I want to spend my life
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Mending broken people
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I want to spend my life
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Removing pain
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Lord, let my words
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Heal a heart that hurts
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I want to spend my life
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Mending broken people
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I want to spend my life
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Mending broken people
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Hello and welcome to 3ABN Today.
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My name is C.A. Murray
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and allow me once
again to thank you
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for sharing
just a little of your
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no doubt busy day with us.
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I thank you also for your love,
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your prayers and
your support of 3ABN.
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We realize that we could not do
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what we are called to do
without partnership with you.
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So we thank you everyday,
every morning when we pray
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and dedicate
ourselves to the Lord.
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We thank God for those
of you who stand with us
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and helping us to
do this great work
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that God has called us to do.
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I'm excited today
because our program
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sort of exist
at the intersection
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of two media,
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print media and of
course broadcast media.
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And we've got some, I
don't want to say old friends
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'cause when you get our
age, you don't want to say old.
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We'll say
friends of long standing.
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Dear friends, precious
friends but not old friends.
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Bill Knott is the,
the predator, editor,
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perhaps-- Something so--
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Editor of the Adventist Review
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and Claude Richli
is Marketing Director
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for Adventist Review
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and also Adventist
World, is that not so?
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That is correct.
So you wear two hats.
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That's correct. Very, very good.
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So we're gonna
talk about some changes
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that have taken place
lately in the Adventist Review
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that are really exciting for us.
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Then we want to
get to know these guys
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in a little bit
more personal way.
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Bill has been here,
he's preached at 3ABN
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I guess a number of times
and fine preacher of the word.
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In fact the first time I met you
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was back in
Albany New York back in--
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Oh, wow. Close to 20 years ago.
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You were not at Review, I
think you're still on Oregon.
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Yeah. Of west coast.
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Yes, I had forgotten
that was that long ago.
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Yeah, and we called you in
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for series of meetings,
some young people's meeting.
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Yes, exactly.
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In fact I must
have missed something.
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I stole a portion of
one of your messages.
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You're forgiven.
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Thank you for
absolution, I appreciate it.
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But a good message is good stuff
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and I say this guy
is-- this guy is got a gift.
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He's a-- he can, he
can really bring the word.
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Preachers preach to
themselves. Yeah, indeed.
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Remember that. Very, very true.
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So it kind of followed you
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then of course you
landed at Adventist Review,
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you've been for
how many years now?
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It will be 18 years this summer.
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Wow, time gets away
from you, doesn't it?
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Yeah, it's
actually now just equaling
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the amount of time I
spent in pastoral ministry,
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so kind of got a
split career here.
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Back then you were telling
stories about your young sons,
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which you have told me
recent, not so young anymore.
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No, they're
actually in their mid 20s now
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and both married.
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Wow.
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As of last summer
two weddings in 11 weeks.
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Wow.
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It gets you moving
around. Yeah, we were moved.
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Claude, you are
the marketing director.
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But you're not
from the United States,
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you weren't born
in United States.
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I was not born
in the United States
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that is correct.
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I was born on the
island of Mauritius
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in the Indian Ocean.
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You know, that's
a "quiz question"
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where is Mauritius?
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Nobody would know
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and most people
don't know where it is.
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Yeah.
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It's about 500 miles east of
the great island of Madagascar.
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My parents served a
term as missionaries there
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and so I was born as a Mauritian
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and still I'm to this day.
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Praise the Lord, yeah.
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But my folks
came from Switzerland.
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Yes.
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I figure this, either
your parents were missionaries
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or somebody fell off the boat.
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Yeah. That's right.
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Exactly,
especially in those days.
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Very, very much it though.
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Bill, Adventist
family as far as growing up
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of Adventist background?
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Yep, my dad came
from an Adventist family
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and my mom was
raised as a Roman Catholic,
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became an
Adventist as a teenager
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along with my grandmother.
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And those two met
because my dad taught
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church school around the
corner from a conference office
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where she worked as a secretary.
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Have mercy.
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And so my parents were--
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Adventist education
brought them together
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and kind of
created a family where
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Adventist education was
sort of the big thing for us.
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My dad taught for
the Adventist Church
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for almost 50 years.
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And my mom worked in
conference and union and college
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offices for about 40 years.
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Yeah, now
you're a Northeast guy.
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Yeah, I grew up in
mostly in Massachusetts.
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I was born in
Upstate New York in Cortland.
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Pastored in Upstate
New York and in New England
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and along with
several other places
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including
Michigan in the Northwest
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but I count
myself a Yankee, yeah.
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Oh, Praise the Lord.
Not a New York Yankee.
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Now just for the record.
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Yeah, from being
from the Northeast
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I know what your team is
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and of course having
spent 30 years in New York
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you know, what my team is--
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I do-- I do, I won't go there.
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That may be the only area
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which we would disagree
on this particular program.
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But having said so,
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your mother was
an ex Roman Catholic.
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You went out and
married an ex Roman Catholic.
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In fact my wife who grew up
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about 30 miles
west of where I did.
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We never met until
we went to work together
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at the conference youth camp.
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She has just been
baptized a year earlier
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in the last evangelistic series
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that Mark Finley
held in New England
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before moving to the Midwest.
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She and her family
were devout Roman Catholics,
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were attracted to a
focus on the word of God
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particularly on prophecy,
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and came into
the church in 1978.
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I met her at
summer camp in 1979.
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I was the assistant director
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helping to mentor the
new younger counselors,
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you know, and got to know Debbie
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and she has brought that focus
on soul winning and evangelism
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into my life in
very vivid detail.
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Because she's always looking
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at the way our
church responds to people
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who didn't grow up
in this faith as I did
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and that combination is
really been a great blessing
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to our ministry together.
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Yeah, yeah.
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One more question
before I go to Claude.
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People always ask us
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they don't know how
people get to certain positions,
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if they are voted, if they are
appointed, if they are elected.
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How does one become
editor of Adventist Review?
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Well, I think God has
something to do with this.
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And it certain-- it certainly
doesn't come by any devising
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I was shocked when
they invited me to come
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and serve as an associate first.
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I had always been involved
in writing and in journalism
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but with the actual appointment
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as editor of Adventist
Review and Adventist World
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comes as an election by,
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the General
Conference Executive Committee.
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It's not at the same time
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as the General
Conference session each year
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but it's held at
the first annual counsel
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and each, every five
years the church gets to decide
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whether they want to
continue with that team
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or bring in do leadership
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to lead those media
ministries of the church.
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And so we work
until the Lord tells us,
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otherwise in the
brethren tell us otherwise.
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Praise God. Praise God.
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A double question
for Claude also because
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obviously your
parents were Adventists,
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they were missionaries.
00:07:37.21\00:07:38.30
Where they the first generation
of Adventist in your family?
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They were yes indeed.
00:07:41.28\00:07:43.10
My father had
actually come from Switzerland
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to the United States in
the years before the war
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and had become an
Adventist here in the US
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and studied at the
Pacific Union College.
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Graduated from
Pacific Union College,
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then graduated from at the time
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Potomac
University in Takoma Park
00:07:58.76\00:08:02.21
just outside of Washington.
00:08:02.24\00:08:04.13
And he was one
of the first people
00:08:04.16\00:08:06.57
to return to Europe
00:08:06.60\00:08:08.40
after the war on
one of those ships
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that had finally been
given over to civil traffic.
00:08:11.04\00:08:16.28
And he had a
burden for his country
00:08:16.31\00:08:18.41
and went back to Switzerland
00:08:18.44\00:08:19.67
and from there
after few years he--
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he was invited to go to
Mauritius as a missionary.
00:08:21.65\00:08:25.08
Praise the Lord.
00:08:25.11\00:08:26.14
Pastor has a
burden for Switzerland
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end up in Mauritius.
00:08:27.55\00:08:28.58
But we praise the
God for missionaries
00:08:32.16\00:08:35.16
and we're gonna date
this program just a little bit
00:08:35.19\00:08:36.69
but I want to ask this question
00:08:36.72\00:08:37.82
because you're about to
get very busy both of you
00:08:37.85\00:08:40.34
'cause General
Conference session is coming.
00:08:40.37\00:08:42.19
And you're gonna be producing
a whole lot of material.
00:08:42.22\00:08:44.56
Talk to us little bit about
00:08:44.59\00:08:46.17
what's gonna be happening
during General Conference?
00:08:46.20\00:08:47.57
Well, there's several
key pieces to what we produce
00:08:47.60\00:08:50.38
in preparation for
00:08:50.41\00:08:51.94
and at the General
Conference session.
00:08:51.97\00:08:53.91
Since 1863 in the very
first General Conference session
00:08:53.94\00:08:58.51
whose minutes you can
read in the Adventist Review
00:08:58.54\00:09:02.18
then known as the
Review and Herald.
00:09:02.21\00:09:04.62
The Review has
been the record keeper
00:09:04.65\00:09:07.99
of General Conference sessions
00:09:08.02\00:09:09.65
and actually almost 90 years ago
00:09:09.68\00:09:12.65
officially voted
to that designation
00:09:12.68\00:09:14.79
to carry the proceedings,
00:09:14.82\00:09:16.75
the minutes of all the
churches business sessions.
00:09:16.78\00:09:19.83
In those days it
was every four years,
00:09:19.86\00:09:21.70
now it's every five,
so we have both legal
00:09:21.73\00:09:25.33
and readership
responsibility to carry the news
00:09:25.36\00:09:29.37
and the proceedings
00:09:29.40\00:09:30.92
of these important
gatherings to the world church.
00:09:30.95\00:09:33.62
We do that by
preparing before each session
00:09:33.65\00:09:36.67
what we call a supplement,
that doesn't mean a lot
00:09:36.70\00:09:39.27
and there's nothing
to do with vitamins.
00:09:39.30\00:09:40.66
It's actually all of
the departmental reports
00:09:40.69\00:09:43.42
for the previous five years,
00:09:43.45\00:09:45.12
so before people come and decide
00:09:45.15\00:09:46.86
whether they want
the same leadership
00:09:46.89\00:09:48.40
for the next five
years or to change it,
00:09:48.43\00:09:50.31
they get to read
a candid assessment
00:09:50.34\00:09:52.70
of what's happened in that area,
00:09:52.73\00:09:54.23
how it's grown or
developed or changed.
00:09:54.26\00:09:55.89
So you do that, I thought
that came out of secretariat.
00:09:55.92\00:09:57.68
No, we prepare that supplement
00:09:57.71\00:09:59.67
and the
secretariat also prepares
00:09:59.70\00:10:02.03
explanatory
materials but that's supplement
00:10:02.06\00:10:04.61
which is about
an 80 page document.
00:10:04.64\00:10:06.80
It comes out of our office.
00:10:06.83\00:10:08.10
And then we produce
eight daily bulletins
00:10:08.13\00:10:11.47
at the General
Conference session.
00:10:11.50\00:10:13.49
Each of those is 48 pages
00:10:13.52\00:10:16.07
and if you think
producing a 48 page magazine
00:10:16.10\00:10:19.49
every 24 hours is challenging.
00:10:19.52\00:10:22.70
I'll invite you
to come and join us
00:10:22.73\00:10:24.80
because it stresses everybody's
work load and work day
00:10:24.83\00:10:29.86
about as much
as you can imagine.
00:10:29.89\00:10:31.10
And fortunately
God always brings us
00:10:31.13\00:10:34.10
people of talent
and interest to come
00:10:34.13\00:10:37.22
and augment our
staff with volunteers.
00:10:37.25\00:10:39.90
We literally have this year
a photographer from Germany,
00:10:39.93\00:10:43.72
a professor
from the Philippines,
00:10:43.75\00:10:46.23
teachers from
various Adventist schools
00:10:46.26\00:10:48.52
around the country.
00:10:48.55\00:10:49.67
We've got Korean
editors and Spanish translators.
00:10:49.70\00:10:53.34
And we've got a
global team coming together
00:10:53.37\00:10:55.59
to help us get
this crucial job done
00:10:55.62\00:10:58.11
48 pages
everyday for eight days.
00:10:58.14\00:11:01.10
That's exciting.
00:11:01.13\00:11:02.19
Now that's available
to the general publish,
00:11:02.22\00:11:04.16
I think there're
other things just available
00:11:04.19\00:11:05.67
to the
delegates, is that not so?
00:11:05.70\00:11:07.21
The supplement, it
goes to the delegates.
00:11:07.24\00:11:09.46
It's also mailed to
all of our subscribers,
00:11:09.49\00:11:12.15
so all of our
subscribers get that supplement.
00:11:12.18\00:11:14.43
They get to read
00:11:14.46\00:11:15.49
all the
departmental work as well.
00:11:15.52\00:11:16.93
You'll get one. I'll
make sure you'll get it.
00:11:16.96\00:11:19.47
I want to thank you.
00:11:19.50\00:11:20.53
Claude, anything that
you are assigned to do
00:11:20.56\00:11:22.31
specifically during the
General Conference time?
00:11:22.34\00:11:24.39
Well, the General
Conference time for us
00:11:24.42\00:11:26.26
is of course a
very exciting events
00:11:26.29\00:11:28.20
to make the Adventist Review
00:11:28.23\00:11:30.02
known to our
readership around the world.
00:11:30.05\00:11:33.33
And specifically
00:11:33.36\00:11:35.35
I will be in
charge of making sure
00:11:35.38\00:11:37.13
that's every morning
00:11:37.16\00:11:38.27
the Adventist
Review daily bulletins
00:11:38.30\00:11:41.18
will be
delivered to the delegates
00:11:41.21\00:11:42.94
and to the visitors.
00:11:42.97\00:11:44.26
But as well I will
be running a program
00:11:44.29\00:11:46.76
with kids between
the age of 14 and 20
00:11:46.79\00:11:49.77
who will actually be selling
00:11:49.80\00:11:51.86
the daily
bulletins to the visitors
00:11:51.89\00:11:54.75
and making the
magazine better known,
00:11:54.78\00:11:58.19
selling subscriptions
00:11:58.22\00:11:59.62
and just
creating a stronger brand
00:11:59.65\00:12:01.72
and recognition for
the magazine in general.
00:12:01.75\00:12:03.95
Yes.
00:12:03.98\00:12:05.01
So if you are out there
at General Conference time,
00:12:05.04\00:12:07.18
you see young persons
running around with a review,
00:12:07.21\00:12:09.63
a full size review and
I'll say what that means,
00:12:09.66\00:12:11.42
I'll explain that
in just a little bit.
00:12:11.45\00:12:12.83
Buy one because
00:12:12.86\00:12:14.37
is there any
other way to get them?
00:12:14.40\00:12:15.96
Actually you need have
some role either as a delegate
00:12:15.99\00:12:20.38
or official guest or
we keep that cost at cost,
00:12:20.41\00:12:24.20
so that we can
make it widely available
00:12:24.23\00:12:26.62
to everyone who
comes to the session.
00:12:26.65\00:12:27.97
Yeah, I always
look forward to them
00:12:28.00\00:12:29.03
because I tend to come on
with a stack of that stuff
00:12:29.06\00:12:31.46
because it gives
you kind of a deep brief
00:12:31.49\00:12:33.22
of all of the actions certainly
and you can kind of codify
00:12:33.25\00:12:36.03
if you wanted to
just have that information
00:12:36.06\00:12:37.51
off all the
actions that took place
00:12:37.54\00:12:38.94
because there's a lot of
stuff going on during a day
00:12:38.97\00:12:40.39
that we don't get too.
00:12:40.42\00:12:41.45
It's an amazing
number of things happening
00:12:41.48\00:12:43.46
at all kinds of venues there.
00:12:43.49\00:12:45.14
We send reporters out.
They cover all of those.
00:12:45.17\00:12:47.79
We work collaboratively
00:12:47.82\00:12:48.91
with other media in the building
00:12:48.94\00:12:50.80
and we come back with both
web and print and video segments
00:12:50.83\00:12:55.69
that help give people a sense
of this enormous gathering.
00:12:55.72\00:12:59.15
And what it does
to build the faith
00:12:59.18\00:13:01.15
of the global church.
00:13:01.18\00:13:02.97
For each us who gets to
be in the middle of that
00:13:03.00\00:13:05.79
even though it's
stressful at times,
00:13:05.82\00:13:07.67
it's also very
much faith building.
00:13:07.70\00:13:08.91
It is very much.
00:13:08.94\00:13:09.97
I think every Adventist
ought to get at least one.
00:13:10.00\00:13:12.33
Because it makes you,
00:13:12.36\00:13:14.14
as a pastor friend of
mine used to say humbly proud
00:13:14.17\00:13:17.34
that you serve the Adventists
00:13:17.37\00:13:18.68
and to see the
reach of the church
00:13:18.71\00:13:20.47
and the expanse of the church
00:13:20.50\00:13:21.70
and the diversity of the church.
00:13:21.73\00:13:23.20
And the language and the colors
00:13:23.23\00:13:24.58
and the flavors
and the textures,
00:13:24.61\00:13:25.85
you know you're
immersing all these for 10 days
00:13:25.88\00:13:28.66
and you come away feeling
very proud and very satisfied
00:13:28.69\00:13:32.12
that God is doing a
great work world wide.
00:13:32.15\00:13:34.45
In 2000 up in Toronto the
General Conference session
00:13:34.48\00:13:37.40
my parents were then living
were able to join us up there.
00:13:37.43\00:13:40.98
And I'll never forget standing
in the top tier of the sky dome
00:13:41.01\00:13:46.75
in Toronto with my mom.
00:13:46.78\00:13:48.26
One who'd become an
Adventist as a teenager
00:13:48.29\00:13:51.13
in a relatively small
church in Upstate New York.
00:13:51.16\00:13:54.47
And she stood
there and looked out
00:13:54.50\00:13:56.16
at 60,000 Seventh-day Adventists
00:13:56.19\00:13:58.67
listen to the music which
was such a part of her life.
00:13:58.70\00:14:01.63
And she turned to
me and she said oh,
00:14:01.66\00:14:03.91
she said I just wish my
mom could have seen this.
00:14:03.94\00:14:06.78
We always thought of ourselves
as part of a little faith.
00:14:06.81\00:14:09.95
Just a small group
of people and out to see
00:14:09.98\00:14:12.85
what God is doing
on a global scale.
00:14:12.88\00:14:15.76
I just watched her
just well up with emotion
00:14:15.79\00:14:18.31
and for me it was
real special moment
00:14:18.34\00:14:19.89
to share that with
her and to realize that
00:14:19.92\00:14:21.82
what I sometimes
take for granted.
00:14:21.85\00:14:23.79
The scope and the scale
and the size and the color
00:14:23.82\00:14:26.68
is tremendously
impressive to people
00:14:26.71\00:14:28.87
who don't get to live with that.
00:14:28.90\00:14:30.05
Yes. Yes. Yes, my
mother born in Toronto.
00:14:30.08\00:14:33.60
We grew up in Buffalo
New York 90 miles south
00:14:33.63\00:14:35.78
and baptized her
in the church myself.
00:14:35.81\00:14:38.09
So when we were
there, I went to Buffalo
00:14:38.12\00:14:40.07
and got her and brought her back
00:14:40.10\00:14:41.48
'cause I wanted her to see one.
00:14:41.51\00:14:43.79
You get the same
thing. Wanted her to see one.
00:14:43.82\00:14:45.15
And she jaw dropping you know,
just-- just this is our church
00:14:45.18\00:14:50.29
and the nightly
patches and to see the work
00:14:50.32\00:14:51.98
that the God is
doing around the world.
00:14:52.01\00:14:53.22
It is-- it's thrilling to do so
00:14:53.25\00:14:55.18
and you get to
report on all this.
00:14:55.21\00:14:56.67
Yeah. That's right.
00:14:56.70\00:14:57.73
You know the--
00:14:57.76\00:14:58.90
there I have to
admit there are times
00:14:58.93\00:15:00.55
when I enjoyed
General Conference sessions
00:15:00.58\00:15:02.64
more in the rearview mirror.
00:15:02.67\00:15:05.40
I can kind of reflect on--
00:15:05.43\00:15:07.18
I must, pastor, do you agree.
00:15:07.21\00:15:08.28
All of our team right
now is really heavily engage
00:15:10.43\00:15:13.54
not only putting
out our regular work
00:15:13.57\00:15:15.29
but we do a lot work in advance
to preplan many of the features
00:15:15.32\00:15:19.56
and the special pieces
00:15:19.59\00:15:20.88
that we know readers
are gonna be interested.
00:15:20.91\00:15:22.76
Not the least of which is
how to get around San Antonio
00:15:22.79\00:15:26.15
or where are the
vegetarian restaurants.
00:15:26.18\00:15:28.51
Or what are the things
that would be kid friendly
00:15:28.54\00:15:30.58
and faith
building to do in this city
00:15:30.61\00:15:32.63
while you're there.
00:15:32.66\00:15:33.69
I didn't know you did
all of that extra stuff--
00:15:33.72\00:15:34.89
Oh, yes, that's all part of that
00:15:34.92\00:15:36.58
first bulletin you get.
00:15:36.61\00:15:38.14
The one we're gonna
hand deliver to you there.
00:15:38.17\00:15:39.47
I want to thank you.
00:15:39.50\00:15:40.53
Well, you be on our
sets so you can bring--
00:15:40.56\00:15:42.10
I'll come. I'll bring it.
00:15:42.13\00:15:44.65
Excellent that is
really, really wonderful.
00:15:44.68\00:15:46.36
Well, we've got some
great news to talk to you about,
00:15:46.39\00:15:48.97
some exciting
things that are happening.
00:15:49.00\00:15:50.45
Some changes
both major and minor
00:15:50.48\00:15:53.98
that are
happening at the Review.
00:15:54.01\00:15:55.21
Before we do that, we
want to go to our special music
00:15:55.24\00:15:57.05
so that we can sort of loose
the brethren and let them go.
00:15:57.08\00:16:00.13
Rudy Micelli came in
just a little while ago
00:16:00.16\00:16:02.70
and sang for us
00:16:02.73\00:16:03.76
and he's gonna
be singing a medley.
00:16:03.79\00:16:06.12
I will sing the Wondrous Love
and Out of the Ivory Palaces.
00:16:06.15\00:16:10.07
You're gonna enjoy this.
00:16:10.10\00:16:11.13
I will sing the wondrous story
00:16:12.96\00:16:19.32
Of the Christ Who died for me
00:16:19.35\00:16:25.61
How He left His home in glory
00:16:25.64\00:16:31.22
For the cross of Calvary
00:16:31.25\00:16:36.97
Yes, I'll sing
the wondrous story
00:16:37.00\00:16:43.77
Of the Christ Who died for me
00:16:44.77\00:16:51.18
Sing it with the saints in glory
00:16:51.21\00:16:57.73
Gathered by the crystal sea
00:16:57.76\00:17:04.73
My Lord has
garments so wondrous fine
00:17:09.40\00:17:15.87
And myrrh their texture fills
00:17:16.87\00:17:23.29
Its fragrance reached
00:17:24.29\00:17:27.15
to this heart of mine
00:17:27.18\00:17:32.36
With joy my being thrills
00:17:32.39\00:17:38.80
Out of the ivory palaces
00:17:39.80\00:17:46.71
Into a world of woe
00:17:46.74\00:17:53.04
Only His great eternal love
00:17:53.07\00:17:59.62
Made my Savior go
00:18:00.62\00:18:07.24
In garments
glorious He will come
00:18:07.43\00:18:13.94
To open wide the door
00:18:13.97\00:18:19.88
And I shall
enter my heav'nly home
00:18:19.91\00:18:26.88
To dwell forevermore
00:18:29.20\00:18:36.19
Out of the ivory palaces
00:18:36.22\00:18:42.74
Into a world of woe
00:18:42.77\00:18:48.81
Only His great eternal love
00:18:48.84\00:18:55.81
Only His great eternal love
00:18:57.09\00:19:04.09
Made my Savior go
00:19:06.61\00:19:13.41
Out of the ivory palaces
00:19:13.44\00:19:20.10
Into a world of woe
00:19:20.13\00:19:26.62
Only His great eternal love
00:19:26.65\00:19:33.62
Made my Savior go
00:19:35.43\00:19:42.10
Made my Savior go
00:19:43.10\00:19:50.10
Rudy Micelli, well done,
thank you so very, very much.
00:20:08.34\00:20:11.01
Claude, I did not
ask you, I asked Bill,
00:20:11.04\00:20:13.98
I should say Dr. Knott.
00:20:14.01\00:20:15.31
Bill would do. Okay.
00:20:15.34\00:20:16.69
Your background your
own personal background
00:20:18.78\00:20:20.56
was is it ministerial track
00:20:20.59\00:20:22.11
or did you come to
the Review some other way?
00:20:22.14\00:20:24.98
Well, I have a dual track.
I was trained as a pastor.
00:20:25.01\00:20:28.83
I'm a graduate of
Andrews University
00:20:28.86\00:20:30.47
and this is where
I got to meet Bill.
00:20:30.50\00:20:33.13
In seminary.
00:20:33.16\00:20:34.19
In seminary but I also graduated
00:20:34.22\00:20:37.50
with masters of
business administration
00:20:37.53\00:20:40.15
and went into
business management
00:20:40.18\00:20:42.70
and specifically marketing
00:20:42.73\00:20:44.07
and sales
management for seven years.
00:20:44.10\00:20:46.18
I started my career in Canada
00:20:46.21\00:20:48.12
as a sales of
marketing executive.
00:20:48.15\00:20:50.48
And in fact at the
end of those seven years
00:20:50.51\00:20:53.50
I was sales manager for
00:20:53.53\00:20:56.51
one of Canada's largest
outdoor advertising company.
00:20:56.54\00:21:00.61
And that gave me of course
a lot of experience in sales
00:21:00.64\00:21:04.78
and processes and
management process
00:21:04.81\00:21:07.35
which served me well
00:21:07.38\00:21:09.24
in the capacity where I'm today.
00:21:09.27\00:21:11.64
Excellent. Excellent.
00:21:11.67\00:21:13.19
So, Bill, your
degree is not in--
00:21:13.22\00:21:15.85
your pastoral degree--
00:21:15.88\00:21:17.44
Did you do
anything with the journalism
00:21:17.47\00:21:18.85
prior to coming to a Review?
00:21:18.88\00:21:20.35
Well, I like a lot of people
who end up in rating careers.
00:21:20.38\00:21:24.64
I had a degree in English
on the undergraduate level.
00:21:24.67\00:21:28.08
And worked in the variety
00:21:28.11\00:21:29.56
of campus
public relation offices
00:21:29.59\00:21:31.79
and did turning out ad journals
00:21:31.82\00:21:34.15
and magazines
for various entities.
00:21:34.18\00:21:36.71
When I went into
pastoral ministry,
00:21:36.74\00:21:39.31
I guess you would probably say,
00:21:39.34\00:21:40.79
I focused on
written things a lot.
00:21:40.82\00:21:43.63
And as I hadn't
thought about it this way
00:21:43.66\00:21:46.21
until I was invited
to come to the Review
00:21:46.24\00:21:48.09
and I realized I guess
writing is a lot of what I do,
00:21:48.12\00:21:50.98
it's the way I organize life.
00:21:51.01\00:21:52.95
And Bill Johnson, my predecessor
00:21:52.98\00:21:55.31
used to use an expression that
00:21:55.34\00:21:57.44
the best writers
are the compulsive ones.
00:21:57.47\00:21:59.64
The ones who have to--
00:21:59.67\00:22:00.86
who have to write in
order to feel good about life
00:22:00.89\00:22:03.44
and I guess you put
me in that category.
00:22:03.47\00:22:05.86
I would add along the way
00:22:05.89\00:22:08.73
life experience as a pastor
00:22:08.76\00:22:11.38
is a crucial
piece of preparation
00:22:11.41\00:22:13.62
for the role
that I'm in right now.
00:22:13.65\00:22:15.41
Because what
readers are asking for
00:22:15.44\00:22:19.34
and they tell us this
00:22:19.37\00:22:20.40
in the thousand
of letters a year
00:22:20.43\00:22:22.83
is a journal
that ministers to them
00:22:22.86\00:22:26.67
when they can't get to church
because of age or illness,
00:22:26.70\00:22:30.30
when at times they
find themselves estranged
00:22:30.33\00:22:32.99
from a local congregation.
00:22:33.02\00:22:34.47
This magazine can
still go into their home
00:22:34.50\00:22:36.91
and can still speak the gospel
00:22:36.94\00:22:38.99
and still speaks the
Three Angels' Messages
00:22:39.02\00:22:40.92
into situations where maybe
your spouses isn't supportive
00:22:40.95\00:22:44.00
or kids don't
want to go to church
00:22:44.03\00:22:45.97
or there is a lot of
difficult family circumstances.
00:22:46.00\00:22:49.11
This magazine is that
pastoral presence week by week.
00:22:49.14\00:22:53.01
And so it really is
was a tremendous blessing
00:22:53.04\00:22:55.73
that I didn't know God
was preparing me for to
00:22:55.76\00:22:58.10
bring me
through those many years
00:22:58.13\00:22:59.93
that my wife and I just
loved in pastoral ministry
00:22:59.96\00:23:02.51
as I was sharing with
you a few moments ago.
00:23:02.54\00:23:04.83
There are days when
I miss it a lot still
00:23:04.86\00:23:07.88
and yet I learned
that for many people
00:23:07.91\00:23:11.59
the team that we've
been able to assemble
00:23:11.62\00:23:13.44
including others
with pastoral experience
00:23:13.47\00:23:16.40
speaks that into the lives
00:23:16.43\00:23:17.78
of so many thousands of readers.
00:23:17.81\00:23:19.49
You've also just given
us a context for viewing
00:23:19.52\00:23:21.94
the Review as it
is currently stands
00:23:21.97\00:23:24.40
that it's not a hard
news magazine per se.
00:23:24.43\00:23:28.06
It though does had that feature
00:23:28.09\00:23:29.79
or it is not one
of features per se,
00:23:29.82\00:23:31.88
though it does have that,
00:23:31.91\00:23:32.94
but it's also a way to connect
the person who doesn't get out
00:23:32.97\00:23:36.44
or who needs to know
00:23:36.47\00:23:37.50
what's going on the
other side of the world
00:23:37.53\00:23:38.66
or what's going on
even across the country
00:23:38.69\00:23:41.08
to kind of
connect them to the whole.
00:23:41.11\00:23:43.04
With the very first
edition of Present Truth
00:23:43.07\00:23:45.46
which was the immediate magazine
00:23:45.49\00:23:47.35
out of which
Adventist Review today comes,
00:23:47.38\00:23:49.36
166 years ago this summer.
00:23:49.39\00:23:52.63
Oldest, continuously
published religious journal
00:23:52.66\00:23:56.42
in North America now.
00:23:56.45\00:23:57.71
We just passed--
00:23:57.74\00:23:58.77
And that is something to which
you should be justly proud.
00:23:58.80\00:24:00.91
Well, we're proud but
it's actually a recognition
00:24:00.94\00:24:04.16
that God has a
mission for this magazine.
00:24:04.19\00:24:06.27
James White wrote
in his very first page
00:24:06.30\00:24:09.07
that the
mission of this magazine
00:24:09.10\00:24:10.95
was to gather
the scattered flock.
00:24:10.98\00:24:14.35
There's a
pastoral image right there.
00:24:14.38\00:24:16.40
Yes. It's gathering the flock.
00:24:16.43\00:24:18.19
It was
recognizing that God's people
00:24:18.22\00:24:20.52
needed something
to pull them together.
00:24:20.55\00:24:22.11
And at the time
he began publishing,
00:24:22.14\00:24:23.93
you could count the number
of Sabbath keeping Adventist,
00:24:23.96\00:24:27.37
they weren't yet
Seventh-day Adventists.
00:24:27.40\00:24:29.99
You could count
them in maybe 500 persons
00:24:30.02\00:24:33.23
scattered across the northern
tier of the United States.
00:24:33.26\00:24:36.41
This magazine became the glue
00:24:36.44\00:24:38.71
that started tying
them to each other.
00:24:38.74\00:24:40.85
I tease the
General Conference officers
00:24:40.88\00:24:43.82
fairly often at
our board meetings
00:24:43.85\00:24:45.67
that actually if you want to ask
00:24:45.70\00:24:47.97
how did the Seventh-day
Adventist church come to be.
00:24:48.00\00:24:50.70
It was that a
bunch of Review readers
00:24:50.73\00:24:52.55
got together and
formed the denomination
00:24:52.58\00:24:54.58
and that's
actually about what happened
00:24:54.61\00:24:57.14
by the time 1863 comes along.
00:24:57.17\00:24:59.46
There are about 3,000
people reading the Review
00:24:59.49\00:25:02.93
and that's about the
number who became the nucleus
00:25:02.96\00:25:05.66
of the modern
Seventh-day Adventist movement.
00:25:05.69\00:25:08.00
And that magazine gone
through so many changes
00:25:08.03\00:25:12.15
and over the years has become
00:25:12.18\00:25:14.18
woven into the
fabric of what it means
00:25:14.21\00:25:16.89
to be part of this
great Advent movement.
00:25:16.92\00:25:19.74
I as a child Friday nights,
00:25:19.77\00:25:22.44
I would lie on the
floor in the living room
00:25:22.47\00:25:24.64
beside the fire
place and open a magazine
00:25:24.67\00:25:27.76
I was eight, nine
years old reading a magazine.
00:25:27.79\00:25:31.21
I had no idea
that 50 years later
00:25:31.24\00:25:33.65
I would somehow be involved
in keeping that magazine
00:25:33.68\00:25:36.95
in front of tens of thousands
of readers around the world.
00:25:36.98\00:25:40.84
God is at works in ways
00:25:40.87\00:25:42.49
when we have no
idea that He's at work.
00:25:42.52\00:25:44.70
Very true. Very
true and preparing you.
00:25:44.73\00:25:46.63
So let's walk
back from those days to
00:25:46.66\00:25:49.25
'cause the
magazine has certainly gone
00:25:49.28\00:25:50.62
any number of facelifts
and then differentiate for us
00:25:50.65\00:25:54.77
sort of
demythologize or demystify
00:25:54.80\00:25:57.66
Adventist World and Review
00:25:57.69\00:25:59.13
because a lot of people
get those kind of mixed up
00:25:59.16\00:26:01.07
and you carry
both of those hats,
00:26:01.10\00:26:02.33
so let's walk through
that and separate the two.
00:26:02.36\00:26:05.06
In fact, you know,
Adventist Review is
00:26:05.09\00:26:07.63
by far the older journal
as I mention now 166 years old
00:26:07.66\00:26:12.28
and until 10 years ago
a really the only edition
00:26:12.31\00:26:16.57
put out by the
General Conference
00:26:16.60\00:26:18.15
at a couple of
regional variations.
00:26:18.18\00:26:20.18
However 10 years ago
00:26:20.21\00:26:22.15
the General Conference
leadership decided to take
00:26:22.18\00:26:25.41
the concept of a
world wide magazine
00:26:25.44\00:26:28.16
that would be
distributed free of charge
00:26:28.19\00:26:30.65
to membership
all around the globe
00:26:30.68\00:26:32.89
and launch that forward.
00:26:32.92\00:26:34.15
And so this September
00:26:34.18\00:26:35.88
we're celebrating 10
years of Adventist World.
00:26:35.91\00:26:38.03
Ten years. That's right.
00:26:38.06\00:26:39.30
Adventist World magazine
00:26:39.33\00:26:41.13
is now significantly
the largest journal
00:26:41.16\00:26:46.13
published by the church.
00:26:46.16\00:26:47.82
And he's my good
friend Cliff Goldstein that
00:26:47.85\00:26:50.35
when you produce
only once a quarter
00:26:50.38\00:26:52.17
in the adult Bible study
guide it doesn't really "count."
00:26:52.20\00:26:56.42
In fact there a
million and a half copies
00:26:56.45\00:27:00.23
of this magazine printed
every month around the world.
00:27:00.26\00:27:03.00
That's so--
00:27:03.03\00:27:04.06
And we best estimates
and conservative estimates
00:27:04.09\00:27:06.99
suggest that somewhere between
00:27:07.02\00:27:08.72
seven and eight
million Adventists every month
00:27:08.75\00:27:11.98
are within arms
reach of this magazine.
00:27:12.01\00:27:14.19
We know that it gets
00:27:14.22\00:27:15.28
anywhere between 6
and 10 different touches
00:27:15.31\00:27:18.53
in many places around the globe.
00:27:18.56\00:27:20.29
It's handed house to house
00:27:20.32\00:27:22.10
in some cases
prison cell to prison cell
00:27:22.13\00:27:24.53
because we know
the ministry it does
00:27:24.56\00:27:26.14
in many parts of
the world report.
00:27:26.17\00:27:28.11
Incarcerates are
sharing this magazine
00:27:28.14\00:27:30.20
and coming to faith.
00:27:30.23\00:27:31.29
So you get
anecdotal stuff back on that.
00:27:31.32\00:27:33.13
Not just anecdotal, we've
got a lot of actual metrics
00:27:33.16\00:27:35.66
in now about
persons who join the church
00:27:35.69\00:27:38.41
from a magazine that
really was never intended
00:27:38.44\00:27:40.64
to be an evangelistic journal.
00:27:40.67\00:27:42.31
It was there to
do that same work.
00:27:42.34\00:27:43.63
Yes.
00:27:43.66\00:27:44.69
Gathering the scattered flock.
00:27:44.72\00:27:46.79
Adventist Review,
the old and journal
00:27:46.82\00:27:49.94
that it'd been there all along
00:27:49.97\00:27:51.23
the good old
Review still continued
00:27:51.26\00:27:54.35
but Adventist World
came along 10 years ago
00:27:54.38\00:27:57.60
on a massive scale
and became fairly quickly
00:27:57.63\00:28:01.03
one of the largest products
00:28:01.06\00:28:03.12
produced by the
General Conference.
00:28:03.15\00:28:05.03
I will tell you
that the man to my right
00:28:05.06\00:28:06.84
is almost single-handedly
responsible for creating
00:28:06.87\00:28:10.42
the first monthly
distribution system
00:28:10.45\00:28:14.02
of any journal that
this world churches had.
00:28:14.05\00:28:17.21
And that means
going into many regions
00:28:17.24\00:28:20.05
where there was no
monthly distribution of anything
00:28:20.08\00:28:22.75
and creating a
distribution system.
00:28:22.78\00:28:24.93
So that believers would get
00:28:24.96\00:28:26.90
solid faithful
Adventist content,
00:28:26.93\00:28:30.29
Bible content, every
month and to build them up.
00:28:30.32\00:28:34.10
It's preached from,
elders use it for sermons,
00:28:34.13\00:28:36.69
for Bible studies.
00:28:36.72\00:28:37.86
It becomes that glue
00:28:37.89\00:28:39.41
that does that same thing
James White was taking about.
00:28:39.44\00:28:42.12
Gathering the
scattered flock. Praise God.
00:28:42.15\00:28:43.96
Claude, let me just
switch to you for just a moment.
00:28:43.99\00:28:45.69
Is that printed from any number
00:28:45.72\00:28:47.16
of published
houses around that world?
00:28:47.19\00:28:49.11
Has all come out of
Review, how is that distributed?
00:28:49.14\00:28:51.08
No, absolutely,
00:28:51.11\00:28:52.26
we have a number
of publishing houses
00:28:52.29\00:28:54.04
around the world
and printed presses
00:28:54.07\00:28:55.71
actually a total
of 19 at the moment
00:28:55.74\00:28:58.79
on all continents.
00:28:58.82\00:29:00.88
I shouldn't say that.
00:29:00.91\00:29:02.29
We do not print in
Africa at the moment.
00:29:02.32\00:29:05.25
It's still a bit to expensive
00:29:05.28\00:29:07.79
but certainly we
have a very, very rich
00:29:07.82\00:29:10.49
and broad network of printers
00:29:10.52\00:29:13.04
that go all the way
from Australia to South Korea
00:29:13.07\00:29:16.53
via South America,
Mexico, India and other places.
00:29:16.56\00:29:21.87
Where is it determined
00:29:21.90\00:29:24.17
what the content will
be for a given magazine?
00:29:24.20\00:29:27.28
Those decisions are made by
00:29:27.31\00:29:28.90
the editorial team
based in Silver Spring
00:29:28.93\00:29:31.18
at the General
Conference headquarters.
00:29:31.21\00:29:32.99
And we
deliberately have recruited
00:29:33.02\00:29:36.04
an international
cast of characters.
00:29:36.07\00:29:38.84
I like to remind people
that when I became editor
00:29:38.87\00:29:42.57
just eight years
ago not a single member
00:29:42.60\00:29:45.32
of that team including
me spoke a second language.
00:29:45.35\00:29:48.37
Today there are six languages
spoken just by our team.
00:29:48.40\00:29:51.91
He personally has about four
or five of those but we've--
00:29:51.94\00:29:54.41
We've recruited
people who come from
00:29:57.70\00:29:59.42
a wide range of cultural
and linguistic experiences
00:29:59.45\00:30:02.68
and experiences
of Adventist faith
00:30:02.71\00:30:05.59
in other regions
serving as teachers,
00:30:05.62\00:30:07.84
missionaries their home regions.
00:30:07.87\00:30:10.29
We've
deliberately brought together
00:30:10.32\00:30:11.57
very international team to
publish and choose content,
00:30:11.60\00:30:15.65
and we recruit
through our networks
00:30:15.68\00:30:17.75
of friends and colleagues
00:30:17.78\00:30:19.28
that we've worked
with through the years,
00:30:19.31\00:30:20.77
articles that really
represent global Adventism.
00:30:20.80\00:30:24.60
That flavor of Adventism,
00:30:24.63\00:30:27.47
the world wide
global nature of it
00:30:27.50\00:30:29.95
exists right alongside
the weekly Adventist Review
00:30:29.98\00:30:33.46
up until
literally one month ago.
00:30:33.49\00:30:36.30
Because in fact
until one month ago
00:30:36.33\00:30:38.74
if you'd been an
Adventist Reviews subscriber
00:30:38.77\00:30:41.26
as many have
for all their lives,
00:30:41.29\00:30:43.40
you were getting two
journals one three times a month
00:30:43.43\00:30:48.41
Adventist Review
00:30:48.44\00:30:49.50
and one once a
month Adventist World
00:30:49.53\00:30:52.16
and that sequence four
journals coming every month
00:30:52.19\00:30:56.69
each of them
about 32 pages in length
00:30:56.72\00:31:00.10
was very
comforting to many people
00:31:00.13\00:31:01.75
because there
was a rhythm based--
00:31:01.78\00:31:03.27
in fact I think the
numbers we saw suggested that
00:31:03.30\00:31:06.37
something as many
as 45% of our readers
00:31:06.40\00:31:10.34
had a habit of
sitting down on Friday evening
00:31:10.37\00:31:13.56
and Sabbath came
and reading the Review.
00:31:13.59\00:31:15.99
This was an important piece.
00:31:16.02\00:31:18.05
Well, several
years ago when our board
00:31:18.08\00:31:20.56
and our General
Conference leadership that sits
00:31:20.59\00:31:22.49
on our board began looking
00:31:22.52\00:31:23.64
at a strategic
vision for these magazines.
00:31:23.67\00:31:26.30
We realize that we
needed to do something
00:31:26.33\00:31:28.41
to differentiate
them because many people
00:31:28.44\00:31:31.64
mistook one for the other.
00:31:31.67\00:31:33.70
They didn't
realize the differences
00:31:33.73\00:31:36.22
between the two
and so we began working
00:31:36.25\00:31:38.90
overall
carefully planned process
00:31:38.93\00:31:41.49
to try to reach out
to a younger audience
00:31:41.52\00:31:45.35
in one case
00:31:45.38\00:31:46.41
and to keep that world wide
global audience in the other.
00:31:46.44\00:31:49.57
I've sometimes used
the old campfire song
00:31:49.60\00:31:52.43
deep and wide to
illustrate the two journals.
00:31:52.46\00:31:56.72
Adventist
Review which now exists
00:31:56.75\00:31:58.84
in a much
different look in the format.
00:31:58.87\00:32:01.40
Smaller format,
a thicker format,
00:32:01.43\00:32:04.85
it's almost the
size of three of those
00:32:04.88\00:32:07.05
weekly editions put together
00:32:07.08\00:32:09.12
but that is
deliberately designed
00:32:09.15\00:32:11.44
to appeal to a younger
00:32:11.47\00:32:13.81
and group of faithful Adventists
00:32:13.84\00:32:16.88
who are interested in
learning about their faith,
00:32:16.91\00:32:19.72
growing as
Christians and as disciples
00:32:19.75\00:32:21.87
raising families
as faithful families.
00:32:21.90\00:32:24.94
We're out there reaching
out to those audiences now
00:32:24.97\00:32:27.08
and helping them understand
00:32:27.11\00:32:28.16
the differences
between these two journals.
00:32:28.19\00:32:29.73
Yeah, let me stop you
and put a pin on something
00:32:29.76\00:32:32.12
and sort of bring you back
to mind in just a little bit.
00:32:32.15\00:32:34.43
Because I know
that there are people
00:32:34.46\00:32:35.82
in our audience who
when they hear you say
00:32:35.85\00:32:39.20
we are reaching out
to a young audience.
00:32:39.23\00:32:41.98
They trance like that
okay, it's time to get crazy,
00:32:42.01\00:32:44.38
you know.
00:32:44.41\00:32:45.46
They're saying,
it's time to say,
00:32:45.49\00:32:46.57
okay, we're
gonna go also deep end
00:32:46.60\00:32:47.95
it's gonna be
bells and whistles on,
00:32:47.98\00:32:49.12
a lot of nonsense
but talk to me about
00:32:49.15\00:32:52.08
your own personal desire
to keep this in the center
00:32:52.11\00:32:55.52
of what we
believe that who we are.
00:32:55.55\00:32:57.26
Well, Adventist Review if
you're going to be faithful
00:32:57.29\00:33:00.52
to its long and
mission and history
00:33:00.55\00:33:04.21
in the life of the church.
00:33:04.24\00:33:05.37
It has to deliver solid
straight up Adventist content
00:33:05.40\00:33:08.78
every edition and
that's a commitment
00:33:08.81\00:33:11.08
that we've made as a
team that I personally made
00:33:11.11\00:33:13.72
that you're going to hear
no false notes on the trumpet.
00:33:13.75\00:33:17.23
You're in fact
you're going to hear
00:33:17.26\00:33:19.94
those essentials of Adventism,
the soon coming of Jesus,
00:33:19.97\00:33:23.16
salvation by faith in Jesus.
00:33:23.19\00:33:25.41
The significance of the Sabbath,
00:33:25.44\00:33:26.99
the significance of
an Adventist lifestyle.
00:33:27.02\00:33:29.56
I say regularly in my
preaching and in my writing
00:33:29.59\00:33:31.98
I believe in an
Adventist lifestyle.
00:33:32.01\00:33:34.11
And I want us to be
00:33:34.14\00:33:35.43
unapologetically be
sharing the good news
00:33:35.46\00:33:37.74
of that lifestyle at a
time when the world is eager
00:33:37.77\00:33:40.80
for the kind of information
about how to live healthy
00:33:40.83\00:33:43.54
and happy and holy lives.
00:33:43.57\00:33:45.14
So when we talk
about reaching out
00:33:45.17\00:33:46.91
to a younger audience.
00:33:46.94\00:33:48.40
We're not talking
about moving the margins
00:33:48.43\00:33:50.89
or moving the tent stakes.
00:33:50.92\00:33:52.47
We're talking about
in fact finding those
00:33:52.50\00:33:54.73
tens, hundreds of thousands
of faithful young adult,
00:33:54.76\00:33:58.09
young family
Adventists who are eager to know
00:33:58.12\00:34:01.18
how do I get
involved in my church.
00:34:01.21\00:34:02.76
How do I get
involved in mission?
00:34:02.79\00:34:04.67
Who have sometimes perceived
that the church was about
00:34:04.70\00:34:08.22
the older
generation and not about them.
00:34:08.25\00:34:10.49
In fact, I've
got sons in exactly
00:34:10.52\00:34:13.07
the demographic
group that are reaching out
00:34:13.10\00:34:15.64
to right now.
00:34:15.67\00:34:16.76
Young adults, young marrieds,
we're trying to help them
00:34:16.79\00:34:19.87
understand God is leading
you into leadership positions
00:34:19.90\00:34:23.23
in this church.
00:34:23.26\00:34:24.29
Be prepared,
know your faith well.
00:34:24.32\00:34:26.37
Ask the right questions.
Get involved in mission.
00:34:26.40\00:34:29.72
Get involved with people
who are involved in mission.
00:34:29.75\00:34:32.95
These are the things
we're trying to guide people
00:34:32.98\00:34:35.25
to when we talk
about reaching out
00:34:35.28\00:34:36.69
to a younger demographic.
00:34:36.72\00:34:38.20
It is not playing with the edges
00:34:38.23\00:34:40.24
or dancing on the edges.
00:34:40.27\00:34:42.21
That's not our interest.
00:34:42.24\00:34:43.27
Our interest is
bringing faithful people
00:34:43.30\00:34:46.78
of whatever age
into a close alignment
00:34:46.81\00:34:50.10
with God's word
and with His church.
00:34:50.13\00:34:51.63
Praise God. We
resonate with that.
00:34:51.66\00:34:52.89
And, Claude, you mentioned
to that one of the things
00:34:52.92\00:34:55.74
you're gonna be
doing at General Conference
00:34:55.77\00:34:56.97
is young people are
gonna be selling the magazine.
00:34:57.00\00:34:59.05
So obviously you have gotten
buy in from that demographic
00:34:59.08\00:35:03.15
as far as we like
what you are selling.
00:35:03.18\00:35:05.50
We're ready to pitch
what you are selling.
00:35:05.53\00:35:07.11
- We want to be on
board. - Definitely.
00:35:07.14\00:35:08.92
In fact with the new
format that we have here,
00:35:08.95\00:35:11.74
we think that we have--
00:35:11.77\00:35:13.26
we have a real winner.
00:35:13.29\00:35:14.68
The most
enthusiastic endorsements
00:35:14.71\00:35:16.68
that we've received so far
00:35:16.71\00:35:17.93
and we're still into
that of very early stage.
00:35:17.96\00:35:20.19
We just launched the magazine--
00:35:20.22\00:35:21.49
the new format this very month
00:35:21.52\00:35:23.50
but the first
responses that we've received
00:35:23.53\00:35:26.40
particularly from
that demographic segment
00:35:26.43\00:35:28.60
has been nothing
short of enthusiastic.
00:35:28.63\00:35:31.43
I mean they are really, really
excited to the point where,
00:35:31.46\00:35:35.39
you know, some of them are just
subscribing to it on the spot.
00:35:35.42\00:35:40.02
It's fun to walk down
a hallway and have people
00:35:40.05\00:35:42.01
who have never said a
word to you about the magazine
00:35:42.04\00:35:44.03
you published
for all these years.
00:35:44.06\00:35:45.59
Pull you aside and
say, I really like that.
00:35:45.62\00:35:47.91
I really want to see that.
00:35:47.94\00:35:49.21
And frankly part of
what we've done is very,
00:35:49.24\00:35:52.03
in a very
calculated way gone out to say
00:35:52.06\00:35:54.71
we can provide top
quality high inertest,
00:35:54.74\00:35:58.11
faithful Adventist
content to both our long term
00:35:58.14\00:36:01.39
and our new readers
00:36:01.42\00:36:02.80
from much more attractive price.
00:36:02.83\00:36:03.97
Praise the Lord.
00:36:04.00\00:36:05.03
We've literally cut
that price almost in half
00:36:05.06\00:36:07.44
of what it was one month ago.
00:36:07.47\00:36:08.50
All right.
00:36:08.53\00:36:09.56
And that frankly is
something we've been aiming at
00:36:09.59\00:36:12.67
for a number of years
00:36:12.70\00:36:13.73
God's created the set
of business circumstances
00:36:13.76\00:36:16.78
that's allowed us to do that
00:36:16.81\00:36:18.25
and we're
watching people respond.
00:36:18.28\00:36:19.90
Everyday my phone
rings with someone saying
00:36:19.93\00:36:23.39
just saw the new magazine,
love it, I'm subscribing again
00:36:23.42\00:36:27.20
often if they're
used to are coming back.
00:36:27.23\00:36:29.43
I'm sending copies to my family.
00:36:29.46\00:36:31.36
We realize that God is
doing something right now
00:36:31.39\00:36:34.09
in giving us a new
launch, a new birth
00:36:34.12\00:36:37.11
for one of the oldest things
in the Adventist movement.
00:36:37.14\00:36:39.76
Yeah, yeah, very, very exciting.
00:36:39.79\00:36:41.60
One of the things I would
say in looking at this it--
00:36:41.63\00:36:43.89
there's something very
user friendly about this side.
00:36:43.92\00:36:46.21
Yes.
00:36:46.24\00:36:47.27
There's something just very warm
00:36:47.30\00:36:48.46
and inviting about
this particular size.
00:36:48.49\00:36:50.54
The other one is
the more Time magazine
00:36:50.57\00:36:52.38
kind of size and it's just--
00:36:52.41\00:36:53.85
it's not off putting
but there's something
00:36:53.88\00:36:55.49
really nice about this size.
00:36:55.52\00:36:57.20
Well, in fact the
tagline that we have chosen
00:36:57.23\00:37:01.13
is it'll travel with you.
00:37:01.16\00:37:03.04
I like that.
00:37:03.07\00:37:04.11
Meaning that you
can put in your purse.
00:37:04.14\00:37:05.91
You can put it
in your brief case.
00:37:05.94\00:37:07.32
It's a little bit
smaller than an iPad.
00:37:07.35\00:37:10.64
And you know, it just easy
to take with you and to read
00:37:10.67\00:37:14.38
when you have a
two minute break.
00:37:14.41\00:37:16.79
Many of our
readers wanted to know
00:37:16.82\00:37:18.52
what are you gonna
do about that weekliness
00:37:18.55\00:37:20.95
that I mean, I'm used
to reading the whole thing
00:37:20.98\00:37:22.86
through on Friday night
00:37:22.89\00:37:23.92
and there's too much material
to read on one Friday night.
00:37:23.95\00:37:26.42
And so we give them a guide
00:37:26.45\00:37:28.01
at the very
opening of the edition
00:37:28.04\00:37:30.30
which says here's how
to look at this journal
00:37:30.33\00:37:32.51
over four weeks of reading.
00:37:32.54\00:37:34.67
There are four distinct
sections of this magazine
00:37:34.70\00:37:37.98
that each correspond
to a week of the month.
00:37:38.01\00:37:40.30
And you'll find
high quality inspiration
00:37:40.33\00:37:43.32
devotional
material, Bible study,
00:37:43.35\00:37:45.54
family life material.
00:37:45.57\00:37:46.99
For instance in
this first edition
00:37:47.02\00:37:49.10
you'll find
fascinating information
00:37:49.13\00:37:51.56
about what young
adult Adventists believe
00:37:51.59\00:37:54.73
and how they live
their Adventism out?
00:37:54.76\00:37:57.03
You'll find a cover story
by an author to be named later
00:37:57.06\00:38:02.23
that asks the
question am I an Adventist?
00:38:02.26\00:38:05.27
That really asks people
00:38:05.30\00:38:06.50
to search their own
hearts with integrity.
00:38:06.53\00:38:08.61
Are you living as an Adventist?
00:38:08.64\00:38:10.96
Are you in fact believing
what's Seventh-day Adventists
00:38:10.99\00:38:13.78
have historically believe,
those things we now describe as
00:38:13.81\00:38:16.84
the 28
fundamentals of our faith.
00:38:16.87\00:38:19.31
Are you in fact involved
in the mission of the church
00:38:19.34\00:38:22.30
or have you by some
chance become a by standard
00:38:22.33\00:38:24.74
to the Advent movement.
00:38:24.77\00:38:26.22
We're trying to challenge people
00:38:26.25\00:38:27.74
to faithfully
recommit to this movement.
00:38:27.77\00:38:30.28
And we're giving them
00:38:30.31\00:38:31.44
the opportunity in
a substantial journal.
00:38:31.47\00:38:34.28
We of the many, many
focus groups we conducted.
00:38:34.31\00:38:37.45
We put this size journal out
00:38:37.48\00:38:39.34
and we said what
you think of this?
00:38:39.37\00:38:41.62
And they said if
it'd look like that
00:38:41.65\00:38:43.89
and it was that size,
00:38:43.92\00:38:45.17
I'd leave it out for my friends,
00:38:45.20\00:38:47.19
which was the
response we want to get.
00:38:47.22\00:38:48.40
There's
something about this size
00:38:48.43\00:38:49.74
that's very, very inviting.
00:38:49.77\00:38:51.12
Now, I don't know if--
00:38:51.15\00:38:52.39
if we can get in on this.
00:38:52.42\00:38:54.10
I'm gonna hold this up
so that you can kind of see,
00:38:54.13\00:38:56.80
you can push in on
00:38:56.83\00:38:57.86
there's the little a tab colors.
00:38:57.89\00:38:59.24
Can you see those on the edge,
00:38:59.27\00:39:00.65
I don't know if I'm holding
it at, I better know I'm not.
00:39:00.68\00:39:05.00
But on the edge
they're these little colors,
00:39:05.03\00:39:07.02
four different colors
00:39:07.05\00:39:09.73
that sort of divide this
into four different sections.
00:39:09.76\00:39:12.23
And it's really, really
00:39:12.26\00:39:13.63
you can just barely see
them one the edge there.
00:39:13.66\00:39:16.42
Here is one, lost
it. Here's another one.
00:39:16.45\00:39:19.46
You see a
little tab on the edge,
00:39:19.49\00:39:20.66
really, really
well done so that--
00:39:20.69\00:39:22.18
it's already kind
of predigested for you.
00:39:22.21\00:39:24.25
You just got to read it
00:39:24.28\00:39:25.31
and if you want
to go on you can,
00:39:25.34\00:39:26.41
but if you want to stop
00:39:26.44\00:39:27.47
and divide it up
equally, you've got it.
00:39:27.50\00:39:28.62
You've got it done.
00:39:28.65\00:39:29.68
One of the things you
have to do with any journal
00:39:29.71\00:39:31.69
especially when you're
introducing a new edition
00:39:31.72\00:39:33.52
and show people how to use it.
00:39:33.55\00:39:35.09
So there's a lot of
tools in the magazine
00:39:35.12\00:39:37.35
that show you,
here's how to use it.
00:39:37.38\00:39:39.41
Here's how to
find your way around.
00:39:39.44\00:39:41.20
Here are your favorite sections.
00:39:41.23\00:39:42.57
They're now presented
in a little different way
00:39:42.60\00:39:44.84
and most importantly
here's the same faithfulness.
00:39:44.87\00:39:48.94
Here's the same commitment
to the Adventist message.
00:39:48.97\00:39:51.47
The pictures may look
different and you may realize
00:39:51.50\00:39:54.03
that it's aiming
at a group of persons
00:39:54.06\00:39:56.39
who may the age of your children
00:39:56.42\00:39:58.65
or your grandchildren
00:39:58.68\00:39:59.98
but I don't know a
single viewer of 3ABN
00:40:00.01\00:40:03.80
who isn't praying
for their children
00:40:03.83\00:40:05.98
and their grandchildren.
00:40:06.01\00:40:07.04
Very much so.
00:40:07.07\00:40:08.10
I can tell you this
is one of those journals
00:40:08.13\00:40:10.14
that will go out and
reach that group of people,
00:40:10.17\00:40:12.55
now if they're in the
faith it will keep them,
00:40:12.58\00:40:14.93
if they're not in the faith
00:40:14.96\00:40:16.02
it will help to bring them back.
00:40:16.05\00:40:17.26
Let me talk to you this flower,
are you yet alive to smell it.
00:40:17.29\00:40:21.31
The Adventist Review has
had in my estimation the tact,
00:40:21.34\00:40:27.06
the blessing to be where
00:40:27.09\00:40:29.66
it's a sort of
scratch to our edge
00:40:29.69\00:40:31.46
and that is very true
00:40:31.49\00:40:33.21
as you been the
editor that your articles,
00:40:33.24\00:40:35.57
this one included is sort
of right where it needs to be
00:40:35.60\00:40:38.75
and it's dealing with
an issue that is timely
00:40:38.78\00:40:40.93
and that needs to be
address and readdress
00:40:40.96\00:40:43.75
in a magazine of this sorts so,
00:40:43.78\00:40:45.61
you know, well done
and let me say that.
00:40:45.64\00:40:46.89
You're kind to say so
and I will tell you that
00:40:46.92\00:40:49.20
as we plan this first
edition and as we plan
00:40:49.23\00:40:51.92
each one of these editions,
00:40:51.95\00:40:53.69
we do a lot of
praying together as a team.
00:40:53.72\00:40:55.67
We bring the whole team
together and we think together.
00:40:55.70\00:40:58.48
What does the
church need right now?
00:40:58.51\00:41:00.23
How do we gather
the scattered flock?
00:41:00.26\00:41:02.56
We pool our understanding
of what God is doing
00:41:02.59\00:41:05.69
and asks how do we give
the assignments to writers.
00:41:05.72\00:41:09.01
Who are the best people
to communicate these things?
00:41:09.04\00:41:12.14
There are times when
I suppose people think,
00:41:12.17\00:41:15.21
well, they're
just sort of reach in
00:41:15.24\00:41:16.37
and pull
something out of this drawer
00:41:16.40\00:41:17.94
and out of that drawer.
00:41:17.97\00:41:19.02
I have never in
my life been around
00:41:19.05\00:41:21.52
a more intentional project
00:41:21.55\00:41:23.61
in the re-launch
of Adventist Review.
00:41:23.64\00:41:26.08
And whether people like
it or don't, I can tell you
00:41:26.11\00:41:29.25
it has come with an immense
amount of thought and prayer.
00:41:29.28\00:41:32.33
We walk this by
General Conference leadership
00:41:32.36\00:41:34.99
and brought
them into the process
00:41:35.02\00:41:37.16
to help guide us in this.
00:41:37.19\00:41:38.76
We believe that
we've got an opportunity
00:41:38.79\00:41:40.46
God is giving us here
now to continue that mission
00:41:40.49\00:41:42.81
that began frankly
with Ellen White's vision.
00:41:42.84\00:41:45.23
Exactly.
00:41:45.26\00:41:46.29
1848, about 30
miles from where I grew up
00:41:46.32\00:41:49.29
in Massachusetts.
00:41:49.32\00:41:50.39
Ellen White has this
vision of her husband beginning
00:41:50.42\00:41:53.63
a little journal which she said
00:41:53.66\00:41:55.50
would go like extremes
of light around the world.
00:41:55.53\00:41:58.49
Well, we're watching
those streams of light go
00:41:58.52\00:42:01.32
and we're seeing it do that
same mission 166 years later.
00:42:01.35\00:42:05.66
Talk to me for just a moment
00:42:05.69\00:42:06.73
and both of you can
sort of weigh in on this.
00:42:06.76\00:42:09.05
Given the
proliferation of media,
00:42:09.08\00:42:11.97
I mean you got I this, I that,
you could tell it in the radio.
00:42:12.00\00:42:14.72
Is print still part
of the answer dare I say,
00:42:14.75\00:42:18.63
you know, to
getting the word out
00:42:18.66\00:42:20.51
and bringing the flock to it.
00:42:20.54\00:42:21.79
Because we're okay,
we're 18-20 million people
00:42:21.82\00:42:23.57
which is a nice number.
00:42:23.60\00:42:24.89
Do you look at how
many people are being born
00:42:24.92\00:42:26.29
every second of everyday,
00:42:26.32\00:42:27.71
we're still a
little scattered flock.
00:42:27.74\00:42:29.30
So we still need
to come together.
00:42:29.33\00:42:30.52
We still need to
know what's happening
00:42:30.55\00:42:31.68
on the other side of the country
00:42:31.71\00:42:32.84
or across the world
or across the street
00:42:32.87\00:42:34.59
or in the next city.
00:42:34.62\00:42:36.15
Is printed material
still part of the answer?
00:42:36.18\00:42:39.64
Well, absolutely.
00:42:39.67\00:42:40.77
In fact, we're just coming
out emerging out of a process
00:42:40.80\00:42:44.89
which in the print
industry has been challenging
00:42:44.92\00:42:48.06
because of that proliferation
of media as you said,
00:42:48.09\00:42:51.23
but more and more it becomes
obvious that print is not dead.
00:42:51.26\00:42:55.55
In fact on February 24th
there was a front page article
00:42:55.58\00:43:00.96
in the Washington
Post, with the title,
00:43:00.99\00:43:03.38
"Millennial still prefer print."
00:43:03.41\00:43:05.72
Wow. Wow.
00:43:05.75\00:43:07.03
And they had
all kinds of studies
00:43:07.06\00:43:08.83
to support this assertion.
00:43:08.86\00:43:12.09
One must recognize is that
00:43:12.12\00:43:14.76
when people
want to consume news,
00:43:14.79\00:43:16.94
yes, they like
to have it online.
00:43:16.97\00:43:18.66
They like to, you
know, be able to read it
00:43:18.69\00:43:20.46
on their
mobile, on their tablet.
00:43:20.49\00:43:22.74
But when it comes to
absorbing and digesting
00:43:22.77\00:43:27.31
and making their
own, a contents that will
00:43:27.34\00:43:31.77
build them up as people.
00:43:31.80\00:43:34.12
They like print better.
00:43:34.15\00:43:36.31
So for instance students
when it comes to absorbing
00:43:36.34\00:43:41.18
a piece of
literature or a textbook,
00:43:41.21\00:43:44.67
they would rather
have print than digital.
00:43:44.70\00:43:48.56
And we know from experience
because we have conducted
00:43:48.59\00:43:51.20
this experience
in with our readers
00:43:51.23\00:43:53.71
that when it comes to
reading spiritual content,
00:43:53.74\00:43:57.21
content that will uplift
that will nourish the soul,
00:43:57.24\00:44:01.29
they prefer print.
00:44:01.32\00:44:02.47
Fabulous. Well, I
love to hear that.
00:44:02.50\00:44:03.95
Yes. Absolutely.
00:44:03.98\00:44:05.07
It's been striking to
us because the assumptions
00:44:05.10\00:44:07.84
that we hear in
culture around us is that
00:44:07.87\00:44:10.23
you know, book
are going to be dead,
00:44:10.26\00:44:11.88
print media is going to be dead.
00:44:11.91\00:44:13.49
What-- of course
these same things were said
00:44:13.52\00:44:15.59
whereas each various
00:44:15.62\00:44:17.56
broadcast medium
came into existence.
00:44:17.59\00:44:20.25
When radio first came
00:44:20.28\00:44:21.59
it was going to be
the death of newspaper.
00:44:21.62\00:44:22.97
Yes. Yes.
00:44:23.00\00:44:24.03
And when television came,
00:44:24.06\00:44:25.09
it was going to be
the death of radio.
00:44:25.12\00:44:26.70
And when the internet came,
00:44:26.73\00:44:27.76
it was going to be
death of television.
00:44:27.79\00:44:29.32
In reality the market
has simply grown larger
00:44:29.35\00:44:32.07
and more segmented.
00:44:32.10\00:44:33.74
And think about your own
life, I think about mine.
00:44:33.77\00:44:36.81
I use all of those
media almost every day.
00:44:36.84\00:44:41.61
I do them for
difference reasons.
00:44:41.64\00:44:43.80
When I sit down to
read spiritual content
00:44:43.83\00:44:46.19
I want print in hand.
00:44:46.22\00:44:47.79
I want something
that I can markup
00:44:47.82\00:44:49.25
and reflect
that and think about.
00:44:49.28\00:44:50.32
Now that's where I was
going that I cannot read a book.
00:44:50.35\00:44:52.44
That's why I don't
borrow people's book
00:44:52.47\00:44:53.81
because if I'm reading a book,
00:44:53.84\00:44:55.05
I got to have a
pen in hand look like,
00:44:55.08\00:44:56.58
look like Hiroshima
when I'm finished with it
00:44:56.61\00:44:58.56
because it's gonna have
00:44:58.59\00:44:59.62
all kinds of step markers on it.
00:44:59.65\00:45:00.68
But when it comes
to news as he says,
00:45:00.71\00:45:01.91
I want to read
it on my smart phone
00:45:01.94\00:45:03.27
or on my iPad or on my laptop.
00:45:03.30\00:45:05.52
That's the way I want to consume
00:45:05.55\00:45:06.84
that kind of information.
00:45:06.87\00:45:08.35
And again this is
really realizing that
00:45:08.38\00:45:12.92
what God has got and going,
00:45:12.95\00:45:14.71
He's going to find a
way to deliver that's why
00:45:14.74\00:45:17.65
Adventist Review
is literally working
00:45:17.68\00:45:19.72
on all of these platforms.
00:45:19.75\00:45:21.70
We are now one of
the largest websites
00:45:21.73\00:45:24.29
that the Seventh-day
Adventist church produces.
00:45:24.32\00:45:26.30
You go there for
late breaking fast
00:45:26.33\00:45:29.80
Adventist news
produced right now
00:45:29.83\00:45:32.77
in a way that 200,000
unique persons a month
00:45:32.80\00:45:36.35
come to that site
to get that content.
00:45:36.38\00:45:38.24
It's a huge audience.
00:45:38.27\00:45:39.30
Does Carlos still
involved with that?
00:45:39.33\00:45:40.61
Carlos is our online editor.
00:45:40.64\00:45:42.21
And in fact Andrew
McChesney, our news editor
00:45:42.24\00:45:44.33
has recently come
from the Moscow Times
00:45:44.36\00:45:47.43
to give us a really an upgrade
to our news operation as well.
00:45:47.46\00:45:51.57
Between all of these
people that God's brought us,
00:45:51.60\00:45:54.46
we're watching
the ability to work on
00:45:54.49\00:45:56.60
multiple
platforms not just print.
00:45:56.63\00:45:58.66
We are so excited
for the Adventist Review.
00:45:58.69\00:46:00.73
I used to cut Carlos
Medley's hair in the seminary.
00:46:00.76\00:46:02.56
And you can tell him I said.
00:46:04.53\00:46:05.57
I will be glad to do that.
00:46:05.60\00:46:07.07
Don't have nearly as
much as it used to years ago
00:46:07.10\00:46:09.54
but what we did so.
00:46:09.57\00:46:10.60
Before our time gets away,
00:46:10.63\00:46:11.81
I want to put up
the address roll,
00:46:11.84\00:46:13.18
contact
information for you because
00:46:13.21\00:46:15.01
if there is a magazine
that you need to subscribe to
00:46:15.04\00:46:17.85
and he has told us so graciously
00:46:17.88\00:46:19.55
that is half the cost
of what it used to be.
00:46:19.58\00:46:22.06
Adventist Review is
one that keep you in touch,
00:46:22.09\00:46:23.93
it keeps you in tune.
00:46:23.96\00:46:24.99
It keeps you in
league dare I say
00:46:25.02\00:46:27.60
with your fellow
brothers and sisters.
00:46:27.63\00:46:29.14
Should you want to make contact
with the Adventist Review,
00:46:29.17\00:46:31.51
here is the
information that you will need.
00:46:31.54\00:46:34.04
If you'd like to subscribe
00:46:36.12\00:46:37.44
to the
Adventist Review Magazine,
00:46:37.47\00:46:39.62
then you can write
to the Adventist Review
00:46:39.65\00:46:41.96
12501 Old Columbia Pike,
00:46:41.99\00:46:45.25
Silver Spring, Maryland 20904.
00:46:45.28\00:46:49.15
That's the Adventist
Review 12501 Old Columbia Pike,
00:46:49.18\00:46:54.08
Silver Spring, Maryland 20904.
00:46:54.11\00:46:57.70
You can call 301-680-6560,
00:46:57.73\00:47:01.95
that's 301-680-6560.
00:47:01.98\00:47:05.75
You can also visit
their website each week
00:47:05.78\00:47:07.89
for select articles
00:47:07.92\00:47:09.11
and more at adventistreview.org.
00:47:09.14\00:47:12.52
That's adventistreview.org.
00:47:12.55\00:47:15.70
It's all one word.
Contact them today.
00:47:15.73\00:47:21.52
All right, we are back.
00:47:22.39\00:47:23.69
Two things I want to
touch on before we go.
00:47:23.72\00:47:25.77
First, Claude, I
think I want to take
00:47:25.80\00:47:26.83
what you were gonna talk about
00:47:26.86\00:47:28.25
as far as the
dailies at Adventist Review.
00:47:28.28\00:47:30.43
Then I want to talk to
you, Bill, little about,
00:47:30.46\00:47:32.32
a little bit about
the difference between
00:47:32.35\00:47:34.44
the Review and the Review
00:47:34.47\00:47:36.39
and Herald
Publishing, what that is.
00:47:36.42\00:47:37.75
And then of course
the church has gone
00:47:37.78\00:47:38.89
through some adjustments
00:47:38.92\00:47:39.95
as far as
publishing houses are concern.
00:47:39.98\00:47:41.68
There's a lot of
rumor, a lot myth.
00:47:41.71\00:47:43.55
Walk us through
that if you will,
00:47:43.58\00:47:44.62
so, Claude, first you.
00:47:44.65\00:47:45.68
Well, you had asked
00:47:45.71\00:47:47.41
how do I get
the daily bulletins?
00:47:47.44\00:47:49.13
And the answer is simple.
00:47:49.16\00:47:50.58
Be a subscriber,
get a subscription now
00:47:50.61\00:47:53.71
and you will get the
eight daily bulletins
00:47:53.74\00:47:56.18
free of charge as a bonus.
00:47:56.21\00:47:58.22
Excellent.
00:47:58.25\00:47:59.28
If you go to the
General Conference
00:47:59.31\00:48:01.19
and I highly suggest you do--
00:48:01.22\00:48:02.68
you can get them,
but if you do not,
00:48:02.71\00:48:04.64
then you really want to
have this material in your home
00:48:04.67\00:48:06.60
because that would
give you an orderly digest
00:48:06.63\00:48:09.54
of what happens
each and every day.
00:48:09.57\00:48:11.26
And something
that you can hold on to
00:48:11.29\00:48:12.67
and refer back to,
maybe take the information
00:48:12.70\00:48:14.65
what I used to
do when I came back,
00:48:14.68\00:48:15.81
I would hold what I call
it spiritual business meetings
00:48:15.84\00:48:18.62
on Sabbath afternoon
00:48:18.65\00:48:19.68
and we'd walk
through every action
00:48:19.71\00:48:20.95
of the General Conference
and my church was informed
00:48:20.98\00:48:22.90
so that's the
way you can use that
00:48:22.93\00:48:24.24
and use it very well.
00:48:24.27\00:48:25.30
- Perfect. - Yeah.
00:48:25.33\00:48:26.36
Now walk us
through some of this stuff
00:48:26.39\00:48:28.80
that we've been
hearing as of late?
00:48:28.83\00:48:30.35
There is no doubt
that the last year has been
00:48:30.38\00:48:32.95
one of the most tumultuous
00:48:32.98\00:48:34.61
in Adventist
publishing in a long time.
00:48:34.64\00:48:36.99
God has brought us
through it but there have been
00:48:37.02\00:48:38.83
a lot changes and lot
of challenges in that year.
00:48:38.86\00:48:42.21
Review and Herald
Publishing Association
00:48:42.24\00:48:44.45
which became the print
partner of this magazine
00:48:44.48\00:48:47.81
only five years
after it was founded.
00:48:47.84\00:48:50.40
That Review and
Herald Publishing Association
00:48:50.43\00:48:52.97
ceased print
operations as of last fall.
00:48:53.00\00:48:56.98
And most of the print
business for North America
00:48:57.01\00:49:00.37
moved to the Pacific
Press in Nampa, Idaho.
00:49:00.40\00:49:03.66
However the Review and
Herald Publishing Association
00:49:03.69\00:49:05.60
continues to exist
00:49:05.63\00:49:07.23
as the General Conference brand,
00:49:07.26\00:49:09.67
as the General
Conference publisher
00:49:09.70\00:49:11.89
and will be the
publisher of record
00:49:11.92\00:49:14.68
for Adventist
Review, Adventist World,
00:49:14.71\00:49:16.85
the Adult Bible study
guides etcetera going forward.
00:49:16.88\00:49:19.99
So that the
publisher still exist
00:49:20.02\00:49:22.29
but the printing operations
have located to Pacific Press.
00:49:22.32\00:49:25.73
As far as the
press, the stapling,
00:49:25.76\00:49:27.98
the printing that's gone.
00:49:28.01\00:49:29.52
That's gone.
00:49:29.55\00:49:30.59
Now this has come
with a lot of challenge
00:49:30.62\00:49:33.34
to many long term
faithful employees
00:49:33.37\00:49:36.74
of the Review and Herald,
and the General Conference,
00:49:36.77\00:49:38.51
I have to give
them enormous credit
00:49:38.54\00:49:40.99
has worked very
carefully and compassionately
00:49:41.02\00:49:43.59
to help
individuals either relocate
00:49:43.62\00:49:46.30
in a number of cases
to work at Pacific Press
00:49:46.33\00:49:49.30
or other media ministries
00:49:49.33\00:49:50.71
or to find
situations that help them
00:49:50.74\00:49:52.94
continue to make
a living in the area
00:49:52.97\00:49:54.55
where they were in Maryland.
00:49:54.58\00:49:55.85
This process
has been challenging
00:49:55.88\00:49:58.14
but God has led us through it
00:49:58.17\00:49:59.29
and we think
there's a brighter future
00:49:59.32\00:50:01.46
for Adventist publishing
not only in North America
00:50:01.49\00:50:03.60
but world wide as a result
of these carefully plan steps.
00:50:03.63\00:50:07.16
So was an attempt to stream on
00:50:07.19\00:50:08.56
because here are
some of the things
00:50:08.59\00:50:09.62
that we're hearing
that we're hearing that
00:50:09.65\00:50:11.81
this is proof
that print is dying.
00:50:11.84\00:50:15.45
In fact the challenge was that
00:50:15.48\00:50:17.33
probably it
would be fair to say,
00:50:17.36\00:50:18.97
we had an
oversupply of printing capacity
00:50:19.00\00:50:22.63
and an undersupply of
content coming forward.
00:50:22.66\00:50:26.29
And frankly a
distribution system
00:50:26.32\00:50:28.50
which needed to be reworked
00:50:28.53\00:50:30.87
today many, many
individuals buy online.
00:50:30.90\00:50:34.10
They buy from Amazon, the
buy from Barnes and Nobles.
00:50:34.13\00:50:37.22
And the outlet
system by which many persons
00:50:37.25\00:50:40.51
used to purchase is no longer
functioning in the same way.
00:50:40.54\00:50:43.98
The church at every point
00:50:44.01\00:50:45.34
has to find a
way to do its mission
00:50:45.37\00:50:47.70
with the
technology of the moment.
00:50:47.73\00:50:49.77
Technology is
neither sacred nor profane.
00:50:49.80\00:50:52.88
It is in fact just the
means to accomplish a mission.
00:50:52.91\00:50:55.78
And God is helping us
find the right technology
00:50:55.81\00:50:58.83
and the right
means of distribution
00:50:58.86\00:51:00.48
to keep the
mission going forward.
00:51:00.51\00:51:02.34
Chances are, C.A.,
00:51:02.37\00:51:03.45
in your years of
doing evangelism,
00:51:03.48\00:51:05.01
you didn't do it
this exactly the same
00:51:05.04\00:51:07.34
when you started as
to your last series.
00:51:07.37\00:51:10.02
The tent look different or
the building look different
00:51:10.05\00:51:12.24
or the handbills look different.
00:51:12.27\00:51:13.83
And that was
exactly the right approach
00:51:13.86\00:51:16.28
because you were
adapting the technology,
00:51:16.31\00:51:19.26
the means for to
keep the mission alive.
00:51:19.29\00:51:22.37
It's similar thing with printing
00:51:22.40\00:51:23.78
in the church today.
00:51:23.81\00:51:25.09
There is in fact a good
future for Adventist print
00:51:25.12\00:51:28.61
and for Adventist publishing.
00:51:28.64\00:51:30.31
If we do it smart,
00:51:30.34\00:51:32.19
if we think carefully about it,
00:51:32.22\00:51:33.82
if we consolidate the
capacity and the means
00:51:33.85\00:51:37.17
and I get a chance
because I'm involve
00:51:37.20\00:51:39.38
with those boards to
help make those decisions
00:51:39.41\00:51:42.68
and help build a solid future
for the church and publishing.
00:51:42.71\00:51:45.41
Yeah, well said, from the
days when Joshua Himes took
00:51:45.44\00:51:47.62
William Miller
out of the small towns
00:51:47.65\00:51:49.62
and used the
extent media at that time.
00:51:49.65\00:51:52.02
You always try to do this,
00:51:52.05\00:51:53.13
so this is really
just in that trajectory.
00:51:53.16\00:51:54.85
Exactly.
00:51:54.88\00:51:55.93
Yeah. Yeah.
Excellent. Excellent.
00:51:55.96\00:51:58.27
We're gonna go to
our news break now,
00:51:58.30\00:51:59.76
then we're gonna come back
and sort of put a little bow
00:51:59.79\00:52:01.34
on this and wrap this up.
00:52:01.37\00:52:02.40
This has been a
good time together.
00:52:02.43\00:52:03.64
We'll be back in
just three minutes.
00:52:03.67\00:52:05.48