:18:48.92
there are websites. So,
all of these platforms can
00:18:48.99\00:18:51.83
be used to share the
gospel. But then we're seeing
00:18:51.89\00:18:54.63
even if you do have a
platform, Search Engine
00:18:54.70\00:18:57.93
Optimization, or
SEO, is still important,
00:18:57.97\00:19:01.10
because that's a
major part of what we do.
00:19:01.20\00:19:03.61
It basically
includes training or teaching
00:19:03.67\00:19:07.88
church members, church
leaders, how to optimize
00:19:07.98\00:19:10.65
their website. It's
like having a building
00:19:10.71\00:19:12.91
or having a house and
not having the address
00:19:13.01\00:19:15.25
up, so people don't
know how to find you. - Good.
00:19:15.32\00:19:17.29
- I remember there
was this one time I was
00:19:17.32\00:19:19.45
invited to a
potluck after church, and I
00:19:19.52\00:19:22.26
went to the house
and a dog came, you know,
00:19:22.32\00:19:24.76
barking at me. I
was at the wrong house.
00:19:24.86\00:19:27.16
So even though I
wanted to go to the house, I
00:19:27.26\00:19:29.63
went to the wrong
address. And a lot of times, we
00:19:29.73\00:19:32.27
find that's
what's happening online.
00:19:32.33\00:19:33.67
- Internet address.
- That people want to
00:19:33.70\00:19:35.17
find our content,
but they're going to the
00:19:35.24\00:19:37.57
wrong websites
because they don't have an
00:19:37.64\00:19:39.47
address; they don't
know where to find us,
00:19:39.54\00:19:41.14
and it's because
we're not practicing SEO, or
00:19:41.21\00:19:43.71
Search Engine Optimization:
using the right keywords,
00:19:43.78\00:19:46.95
having meta descriptions,
and other factors that
00:19:47.02\00:19:50.49
can help people find
our content. - I want
00:19:50.59\00:19:52.45
you to break this down
for the illiterate-meta
00:19:52.52\00:19:54.32
descriptions. Talk
about that for a moment. You
00:19:54.42\00:19:56.22
know, meta data.
Go ahead. - So, meta
00:19:56.32\00:19:57.89
descriptions. For
example, when you go
00:19:57.93\00:19:59.73
on Google, for instance,
if I want to find black
00:19:59.83\00:20:03.63
ties and I Google
'black ties,' what's going to
00:20:03.70\00:20:08.60
happen is that I'm
going to find 10 results on
00:20:08.70\00:20:11.51
the first page of
Google. And right after, like,
00:20:11.57\00:20:14.14
a bold on the Google
search result, there's
00:20:14.21\00:20:17.15
a little bit of a
description-there's
00:20:17.25\00:20:18.61
a meta description.
And before we click,
00:20:18.68\00:20:20.92
most people,
they're reading that short
00:20:21.02\00:20:23.08
summary to find
out whether they want
00:20:23.18\00:20:25.79
to click on that website.
Now, Google is searching
00:20:25.85\00:20:28.59
your website to find
out if you have these
00:20:28.69\00:20:30.73
summaries. If you have
these summaries, it helps
00:20:30.76\00:20:33.29
you rank a little bit
higher. And that's not
00:20:33.36\00:20:35.60
the only thing; there
are so many other things
00:20:35.66\00:20:37.47
that can help you
rank higher on Google so
00:20:37.50\00:20:40.00
that people can find
your content. - Okay.
00:20:40.07\00:20:41.90
So, in other words,
the initial...what's
00:20:41.97\00:20:45.97
the word I could
use here?- the initial
00:20:46.01\00:20:47.81
invitation. - Precisely.
- In some cases, pastors-
00:20:47.88\00:20:51.31
at least, I'm not
going to speak for everybody,
00:20:51.41\00:20:53.68
but I live in the
world of communication-they
00:20:53.75\00:20:57.32
say you have 15-20
seconds to get your
00:20:57.42\00:20:59.22
audience's
information. So, don't spend and
00:20:59.25\00:21:01.49
say, "Well, uh, so
glad to be here. My
00:21:01.56\00:21:03.69
name is John
Lomacang. I'm so glad to have
00:21:03.76\00:21:05.53
you here. I'm so
glad you're here for the
00:21:05.59\00:21:07.60
weekend." It's
like... Okay, we know who
00:21:07.66\00:21:09.70
you are! Don't tell
us who you are; we got
00:21:09.73\00:21:12.27
the sermon, we have
the bulletin, we see
00:21:12.30\00:21:14.34
the sermon title... Boom.
- Get right to it. - Start
00:21:14.40\00:21:16.60
by saying, "You
know, it's possible to walk
00:21:16.67\00:21:18.57
with Jesus and
not even know Him."
00:21:18.61\00:21:19.94
- Precisely. So, that
could be a meta description.
00:21:20.01\00:21:22.81
I don't want to
go too much in using
00:21:22.88\00:21:24.21
those technical
terms, but what the Center
00:21:24.25\00:21:26.48
for Online
Evangelism does is, for example,
00:21:26.55\00:21:28.62
we go into churches
and we train you how
00:21:28.68\00:21:30.39
to do this. We provide
the services; we provide
00:21:30.42\00:21:33.09
the resources to
train someone who never
00:21:33.15\00:21:35.22
heard the term 'Search
Engine Optimization' or
00:21:35.29\00:21:37.99
'meta description.'
We train you how to do
00:21:38.06\00:21:40.03
this. Why? Because God
has given you a particular
00:21:40.10\00:21:43.06
story. He has given you
the gospel, and you have
00:21:43.16\00:21:45.97
that responsibility
now to share it. And
00:21:46.03\00:21:48.60
sometimes, we want
to share it, but we
00:21:48.67\00:21:50.01
don't know how to
do it-especially in a
00:21:50.04\00:21:51.37
digital age, and
that's why we exist. - And
00:21:51.41\00:21:53.54
you know, Felecia,
a lot of people don't
00:21:53.61\00:21:55.34
realize that they are
drawn by these devices,
00:21:55.41\00:21:58.91
even the person
that watches television,
00:21:59.01\00:22:00.45
they might say,
"I don't have a cell
00:22:00.55\00:22:01.88
phone, I don't have
an iPad, I don't really
00:22:01.92\00:22:04.05
want any of
these"- but if they watch
00:22:04.12\00:22:05.52
television, the same
principle applies. The
00:22:05.59\00:22:08.16
people putting
commercials together, they pay
00:22:08.22\00:22:10.26
millions for that 15
seconds on Super Bowl
00:22:10.36\00:22:12.96
Sunday. My wife
worked for a company in New
00:22:12.99\00:22:15.66
York City years
ago- Coca Cola, actually,
00:22:15.73\00:22:17.83
and all they did
was price advertising.
00:22:17.90\00:22:19.80
And when the
Super Bowl came around,
00:22:19.87\00:22:21.50
people were willing
to pay millions for that
00:22:21.57\00:22:23.44
15 or 20- if you
get 30 seconds, you're
00:22:23.51\00:22:25.47
talking about
massive amounts of money.
00:22:25.57\00:22:27.38
- Yes; yes. - And they
don't spend- they don't
00:22:27.48\00:22:29.98
say- they don't have
a talking head to talk
00:22:30.05\00:22:32.28
to you for 30 seconds.
It's gotta be fast-moving,
00:22:32.35\00:22:35.15
lock you in, keep you
looking, and they have
00:22:35.22\00:22:37.75
to choose keywords
that will be of interest
00:22:37.82\00:22:39.75
to you, and
before they even choose
00:22:39.79\00:22:41.42
those keywords,
they've researched massive
00:22:41.49\00:22:44.49
amounts of data to
say, "What is everybody
00:22:44.56\00:22:46.26
looking for?" - And
people are spending.
00:22:46.33\00:22:48.16
Organizations, businesses
out there in the secular
00:22:48.23\00:22:51.03
world are spending
thousands of dollars
00:22:51.13\00:22:53.30
every day, every month-
millions of dollars every
00:22:53.37\00:22:56.34
single year so that
they can reach people
00:22:56.44\00:22:59.24
with a message
that, sometimes, does not
00:22:59.31\00:23:01.18
even have any
eternal value. - Right. - So
00:23:01.24\00:23:03.61
how much more emphasis
should we place on using
00:23:03.68\00:23:06.48
the means and the
methods to reach people. You
00:23:06.55\00:23:09.58
know, there's a
passage in the Bible we were
00:23:09.72\00:23:11.09
talking about that
sometimes, the children
00:23:11.12\00:23:12.75
of the world are
more faithful in certain
00:23:12.85\00:23:15.16
things than we who
have this light and
00:23:15.26\00:23:17.46
we who have
this message. So, why
00:23:17.53\00:23:19.33
not put more
emphasis in sharing the gospel
00:23:19.39\00:23:21.66
online? - You know,
the other thing about-
00:23:21.76\00:23:23.10
there are parents
that might say, "I'm trying
00:23:23.13\00:23:26.30
to find ways to
get my daughter off of
00:23:26.37\00:23:29.30
her cell phone, my
son out of his bedroom;
00:23:29.40\00:23:33.24
his computer is
his new god..." We're
00:23:33.27\00:23:35.88
saying, okay. We'll
go into that bedroom
00:23:35.94\00:23:38.88
and find him for
you. [laughter] Okay,
00:23:38.95\00:23:41.05
that's what you're
talking about. - Right.
00:23:41.12\00:23:42.45
- We'll say,
"That's where he is," or
00:23:42.48\00:23:44.29
"That's where she
is"; we're coming after
00:23:44.35\00:23:46.39
them to give them
a new direction of- I
00:23:46.45\00:23:48.22
want to clarify
that, because sometimes,
00:23:48.29\00:23:49.82
people might say,
"You know, they're buying
00:23:49.89\00:23:52.06
into this same
thing, too. Look at what
00:23:52.13\00:23:53.60
they're doing."
We're not buying into it
00:23:53.66\00:23:55.96
anymore than
Jesus bought into being
00:23:56.03\00:23:57.97
a harlot or a
publican or tax collector or
00:23:58.03\00:24:00.27
winebibber, but
He met people where
00:24:00.34\00:24:02.24
they are and I want
you to emphasize that.
00:24:02.30\00:24:03.77
- And we also
want to say that since,
00:24:03.87\00:24:05.77
for example, your
teenagers are already on their
00:24:05.87\00:24:07.91
phone. Why not train
them to use their phone
00:24:07.98\00:24:11.55
to use that time to
share the gospel with
00:24:11.61\00:24:13.88
their peers? For instance,
with my phone, I remember
00:24:13.98\00:24:17.09
some time ago I
met this lady who was
00:24:17.15\00:24:19.39
offering a support
class to help women
00:24:19.45\00:24:22.72
who struggled with
abortion - you know,
00:24:22.79\00:24:24.76
dealing with the pain
and finding healing in
00:24:24.83\00:24:26.56
God. And I said,
"What do you think of us
00:24:26.63\00:24:28.86
doing a Facebook
live video and us talking
00:24:28.96\00:24:31.83
about this?" I had no idea
how it was going to receive.
00:24:31.90\00:24:36.14
I'm thinking,
"Okay, maybe 10, 20...up
00:24:36.20\00:24:38.27
to 100 people will
watch this interview."
00:24:38.34\00:24:40.51
It turns out that that
video alone had thousands
00:24:40.58\00:24:43.35
of views and shared
so many times. We had
00:24:43.41\00:24:46.05
persons, after
watching that video on Facebook
00:24:46.15\00:24:48.75
live, contact that
lady and said, "I have
00:24:48.82\00:24:51.05
been struggling. Can
I please talk to you?
00:24:51.15\00:24:53.02
Can you please pray
with me?" And so we're
00:24:53.09\00:24:54.89
saying, your
teenagers are on their phone -
00:24:54.96\00:24:56.59
fine. We do want to
reach them, and then
00:24:56.66\00:24:58.73
we also want to
train them how to use their
00:24:58.79\00:25:00.66
gadgets to share
the gospel, because that
00:25:00.76\00:25:03.77
may be the way
that the Holy Spirit can
00:25:03.83\00:25:05.90
reach them. - That's
right. A device doesn't
00:25:05.97\00:25:08.94
necessarily have to
be evil in and of itself;
00:25:09.04\00:25:11.14
it's what you do
with it. - Precisely. It's
00:25:11.21\00:25:13.24
just like money,
you know? Money in and
00:25:13.31\00:25:15.98
of itself is not
something that's bad; it's not
00:25:16.04\00:25:19.18
something that's
evil. If you are using it
00:25:19.25\00:25:22.28
to spend- if you were
spending it on a whole
00:25:22.35\00:25:24.95
lot of things
that's frivolous and that
00:25:25.05\00:25:26.76
has no value, has no
meaning, or it's being
00:25:26.82\00:25:28.92
used to destroy
lives, then it becomes
00:25:28.99\00:25:31.13
something that's
bad. However, imagine if
00:25:31.23\00:25:34.30
you have a whole
lot of money and you use
00:25:34.40\00:25:36.73
all of that money to
feed the poor, to help
00:25:36.80\00:25:40.27
the homeless, and
you use it to share the
00:25:40.34\00:25:42.30
gospel - then,
it's used for good. We
00:25:42.40\00:25:44.91
look at digital
devices the same way. - That's
00:25:44.94\00:25:47.68
right. And instead
of trying to fight the
00:25:47.74\00:25:50.25
tide, you redirect
the tide. - Right; right.
00:25:50.35\00:25:54.45
- Somebody said,
"You could get angry with
00:25:54.55\00:25:58.09
the ocean or you
could turn that raging wave
00:25:58.19\00:26:01.82
of water and direct
it into a power plant
00:26:01.92\00:26:04.96
and light up a city."
And I think what you're
00:26:05.06\00:26:07.16
saying is,
there's a wave that's been
00:26:07.23\00:26:09.20
roaring against
households. You want to redirect
00:26:09.30\00:26:11.90
that. I think of
the Grand Coulee Dam;
00:26:11.97\00:26:14.14
I think of a lot
of these large water
00:26:14.24\00:26:17.21
dams around the
world where you can't stop
00:26:17.27\00:26:19.47
the river, but you
can say, "What can we do
00:26:19.54\00:26:21.94
with this ever-present
resource?" - Right. - So
00:26:22.01\00:26:24.48
that's what we're
talking about. What
00:26:24.55\00:26:25.91
do we do with this
ever-present resource?
00:26:25.98\00:26:27.32
- And the other
thing is, imagine if all of
00:26:27.35\00:26:29.45
us, you know, as Christians,
we came offline and we
00:26:29.52\00:26:32.65
said, "We're not
going to do social media
00:26:32.72\00:26:34.22
anymore; we're not going
to go on YouTube anymore."
00:26:34.29\00:26:36.09
What we actually do
is that we make that
00:26:36.19\00:26:38.36
darkness even
more dark because we're
00:26:38.43\00:26:40.30
removing all of
that light. We are in the
00:26:40.40\00:26:43.00
world, but we're not
supposed to be of the
00:26:43.06\00:26:44.83
world. So, we are
on social media, we are
00:26:44.90\00:26:47.30
on YouTube;
we're already on these
00:26:47.37\00:26:49.04
platforms. Let's use
that, then, to saturate,
00:26:49.10\00:26:52.47
to introduce Jesus
Christ more and more-
00:26:52.54\00:26:54.84
the Advent message,
the great content that
00:26:54.88\00:26:57.01
we're creating.
Why not find a way to
00:26:57.08\00:26:58.81
promote that, to
boost that, so that it could
00:26:58.91\00:27:01.55
push down some of the
negative things that's
00:27:01.62\00:27:03.75
already online that
our children are being
00:27:03.82\00:27:05.69
exposed to? - That's
right. And so, if you
00:27:05.75\00:27:07.46
put the word- and
some of you might even want
00:27:07.56\00:27:09.39
to practice that.
If you put the word-
00:27:09.42\00:27:11.43
I mean, we have
devices here; we're not going
00:27:12.43\00:27:14.00
to practice this
too long. But if there's
00:27:14.06\00:27:15.50
a particular topic
you're looking for,
00:27:15.56\00:27:17.07
we might say, "Okay,
well, just open up your
00:27:17.17\00:27:18.90
phone and go to
Google or go to Yahoo!" or
00:27:18.97\00:27:20.74
whatever platform you
might have. Go to Facebook
00:27:20.84\00:27:22.54
and just type in
a particular word of
00:27:22.60\00:27:24.37
a truth that you're
looking for - does it
00:27:24.44\00:27:25.97
show up? And if it
doesn't, that's what
00:27:26.07\00:27:27.94
Felecia's all about.
- Right. - She's saying
00:27:28.04\00:27:29.98
it doesn't show
up, because you haven't
00:27:30.05\00:27:31.48
done SEO - Search
Engine Optimization.
00:27:31.51\00:27:34.88
- Precisely. -
Hadn't done that. - Right.
00:27:34.98\00:27:37.62
- So, that's what we're
saying. If you're looking
00:27:37.69\00:27:39.02
for something and
it's not able to be found,
00:27:39.05\00:27:41.12
it's because it hasn't
been optimized. - Right.
00:27:41.22\00:27:43.73
- And that search
word hasn't gotten to the
00:27:43.79\00:27:46.76
place where you're
giving it priority on
00:27:46.83\00:27:49.26
the internet. And it's
amazing that you pointed
00:27:49.33\00:27:51.13
this particular
fact out- I mean...okay.
00:27:51.23\00:27:54.40
Confession is good
for the soul, hard on
00:27:54.50\00:27:56.07
the reputation.
[laughter] I am a gadgetarian.
00:27:56.14\00:27:58.01
I said it. I'm a gadgetarian.
But that's who I always
00:27:58.07\00:28:02.61
have been. I am
a person that's a
00:28:02.68\00:28:04.65
gadgetarian.
Recently, however, my wife and
00:28:04.71\00:28:07.02
I have been freed.
We said, "We're not
00:28:07.12\00:28:09.45
getting the
newest phone, because the
00:28:09.52\00:28:10.85
one we have right
now is working just
00:28:10.89\00:28:12.22
fine." You know, if
you get the iPhone 9,
00:28:12.25\00:28:14.46
iPhone 10, whatever-
iPhone X... Well, what's
00:28:14.52\00:28:16.99
the difference
between iPhone 7 Plus? Sorry,
00:28:17.06\00:28:19.89
advertisers; not a
whole lot of difference,
00:28:19.96\00:28:21.56
except if you
want like a point of 5
00:28:21.66\00:28:24.07
seconds faster. -
Right. Or something new.
00:28:24.13\00:28:27.47
- Yeah, there's always
something- but realistically,
00:28:27.57\00:28:30.44
it still does what
the phone is designed to
00:28:30.51\00:28:32.84
do. - Right. -
And phones today- this
00:28:32.87\00:28:34.94
is something else
with a parent, 'cause
00:28:35.01\00:28:36.54
growing up, the
phone today is not just a
00:28:36.64\00:28:39.28
phone anymore;
it's the means by which
00:28:39.35\00:28:42.05
you access the other
person's mind. - Wow,
00:28:42.15\00:28:44.95
yes. - Talk about
that. - Yes. - How to get-
00:28:45.05\00:28:46.76
this is what you're
really trying to do.
00:28:46.79\00:28:48.16
- Yes. - You're
not trying to get them-
00:28:48.19\00:28:49.56
you're not trying
to meet them here and
00:28:49.62\00:28:51.73
stay here; you're
trying to get here.
00:28:51.79\00:28:53.13
- Yes. So, for instance,
this is an example that
00:28:53.16\00:28:56.06
I can give. Let's
say you want to have an
00:28:56.13\00:28:57.83
evangelistic series
at your church, talking
00:28:57.93\00:29:00.47
about Daniel and
Revelation. And we
00:29:00.57\00:29:02.67
know that a lot of
people have come to
00:29:02.77\00:29:04.11
know truth, come to
be introduced to the
00:29:04.14\00:29:06.61
message through Daniel
and Revelation studies.
00:29:06.68\00:29:08.98
So, you can
either spend thousands of
00:29:09.04\00:29:11.18
dollars on
printing some fliers to give
00:29:11.25\00:29:13.98
out in homes and so
forth, OR you can go
00:29:14.08\00:29:17.22
online and spend some
money on Facebook ads,
00:29:17.29\00:29:19.25
for instance, and target
a specific area. So while
00:29:19.32\00:29:23.12
the people are on the
platform searching and
00:29:23.22\00:29:25.33
scrolling, they
can come across that ad
00:29:25.39\00:29:27.56
for the Daniel
and Revelation study;
00:29:27.66\00:29:29.70
maybe decide to write
a blog about it or you
00:29:29.76\00:29:32.23
decide to have a short
video about it, as well.
00:29:32.30\00:29:34.64
They can click
on that, become more
00:29:35.64\00:29:36.97
curious, find out
about your church, and get
00:29:37.04\00:29:39.77
connected to your
church so you pull
00:29:39.84\00:29:41.41
them from off the
website or off of their phone
00:29:41.48\00:29:43.88
and walking into
your church. So, that's a
00:29:43.98\00:29:46.11
way to access them
- access their minds.
00:29:46.21\00:29:49.05
We don't want to make
it sound really you're
00:29:49.12\00:29:51.09
manipulating
people, but it's a way to
00:29:51.19\00:29:53.59
reach them because we're
finding... - Advertising.
00:29:53.66\00:29:55.46
- ...more and more
people, if they see
00:29:55.52\00:29:57.13
a flier on their windshield
or on their door, what
00:29:57.19\00:29:59.66
happens is that we
take that and it goes
00:29:59.76\00:30:01.10
right into the
garbage. - Say, "Who did this
00:30:01.16\00:30:03.03
to my car?" - Precisely.
But, definitely, people
00:30:03.06\00:30:06.60
are not opening their
doors as much. - That's
00:30:06.67\00:30:08.94
right. - They're
not. But they are more
00:30:09.00\00:30:12.97
willing to click on
something that seems
00:30:13.04\00:30:15.11
interesting on
their phone and it grabs
00:30:15.14\00:30:17.95
their attention, and
then they'll be willing
00:30:18.01\00:30:19.75
to visit your church
and get more acquainted
00:30:19.81\00:30:22.68
with the gospel. - And
it works. We're talking
00:30:22.72\00:30:24.45
about digital advertising,
also. A lot of times,
00:30:24.52\00:30:26.69
you've mentioned
something (which I
00:30:26.76\00:30:28.46
don't want to run
too far past) - how many
00:30:28.52\00:30:31.06
dollars are spent
on printing evangelism.
00:30:31.13\00:30:35.40
- Right; right. -
And that's another thing
00:30:35.50\00:30:36.83
you're talking about.
What's the statistics?
00:30:36.87\00:30:38.83
I mean, 2, 3... If
you get 5% of the people
00:30:38.93\00:30:42.24
that you sent
fliers to, you're really
00:30:42.30\00:30:44.44
high on the pole.
You know, you're talking
00:30:44.54\00:30:46.84
about 1-3% of the
people that receive
00:30:46.94\00:30:48.64
fliers going to
respond. If you send out in a
00:30:48.71\00:30:51.78
city of 125,000
people, if you get 200 people
00:30:51.85\00:30:55.32
at your meeting, those
statistics are extremely
00:30:55.38\00:30:57.75
low...but you put it
on a device. - Right.
00:30:57.85\00:31:01.59
- You've increased-
I mean, if you could
00:31:01.66\00:31:03.53
follow that digital
meta data, you could
00:31:03.59\00:31:06.39
see it's
exploding everywhere. - And
00:31:06.46\00:31:08.23
we don't want to downplay
the traditional means of
00:31:08.30\00:31:10.73
evangelism. It's definitely
important, because... - It
00:31:10.83\00:31:13.60
reaches a certain
audience; that's the
00:31:13.67\00:31:15.14
key. - Precisely.
The world we're seeing-
00:31:15.20\00:31:17.34
for example, if you
read the book Steps to Christ
00:31:17.41\00:31:19.31
and you realize
it's a really good book,
00:31:19.37\00:31:21.28
and I want a thousand
of my friends on Facebook
00:31:21.34\00:31:23.75
to read Steps to
Christ, maybe you can order
00:31:23.81\00:31:26.45
a thousand Steps to
Christ books...but it's
00:31:26.48\00:31:29.22
already online. So,
why not spend an hour,
00:31:29.28\00:31:31.62
for example, on
Sabbath afternoon and say, "You
00:31:31.69\00:31:33.66
know what? I'm going
to reach out to a few
00:31:33.72\00:31:35.19
of my friends."
Start that relationship and
00:31:35.29\00:31:37.33
share with them the
blessing that Steps to
00:31:37.39\00:31:39.86
Christ has been with
me. So, without having
00:31:39.93\00:31:41.60
to go outside,
knocking on doors or spending
00:31:41.66\00:31:44.03
a lot of money on Steps
to Christ books and sending
00:31:44.10\00:31:46.40
it to them, and
there are instances, for
00:31:46.50\00:31:49.44
sure, where you
want to mail a book or a
00:31:49.50\00:31:52.11
gift to someone; but
you can reach so many
00:31:52.17\00:31:54.01
more people with sharing
it online. - That's right.
00:31:54.08\00:31:56.64
And young people-
another way- right now, my mind
00:31:56.71\00:32:00.15
is like I'm on a highway.
I'm like, 90 miles an hour
00:32:00.25\00:32:02.55
in my brain. And
thank you for speeding up my
00:32:02.62\00:32:04.69
intellect in that particular...
Because we are a generation
00:32:04.75\00:32:07.92
driven by devices.
- Right. - So, we have
00:32:08.02\00:32:10.16
to understand what the
benefits of those devices
00:32:10.23\00:32:12.69
are and what the
negative sides of those
00:32:12.76\00:32:14.23
devices are. And
because it's already being used
00:32:14.30\00:32:16.87
negative- and I like
the point you mentioned.
00:32:16.93\00:32:18.50
You said, "We can
say this thing is evil!"
00:32:18.57\00:32:21.84
Just like the Pharisees
said. "Those scribes and
00:32:21.90\00:32:24.91
tax collectors and
harlots and publicans
00:32:25.01\00:32:27.14
and winebibbers are
evil! Stay away from
00:32:27.21\00:32:28.94
them." But Jesus
found a way to reach out and
00:32:29.01\00:32:31.91
embrace their
community so that they can not
00:32:32.01\00:32:36.79
be fearful of who He
is. - Right. - So, we're
00:32:36.89\00:32:39.89
talking about
not converting TO the
00:32:39.95\00:32:43.16
community but
entering into a community where
00:32:43.22\00:32:47.00
people, in many
cases, don't know that they
00:32:47.06\00:32:49.86
have this deep and
abiding need. - Right.
00:32:49.96\00:32:51.97
Precisely. And Jesus
was able to meet those
00:32:52.03\00:32:54.77
people because He
went where they are. He was
00:32:54.84\00:32:57.27
willing to go into
their houses. He was willing
00:32:57.37\00:32:59.54
to go where they
were gathering. He did not
00:32:59.61\00:33:03.01
eat with the
rulers and with the scri-
00:33:03.08\00:33:05.25
well, he did in
some instances; but we're
00:33:05.31\00:33:07.25
saying if we want to
reach the people that
00:33:07.35\00:33:09.72
Jesus Christ died
to save, we have to go
00:33:09.78\00:33:12.89
where they are.
They're already searching for
00:33:12.95\00:33:15.19
Him; they're
already searching for truth.
00:33:15.22\00:33:17.09
And a lot of times,
they are not finding
00:33:17.16\00:33:18.63
the information
that they need to find
00:33:18.69\00:33:21.00
because we are so
hidden far down in
00:33:21.06\00:33:23.40
the Google search
results. So why not
00:33:23.47\00:33:25.40
give them what
they're searching for already?
00:33:25.47\00:33:26.80
- And something I'm going to do
00:33:26.84\00:33:28.17
at my church...bulletin...
Some pastors could
00:33:28.20\00:33:32.17
say to all those
young people in their
00:33:32.27\00:33:34.51
congregation- all
those mothers and fathers
00:33:34.58\00:33:37.08
who have nieces
and nephews and maybe
00:33:37.15\00:33:38.81
grandchildren that are
in that age group where
00:33:38.91\00:33:40.98
they're already on a
cell phone. If you said
00:33:41.08\00:33:42.95
to them, "Hey, come
to church with me today!"
00:33:43.02\00:33:44.89
They'll say,
"Ugh..." They'll listen to a
00:33:44.95\00:33:46.72
sermon... No.
Actually, we want you to come
00:33:46.79\00:33:48.82
with us because
there's something after church
00:33:48.89\00:33:51.66
that's all about
cell phones, all about
00:33:51.73\00:33:55.40
using your
devices. Matter of fact- and
00:33:55.46\00:33:57.73
there might be
young people that are not
00:33:57.83\00:33:59.83
even members of your
church, and you'll say,
00:33:59.90\00:34:02.54
"You have friends?"
"Yeah." "Do you have
00:34:02.60\00:34:05.24
friends that you text
all the time?" "Yeah."
00:34:05.34\00:34:06.68
"Invite 'em all.
Tell 'em we're going to
00:34:06.71\00:34:08.84
do something crazy good
this afternoon, and just
00:34:08.94\00:34:11.48
get, maybe, the fellowship
hall, and you have like,
00:34:11.58\00:34:14.52
85 young people
there..." Okay. Exponential-
00:34:14.58\00:34:18.25
check this out. We
talked about this. Let's
00:34:18.35\00:34:20.19
look at the
exponential numbers that are
00:34:20.29\00:34:23.16
represented there.
How many friends do
00:34:23.22\00:34:24.99
your friends have
and their friends'
00:34:25.09\00:34:26.66
friends have and
their friends' friends'
00:34:26.73\00:34:28.06
friends' have? And
that word is used in a very
00:34:28.10\00:34:31.03
realistic way; but
I love that, because
00:34:31.10\00:34:33.57
Jesus said to
His disciples, "I no
00:34:33.67\00:34:36.24
longer call you my
disciples, but I call
00:34:36.30\00:34:38.54
you My friends." -
Right. - So, Jesus was involved
00:34:38.61\00:34:40.64
in friendship evangelism
a long time ago. - Yes.
00:34:40.74\00:34:43.11
- So, you get
them together and say,
00:34:43.18\00:34:45.21
"This afternoon,
here's what we're going to do-
00:34:45.28\00:34:46.61
we're going to get this
particular topic online.
00:34:46.65\00:34:49.18
I'm going to give you
the media," and this is
00:34:49.28\00:34:53.15
what you're
talking about. - Yes. - So,
00:34:53.22\00:34:54.56
this afternoon for
the next 15 or 20 minutes
00:34:54.59\00:34:57.36
or 30 minutes,
we're going to have the
00:34:57.46\00:34:59.53
largest evangelistic
series ever known to
00:34:59.59\00:35:02.03
this community.
Is that great? - And
00:35:02.13\00:35:03.97
you get everyone
involved, because
00:35:04.03\00:35:05.37
there are many of
our members who want to
00:35:05.40\00:35:07.44
get more involved
in missions, but they
00:35:07.50\00:35:09.57
can't go overseas.
And usually, we equate
00:35:09.67\00:35:11.17
mission with going
overseas...you know?
00:35:11.24\00:35:13.21
Because of life,
family, work, and so forth.
00:35:13.27\00:35:16.61
But now we're
saying, "Listen; you don't
00:35:16.64\00:35:18.11
have an excuse to
not share the gospel." If
00:35:18.18\00:35:20.85
you have a cell
phone, if you have a laptop,
00:35:20.92\00:35:22.78
if you have a
tablet, you can participate
00:35:22.88\00:35:25.35
in mission and evangelism.
Just be staying at home!
00:35:25.42\00:35:28.82
We're not saying just
stay at home; you still
00:35:28.89\00:35:30.56
want to go out and
meet people. - Right.
00:35:30.63\00:35:32.13
- And so, we're giving
everyone an opportunity
00:35:32.19\00:35:34.80
to fulfill the Great
Commission that Jesus
00:35:34.86\00:35:36.90
already gave to us.
- The other thing is,
00:35:36.97\00:35:39.37
there are some people
that want to communicate
00:35:39.43\00:35:40.77
a message. You know,
a lot of people like to
00:35:40.80\00:35:42.57
preach. And I have
seen on the internet-'cause
00:35:42.67\00:35:44.44
I am on the
internet; so many of my sermons
00:35:44.51\00:35:46.81
are there-I've gone
to the internet and I've
00:35:46.88\00:35:48.61
seen some horrible
content...things that
00:35:48.68\00:35:51.91
are- sermons that,
even though I'm a pastor and
00:35:52.01\00:35:55.05
I understand my Bible,
they have put it together
00:35:55.12\00:35:57.75
so cheesy.
[laughter] That you don't even
00:35:57.82\00:36:00.96
want to watch it. And
it's got like, 3 hits.
00:36:01.02\00:36:04.46
This is something
else- we also want to teach
00:36:07.63\00:36:09.66
people how to prepare
your media to be appealing
00:36:09.73\00:36:15.34
online. Is that something
that Center of Evangelism
00:36:15.40\00:36:17.31
does also? - Most
definitely. And that's
00:36:17.41\00:36:19.27
why I absolutely
love the team that we work
00:36:19.34\00:36:21.24
with, from Ed Wagner,
our founder, with Dave
00:36:21.31\00:36:24.11
and Carl and Amy
Laney. What we're
00:36:24.18\00:36:26.78
teaching... The
best example that I could
00:36:26.85\00:36:28.42
use is this. I remember
a few years ago, someone
00:36:28.48\00:36:32.49
was searching for me
on Facebook and they said,
00:36:32.55\00:36:35.29
"Hey, I added you on
Facebook." And I said,
00:36:35.32\00:36:36.93
"Well, I didn't see
a friend request." They
00:36:36.96\00:36:38.33
said, "But you accepted!"
I went on Facebook and
00:36:38.43\00:36:41.63
I found out that
someone had created an account
00:36:41.70\00:36:43.50
in my name. They were
using my pictures, and
00:36:43.60\00:36:46.27
this person was
actually on Facebook like they
00:36:46.37\00:36:49.30
were me! I reported
it, but that profile was
00:36:49.40\00:36:54.28
still there. I
said, "You know what? The
00:36:54.34\00:36:56.24
only way that I
could get people to think
00:36:56.34\00:36:58.28
that I'm the real
me and not this other
00:36:58.35\00:37:01.05
person is for me
to start being more
00:37:01.12\00:37:03.12
active and communicating
with people so people
00:37:03.22\00:37:05.95
can tell the
difference between my content
00:37:06.02\00:37:07.86
and this other
page that's not me. And
00:37:07.92\00:37:11.06
what we're finding is
that sometimes online,
00:37:11.13\00:37:13.06
someone may go
and search and they're
00:37:13.13\00:37:15.10
looking for the Sabbath
truth or they're looking
00:37:15.16\00:37:18.37
for Adventists. We want
to make sure that they're
00:37:18.43\00:37:20.47
finding the content
that's really from us; we want
00:37:20.54\00:37:23.51
them to find our profile.
So, the Center for Online
00:37:23.54\00:37:25.77
Evangelism is
saying, "We can train you how
00:37:25.87\00:37:28.61
to do that," to
make sure that they are
00:37:28.68\00:37:30.11
finding the
content that you're already
00:37:30.18\00:37:31.75
creating. - Right.
So, Center of Online
00:37:31.78\00:37:35.45
Evangelism has a website.
We're going to talk about
00:37:35.55\00:37:37.89
that at the end of
the program. - Yes.
00:37:37.95\00:37:39.29
- We'll give
people the information so
00:37:39.32\00:37:40.66
they can go there.
Now, these workshops-
00:37:40.72\00:37:42.32
are these workshops
that your team travels
00:37:42.39\00:37:45.06
to local churches to
do, or is there a place
00:37:45.13\00:37:47.63
that they could go online
like in a forum, "We'll have
00:37:47.70\00:37:52.03
a workshop today at
6 o'clock online and
00:37:52.13\00:37:54.74
teach you how to do
this..." What are some
00:37:54.80\00:37:56.77
of the ways that
you're training people how to
00:37:56.81\00:37:58.14
do that? - There
are several things that
00:37:58.17\00:37:59.51
we're doing. We do
have the workshops,
00:37:59.54\00:38:00.88
and we do- for
example, a church can send us
00:38:00.91\00:38:02.74
an email. We'll have
that information up or
00:38:02.84\00:38:04.98
they can call us and
say, "Hey, we do want
00:38:05.05\00:38:06.88
the Center for
Online Evangelism to come in
00:38:06.98\00:38:08.68
and show us how to be
present online, how to
00:38:08.72\00:38:12.29
improve our website,
how to start our YouTube
00:38:12.35\00:38:14.32
channel." So,
there are the workshops.
00:38:14.39\00:38:17.63
Then, we have our
Facebook page where,
00:38:17.69\00:38:19.96
every day, we're
sending out little tidbits or
00:38:20.00\00:38:22.20
advice and we're
saying, "Hey, you can implement
00:38:23.23\00:38:24.90
this." But for now,
one of the things that's
00:38:24.97\00:38:27.64
really instrumental
in what we're doing is
00:38:27.70\00:38:29.77
our newsletters. So,
when someone subscribes
00:38:29.80\00:38:32.47
to the newsletter,
the one who puts it out,
00:38:32.57\00:38:35.74
Amy Prindle, what she
does is, every week, she
00:38:35.84\00:38:38.25
writes a blog and she
shows you exactly what
00:38:38.31\00:38:40.62
you need to do to
optimize your website
00:38:40.68\00:38:42.38
or how to put in best
practices into what you're
00:38:42.42\00:38:46.76
doing. So, there's our
website, there's social
00:38:46.82\00:38:49.62
media; we do have our
webinars constantly going
00:38:49.72\00:38:53.09
on, we have videos
training people how
00:38:53.19\00:38:55.26
to do this, then we have
our newsletters, and then
00:38:55.36\00:38:57.70
we actually do the
services ourselves.
00:38:57.77\00:38:59.43
So, if you're
saying, "You know what"-
00:38:59.50\00:39:00.84
you are willing
to spend the money or
00:39:00.87\00:39:02.84
to donate and you want
to get someone to do it
00:39:02.90\00:39:05.44
for your church, then we
also offer those services.
00:39:05.51\00:39:08.98
We create
resources. One of our workers,
00:39:09.04\00:39:12.41
Amy, she created an
entire manual, training
00:39:12.51\00:39:15.15
people who have
never heard about SEO how
00:39:15.25\00:39:17.85
to do SEO. So,
starting from the very basics,
00:39:17.95\00:39:21.06
and she walks you
through how to implement SEO
00:39:21.16\00:39:24.33
for your church or your
ministry or your school.
00:39:24.43\00:39:27.06
So, there are
various ways that we train
00:39:27.13\00:39:30.23
people to do this. -
So, are there online videos
00:39:30.30\00:39:32.77
that you can click and
say, "Today, we're going
00:39:32.83\00:39:34.30
to talk about how to
get started." - There
00:39:34.37\00:39:36.00
are online
videos. Once you go to our
00:39:36.07\00:39:37.84
Facebook page... Right
now, we are on Facebook.
00:39:37.91\00:39:40.84
We're trying to
branch out to other methods,
00:39:40.91\00:39:43.55
but sometimes we
spend so much time training
00:39:43.61\00:39:45.15
people how to do it
that we're not on all
00:39:45.18\00:39:47.32
of the platforms. But
once you go on Facebook-
00:39:47.35\00:39:49.78
we have a YouTube
channel that's growing-
00:39:49.82\00:39:51.75
there are a lot of
videos that you can
00:39:51.82\00:39:54.26
click on to teach you
how to do these things.
00:39:54.32\00:39:57.33
One of the most
important ones was
00:39:58.56\00:40:01.00
a collaboration
that we did with Jamie
00:40:01.06\00:40:03.06
Domm from the
North American Division.
00:40:03.13\00:40:04.80
She's the social
media strategist there, and
00:40:04.87\00:40:06.74
she walked us
through some very important
00:40:06.87\00:40:09.70
points that churches
need to remember with
00:40:09.77\00:40:11.57
starting a social
media page, because it's not
00:40:11.67\00:40:14.18
just about going on
Facebook, but then you
00:40:14.28\00:40:16.24
find out there's a
negative comment that
00:40:16.31\00:40:19.15
comes on your Facebook
page about your church.
00:40:19.21\00:40:21.72
How do you
handle that as a digital
00:40:21.78\00:40:23.35
missionary? What do
you do when someone starts
00:40:23.42\00:40:25.95
attacking you, you
know? So, she walked
00:40:26.05\00:40:28.42
us through how to
do that. We also have a
00:40:28.49\00:40:31.59
podcast, as well,
where we interview different
00:40:31.66\00:40:33.66
digital
missionaries or people who are
00:40:33.73\00:40:35.63
doing evangelism in
the digital space. So
00:40:35.70\00:40:38.97
whether they are
communication directors,
00:40:39.03\00:40:40.47
graphic designers,
videographers, producers-
00:40:40.54\00:40:44.37
everyone who's
doing something digitally,
00:40:44.41\00:40:45.94
we believe in
learning from each other. So,
00:40:46.04\00:40:48.88
that podcast is also
provided from the Center
00:40:48.94\00:40:51.71
for Online Evangelism
to train people to learn
00:40:51.78\00:40:55.38
more about online
evangelism. - Wow.
00:40:55.45\00:40:57.39
Wonderful. I mean,
that's a lot, because-
00:40:57.49\00:40:58.82
talk about the word
'blog.' Somebody might
00:40:58.85\00:41:01.46
say, "What is a
blog?" 'cause there's some
00:41:01.59\00:41:04.49
people that have
not heard some of these
00:41:04.56\00:41:05.99
terminologies. - Yes.
So, basically, a blog-
00:41:06.09\00:41:09.50
it's like an
article. You go online, you
00:41:09.56\00:41:11.30
want to find out
more information about,
00:41:11.37\00:41:13.57
let's say, black
ties. We were talking about
00:41:13.67\00:41:15.47
searching Google
for black ties. You will
00:41:15.50\00:41:17.54
find a lot of stories
instead of offering you
00:41:17.57\00:41:19.17
black ties at a discounted
price. They will also have
00:41:19.27\00:41:23.45
a blog or a
section where they write
00:41:23.51\00:41:25.55
articles about black
ties. "How do you tie
00:41:25.61\00:41:28.58
a tie?" "Why is
it important to wear
00:41:28.65\00:41:31.02
a tie?" So, a blog
is where you have a lot
00:41:31.05\00:41:36.62
of different
articles that's expounding on
00:41:36.69\00:41:38.83
a particular topic
or a particular subject.
00:41:38.89\00:41:41.56
We know a lot of
people prefer reading
00:41:41.63\00:41:43.87
sometimes to
listening or to watching videos.
00:41:43.93\00:41:46.30
I prefer to read, and
so I love going on blogs.
00:41:46.40\00:41:49.54
So, that's how we can
understand blogs. - That's
00:41:49.64\00:41:52.61
good. It's a continually-
it's an ongoing information
00:41:52.67\00:41:56.61
platform that
keeps- and some people do
00:41:56.71\00:41:58.95
personal blogs.
They'll say, "Well, here's my
00:41:59.05\00:42:01.28
travel blog.
Today, I'm going to be in
00:42:01.38\00:42:02.72
Rome. Next week,
I'll be in Thailand. Next
00:42:02.75\00:42:04.69
week, I'll be in
Africa." - Right. - And they
00:42:04.75\00:42:06.49
get these
followers. There are also, in
00:42:06.55\00:42:08.96
this media-driven
generation, there are
00:42:09.06\00:42:11.19
also online actors
that are getting more
00:42:11.29\00:42:15.10
hits than real
actors. And when I say, "real
00:42:15.16\00:42:18.07
actors," people that
are involved in Hollywood.
00:42:18.13\00:42:19.70
- Yes. - There's this
online Hollywood that's
00:42:19.77\00:42:21.97
happening
nowadays because people are
00:42:22.04\00:42:23.37
finding ways of driving
people to their particular
00:42:23.41\00:42:25.81
blog or their video
connections. - Right.
00:42:25.87\00:42:28.21
And it's because a
lot of them already
00:42:28.24\00:42:29.58
have the tool that they
need to get them online.
00:42:29.61\00:42:32.41
So, rather than having
to go to a radio producer,
00:42:32.51\00:42:35.15
you can start your
own channel on YouTube!
00:42:35.18\00:42:38.89
So, if you are... Maybe,
it's the Women's Ministries.
00:42:38.95\00:42:42.26
If it's Women's
Ministry at your church and they
00:42:43.36\00:42:45.96
want to reach
more women, instead of
00:42:46.03\00:42:48.46
having to go to a
TV channel and say, "We
00:42:48.53\00:42:50.30
want to have a
show for women!" You can
00:42:50.37\00:42:52.60
use your cell phone,
for example, you prop
00:42:52.67\00:42:54.84
it up on a tripod,
and there you begin
00:42:54.90\00:42:56.64
to craft various
shows that deal specifically
00:42:56.71\00:42:59.71
with women, you
upload that to YouTube, and
00:42:59.77\00:43:03.21
you distribute it
and you have your show;
00:43:03.28\00:43:06.18
people are
constantly following you, you're
00:43:06.25\00:43:08.35
getting more and
more subscribers - up into
00:43:08.45\00:43:10.45
the thousands or
millions without having to go to
00:43:10.52\00:43:12.99
already
established agencies. - That's
00:43:13.05\00:43:15.26
right. And that's
happening! - Right.
00:43:15.32\00:43:16.83
- You know, what
Felecia's talking about
00:43:16.93\00:43:18.26
is actually
happening. My wife and I, our
00:43:18.33\00:43:20.16
Sunday mornings
are just so much fun,
00:43:20.23\00:43:22.36
because it's a
time where Sabbath is
00:43:22.43\00:43:24.37
over, Monday hasn't
started... Our Sunday
00:43:24.40\00:43:26.00
mornings is like,
we just relax, we read
00:43:26.07\00:43:27.64
together, and we
go online together. We
00:43:27.70\00:43:30.34
say, "What is new?
What can we learn?" She goes
00:43:30.41\00:43:32.74
on news feeds, I go
on news feeds, we go
00:43:32.81\00:43:34.64
on digital feeds,
we just... We are both
00:43:34.71\00:43:36.41
very internet-savvy
in that sense. We try to
00:43:36.48\00:43:38.88
figure out what is on
the cutting edge, what's
00:43:38.95\00:43:40.55
happening right
now, what do we NOT know?
00:43:40.65\00:43:42.45
And we're looking at
video platforms where there
00:43:42.52\00:43:44.59
are some people that
have like, 1.2 million
00:43:44.65\00:43:46.65
followers or 55,000
00:43:46.72\00:43:50.66
people following
them and we wonder, "What
00:43:50.76\00:43:52.19
are they doing?" And
there really is- there's
00:43:52.23\00:43:55.46
a science to it.
You could either be the
00:43:55.53\00:43:57.50
quirkiest, most odd
person that you just
00:43:57.57\00:44:00.80
sit there and
talk about all of your
00:44:00.87\00:44:02.20
problems all day
long. And strangely enough,
00:44:02.27\00:44:04.04
there are people
that just want to hear you
00:44:04.11\00:44:05.44
talk about your
problems all day long because
00:44:05.47\00:44:06.81
they are
identifying with... - Precisely.
00:44:06.84\00:44:09.04
It's about being relatable,
and people are searching
00:44:09.11\00:44:11.71
for something
online that relates to what
00:44:11.81\00:44:15.45
they are going
through. Our church is catching
00:44:15.48\00:44:18.29
onto this and realizes
the importance of having
00:44:18.39\00:44:20.66
that online
presence. So, that's why the
00:44:20.76\00:44:22.89
Center for Online
Evangelism, a while
00:44:22.92\00:44:25.43
ago, started a
partnership with the
00:44:25.49\00:44:27.56
General Conference,
specifically the communication
00:44:27.63\00:44:29.80
department and at the
NADN, other ministries
00:44:29.86\00:44:32.33
within the
Adventist church, because we
00:44:32.40\00:44:34.37
realize people are
already searching for
00:44:34.44\00:44:35.94
this content and
they want something that's
00:44:36.00\00:44:37.74
going to be relevant,
that's going to impact
00:44:37.84\00:44:41.01
something that they
are going through. And
00:44:41.08\00:44:43.48
so, definitely-
if you have a story,
00:44:43.55\00:44:45.91
Jesus did something
in your life, helping you
00:44:45.98\00:44:49.58
to overcome abuse, you
can start a blog as the
00:44:49.65\00:44:51.95
Holy Spirit leads you,
start a YouTube channel,
00:44:52.02\00:44:53.99
Facebook, and
then, of course, you want
00:44:54.06\00:44:56.06
to do the SEO and
share that, and you can have
00:44:56.09\00:44:58.16
someone say, "I went
through that and I want
00:44:58.23\00:45:00.93
to try out Jesus. I
want to see what the
00:45:01.03\00:45:02.90
gospel can also do for
me." - That's right. And
00:45:02.93\00:45:04.93
there are people
that drive in their cars-
00:45:05.00\00:45:06.74
I'm talking about
various ways, and this is...
00:45:06.80\00:45:08.77
What we're talking
about here today is
00:45:08.84\00:45:10.17
creative ways.
You've got to be creative.
00:45:10.21\00:45:12.81
You know, the
Bible talks about being
00:45:12.87\00:45:14.64
wise as a serpent,
harmless as a dove.
00:45:14.71\00:45:17.45
We have a powerful
message, but as you
00:45:17.51\00:45:19.51
pointed out
earlier what the Scripture
00:45:19.58\00:45:20.92
says: sometimes,
the world is using
00:45:20.95\00:45:22.58
methods that we try
to avoid and overlook
00:45:22.65\00:45:24.35
and think it's
evil, when in fact, it's
00:45:24.45\00:45:26.32
what you do with
these things that make?
00:45:26.39\00:45:27.72
- Precisely. And
going onto, you know, people
00:45:27.79\00:45:30.63
finding relevant content,
when we read Ellen White
00:45:30.69\00:45:33.90
books, for instance,
a lot of the principles
00:45:33.96\00:45:36.20
that she teach, obviously
based on the Bible, can
00:45:36.26\00:45:38.87
relate so much to
what we go through. So, why
00:45:38.93\00:45:41.94
not optimize that
content? And that's why we're
00:45:42.00\00:45:44.37
also working with
the Ellen White Estate so
00:45:44.44\00:45:46.68
that when people
search these various topics,
00:45:46.71\00:45:48.58
whether it's relationships,
they can find Ellen White's
00:45:48.68\00:45:52.21
book on, like,
Letters to Young Lovers, or
00:45:52.31\00:45:55.18
if it's starting a
home, they can find
00:45:55.25\00:45:57.55
her book The
Adventist Home, or they want to
00:45:57.65\00:45:59.42
find out about
end-time events, they can find
00:45:59.45\00:46:01.12
her books. So, we
work also with the
00:46:01.19\00:46:03.49
Ellen White Estate
to optimize that content
00:46:03.56\00:46:06.06
to make it more
visible online so people can
00:46:06.13\00:46:08.16
find things in
her writings that they
00:46:08.23\00:46:11.43
can relate to
that can help them draw
00:46:11.47\00:46:13.27
closer to Christ. -
But you're talking about
00:46:13.30\00:46:14.80
young people that
are married when you say
00:46:14.87\00:46:16.47
"young lovers," right? -
Yes, yes, yes. - Exactly.
00:46:16.54\00:46:18.14
[laughter] To just
qualify that, because somebody-
00:46:18.21\00:46:20.08
"Young lovers!?"
you know? And so, here's
00:46:20.11\00:46:22.61
the
communication aspect of it. You
00:46:22.68\00:46:24.45
could take quotes
each day, the quote of the
00:46:24.51\00:46:26.38
day. How people
that have subscribed to,
00:46:26.45\00:46:29.45
maybe... I don't want
to mention any particular
00:46:29.48\00:46:32.09
ministry, but they have
subscribed to a particular
00:46:32.12\00:46:34.52
ministry, and today,
they get their- my wife
00:46:34.59\00:46:37.43
has a verse pop on
her phone every day,
00:46:37.53\00:46:39.96
the verse of the
day. This is what we're
00:46:40.03\00:46:41.76
talking about. When you
get people to subscribe, you
00:46:41.80\00:46:44.17
are evangelizing them
because they have given
00:46:44.27\00:46:47.74
you access. In
short periods of time, 15
00:46:47.84\00:46:51.31
seconds, 20
seconds... A minute today is a
00:46:51.37\00:46:53.41
long time online, and
one of our evangelists,
00:46:53.48\00:46:56.18
I think John Bradshaw,
has that, you know, his
00:46:56.24\00:46:59.18
quick minute every day. -
Yes, yes, yes. - So, this is
00:46:59.25\00:47:01.75
what we're talking
about. A minute is a lot of time
00:47:01.82\00:47:03.65
in our world today. -
Yes. Sam Neves who works at
00:47:03.72\00:47:06.96
the General
Conference in the communication
00:47:07.02\00:47:08.46
department used an
example that I heard
00:47:08.56\00:47:10.36
about. He said, "So
many times, we spend
00:47:10.43\00:47:13.23
a lot of energy
trying to reach a green fruit
00:47:13.29\00:47:15.86
that's on top of the
tree and ignoring the
00:47:15.93\00:47:18.40
low hanging
fruit that we can just
00:47:18.50\00:47:21.54
reach out and
pick. There are low-lying
00:47:21.60\00:47:24.01
fruit, people, who
are already searching,
00:47:24.11\00:47:26.37
who are already hungry
for the Word, so why not
00:47:26.41\00:47:29.41
be online where they
are already searching
00:47:29.51\00:47:32.81
to bring those people
in and then, in time, that
00:47:32.85\00:47:36.95
green fruit on top of
the tree will come down
00:47:37.02\00:47:39.02
or we will devise
other means to reach that,
00:47:39.09\00:47:41.36
but there are so many
other low hanging fruit.
00:47:41.39\00:47:44.13
Creating that content,
those one-minute videos
00:47:44.23\00:47:47.00
or a short blog or
a podcast, whatever it
00:47:47.10\00:47:50.03
is, to reach the
low-lying fruit. - That's right.
00:47:50.10\00:47:52.23
Part one- but today,
just part one. Tomorrow-
00:47:52.30\00:47:54.50
and leave a cliffhanger.
- Yes! [laughter] - You
00:47:54.57\00:47:57.67
might wonder,
"Whatever happened to...?" I'll
00:47:57.71\00:47:59.77
tell you
tomorrow. They're going to
00:47:59.84\00:48:01.41
tune in. And even how
to put the hook, because
00:48:01.48\00:48:05.61
evangelism really is
a part... Jesus used a
00:48:05.68\00:48:09.55
perfect example. Peter
was on this side of the
00:48:09.62\00:48:11.59
boat, getting no results.
So, we're teaching people
00:48:11.65\00:48:15.12
in this sense of the
digital age to do what?
00:48:15.22\00:48:17.63
- Go on the other side. -
That's right. - Precisely.
00:48:17.69\00:48:19.93
You know, there's
a website. Whenever I
00:48:20.03\00:48:22.66
do worships, I refer
people to that website,
00:48:22.73\00:48:24.97
because what it does
is that it tells you what
00:48:25.03\00:48:27.60
people are already
searching for on Google
00:48:27.70\00:48:30.11
related to a particular
topic. And we're saying,
00:48:30.17\00:48:33.51
"Based on the
results that you find on that
00:48:33.58\00:48:35.81
website..." So, let's
say someone is looking
00:48:35.91\00:48:38.11
for- I'm using
that black tie example
00:48:38.18\00:48:40.15
again. You can
type in 'black tie,' and
00:48:40.22\00:48:42.58
that website shows
you dozens, even hundreds
00:48:42.65\00:48:46.32
of questions that
people are typing into Google
00:48:46.39\00:48:48.52
related to black
ties. So, what we're saying
00:48:48.59\00:48:51.19
when we train you how
to do digital evangelism
00:48:51.23\00:48:53.56
and optimization is
use the same questions
00:48:53.63\00:48:57.03
or the same keywords
that people are typing
00:48:57.10\00:48:59.33
into Google and match
that into your article
00:48:59.40\00:49:01.90
rather than using a
vague term that a lot
00:49:01.94\00:49:03.84
of people would not be
familiar word; use what
00:49:03.91\00:49:06.37
they're already searching
for so that Google could
00:49:06.44\00:49:09.04
help bring your
content and match it with their
00:49:09.11\00:49:10.98
search results,
because one thing that we're
00:49:11.05\00:49:14.05
finding that
happens a lot with content
00:49:14.08\00:49:16.48
creators in the
Adventist church is that we use
00:49:16.55\00:49:18.55
a lot of vocabulary
or terms or jargon that
00:49:18.65\00:49:21.26
people who are
not Adventist are not
00:49:21.32\00:49:23.43
familiar with. So,
if they did not grow up
00:49:23.49\00:49:25.83
hearing the term
'remnant' or 'health message' or
00:49:25.89\00:49:29.70
'new start,' they're
not going into Google
00:49:29.73\00:49:32.03
to type in 'new
start,' but they are typing in,
00:49:32.10\00:49:34.90
"How can I be
healthy? How can I change my
00:49:34.97\00:49:37.07
diet?" So, if you
start a blog on health, for
00:49:37.14\00:49:39.71
example, you type
in exactly, or you can
00:49:39.77\00:49:42.21
use as your title
or as your lead, what
00:49:42.28\00:49:44.68
they're typing in that
helps drag them to your
00:49:44.75\00:49:47.18
content. - That's
right; look at the hot words
00:49:47.25\00:49:48.98
on the internet.
For those of you that
00:49:49.05\00:49:50.95
think the internet
is this big, evil guy
00:49:51.02\00:49:52.75
that's hanging out
in your community, it
00:49:52.82\00:49:54.49
really isn't. Tongue-
in-cheek Algor? didn't
00:49:54.56\00:49:57.63
create the
internet. Here we are: we're
00:49:57.69\00:49:59.89
living in an age where
we have in our possession
00:49:59.96\00:50:02.66
probably one of the
most powerful means by which
00:50:02.76\00:50:07.07
we can communicate. We
can either ignore it and
00:50:07.14\00:50:09.74
say that it's
destroying our children's lives,
00:50:09.80\00:50:12.07
or we could say to our
children, our young people
00:50:12.11\00:50:14.71
in our churches, the
children in our school,
00:50:14.81\00:50:17.11
the young people in our
colleges and universities,
00:50:17.15\00:50:19.45
the guy next door,
"Hey, bring your friend over!
00:50:19.51\00:50:22.22
I know you go over to
his house and play video
00:50:22.28\00:50:23.79
games. Let's do
something different today. Let's
00:50:23.82\00:50:25.89
find a way to
take that very platform
00:50:25.95\00:50:27.32
and reach out." Anything
else that you might have
00:50:27.36\00:50:29.32
not covered that you
think is very important
00:50:29.39\00:50:31.59
to those who are watching
and listening to this program.
00:50:31.66\00:50:34.30
- I definitely want
to emphasize the work and
00:50:34.36\00:50:37.77
power of the Holy
Spirit, because sometimes, when
00:50:37.83\00:50:40.87
we start talking
about online evangelism or,
00:50:40.94\00:50:43.61
sometimes, we use
terms that people are not
00:50:43.67\00:50:45.34
familiar with or even
going into a field that
00:50:45.41\00:50:47.98
a lot of people are
not familiar with, we tend
00:50:48.04\00:50:49.94
to get overwhelmed. At
anything that overwhelms
00:50:49.98\00:50:52.81
us, we want to stay
away from it, or anything
00:50:52.85\00:50:54.48
that we don't
understand, we want to stay away
00:50:54.52\00:50:56.72
from it. But we want
to emphasize with people,
00:50:56.82\00:50:58.99
the Holy Spirit makes
various avenues, various
00:50:59.05\00:51:02.12
methods, available to
us, and then He promises
00:51:02.16\00:51:04.53
in Acts chapter 1
verse 8 that He will pour out
00:51:04.59\00:51:07.70
His power when He gives
us His Spirit so that we
00:51:07.76\00:51:10.87
can be His witnesses
in Judea, Samaria, to
00:51:10.93\00:51:13.87
the ends of the
world; but now, He's saying,
00:51:13.94\00:51:15.27
"You'll be My witnesses
on Facebook and YouTube
00:51:15.30\00:51:17.47
and Instagram and Snapchat..."
That's the end of the
00:51:17.51\00:51:21.64
Earth right there. So,
it's all about the power
00:51:21.71\00:51:24.41
of the Holy Spirit, because
at the day, you could have
00:51:24.45\00:51:28.08
the high-tech gadgets,
you could have all of the
00:51:28.18\00:51:30.15
editing software, you
can the great content,
00:51:30.22\00:51:33.59
you could know how to
do all of this stuff, but
00:51:33.66\00:51:35.92
if it's not the
Holy Spirit leading and
00:51:35.99\00:51:38.29
guiding you, you won't
have that result. Because
00:51:38.33\00:51:41.23
at the end of the day,
it is the Holy Spirit that
00:51:41.26\00:51:43.26
produces the
result, and that's what the
00:51:43.33\00:51:45.70
Center for Online Evangelism
is passionate about. - We're
00:51:45.73\00:51:49.00
going to come back in
a few minutes, but the
00:51:49.07\00:51:50.41
information that you
need, you might want to invite
00:51:50.44\00:51:52.64
Felecia or anyone
a part of the Center
00:51:52.67\00:51:55.41
for Online Evangelism
to come to your church
00:51:55.48\00:51:57.95
or school. Wherever you
might be, you say, "I want
00:51:58.01\00:52:00.82
to find out what an
SEO is, how to optimize our
00:52:00.92\00:52:02.95
church website, how to
make our presence known,
00:52:03.02\00:52:05.42
here is the information
that you need. - Sharing
00:52:05.49\00:52:11.43
the gospel in our
device-driven world can
00:52:11.49\00:52:14.10
seem daunting, but the
Center for Online Evangelism
00:52:14.16\00:52:17.63
is ready to help
with some great ideas. If
00:52:17.70\00:52:21.00
you would like to invite
them to present a workshop
00:52:21.07\00:52:23.41
to your church or youth
group, or if the Holy Spirit
00:52:23.47\00:52:26.61
impresses you support
them financially, please
00:52:26.68\00:52:29.68
visit their website,
CenterForOnlineEvangelism.org.
00:52:29.74\00:52:37.79
You may call them
at (451) 236-4960, or
00:52:37.85\00:52:43.59
write to Center
for Online Evangelism,
00:52:43.66\00:52:46.59
1867 Williams Highway
Suite 255, Grants Pass,
00:52:46.66\00:52:51.63
Oregon, 97527.
00:52:51.73\00:52:54.27