Mozart instead of chemicals? Art instead of science? 00:00:02.96\00:00:09.80 Don't laugh, it's true. 00:00:09.84\00:00:12.24 Using giant speakers mounted on tall poles vineyards and Tuscany 00:00:12.27\00:00:17.11 are beginning to play classic and Baroque and sacred music 00:00:17.15\00:00:20.05 for their grapes, in one vineyard the grapes get 00:00:20.08\00:00:23.25 to hear Mozart for 24 hours, and wouldn't you know it, 00:00:23.28\00:00:27.26 instead of taking 20 days to mature, these Mozart grapes 00:00:27.29\00:00:30.76 are maturing in 10 to 14 days, the grapes are sweeter 00:00:30.79\00:00:34.93 and need fewer pesticides. 00:00:34.96\00:00:36.77 Now, how's that for innovation? 00:00:36.80\00:00:38.77