What is money for?
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Is it a helpful
resource to use for good
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or is the love of it
the root of all evil?
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Actually, it's both,
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but God may have
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a different
definition of success.
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Real success
doesn't come overnight.
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It takes hard work
and faithful planning.
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To use your dollars well,
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it takes more
than a little sense.
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Hello and welcome
to Dollars and Sense.
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My name is Yvonne Lewis,
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and I'm the
co-host for this program.
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Our primary host is Ryan
Mack, financial literacy expert,
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author, trainer, you name it.
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Ryan! It's great to be here?
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It's great day.
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It is so good to
co-host this program with you.
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Absolutely.
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We've been
getting some great tips.
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Yeah, the Lord has
just really blessed you
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with insight and information.
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I'm just so glad that
our Dare to Dream viewers
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can pick your
brain and get some info.
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Absolutely, love
and having a great time.
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Oh, that's good. That's good.
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So what are we
going to talk about today?
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Today is something
where that is very near
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and dear to me, as I
do a lot of traveling.
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I meet and I see a
lot of organizations
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who are doing great work.
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But they don't have
necessarily the funding
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just to remain viable.
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And a lot of
times, they're so humble,
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and they're so gracious,
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and they're doing
such amazing work.
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But I've some
scripture I wanted to read
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that kind of
outlines some things that
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I believe that we
should just listen to,
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this gonna help
these organizations out.
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Great.
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So the first
scripture is Isaiah 58:7.
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That says, "Is it not to
deal thy bread to the hungry,
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and that thou bring the poor
that are cast out to thy house?
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When thou seest the naked,
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that thou cover him,
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and that thou hide not
thyself from thine own flesh."
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I think this speaks to
our obligation as Christians.
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If we see someone who's hungry,
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we need to feed them,
we have to clothe them.
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This is what, the edict that
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is one of my favorite scriptures
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in the Word.
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And I think a lot of nonprofits,
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they believe this.
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They are doing the work there,
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they're educating
former incarcerated,
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they're providing a safe
house for homeless veterans.
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And I think that
scripture speaks to
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and I have
another scripture here,
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that further speaks to
another thing nonprofit
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should really pay attention to,
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and this is 1 Corinthians 14:40.
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That says, "Let all things
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be done decently and in order."
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So what this says
to me is that yes,
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you want to clothe the homeless,
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and you want to feed, and
you want to help veterans,
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and you want to help
youth aging out of foster care
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and doing such great work,
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again, across the
country, and around the world,
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people are doing amazing things.
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But if you're gonna do it,
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all things need
to be done decently
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and in order.
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That speaks to the
books that we're up-keeping,
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that speaks to the accounting,
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that speaks to the budgeting,
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making sure you
have the right budget,
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making sure your
marketing plan is in order.
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And then finally
have the final scripture
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out of Proverbs 11:14.
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That says, "Where no counsel is,
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the people fall:
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but in a
multitude of counselors,
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there is safety."
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So I think this is really
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the business
plan for nonprofits.
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You want to do some
great work, it says in Isaiah.
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You want to do the great work,
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you want to clothe the homeless,
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you want to feed the hungry.
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But then you want to
make sure you do it in order.
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You want to make sure
you have the business plan
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and the strategy put in place.
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But then in order to do that,
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you have to find some
counselors to help you
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along the way to do that,
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and get a
multitude of counselors.
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So these are some things
that I've just taken out.
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I remember when
I was in Brooklyn,
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we helped over 2,000 individuals
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who were formerly incarcerated,
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to get jobs and training.
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And there's really an
aspect of self-determination
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and self-sufficiency
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which is what I believe
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is one of the strongest
edicts of Christianity,
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is making sure that we know that
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God has given us all
things to do everything.
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And we didn't get
any funding for this.
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But by the grace of God,
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most of the individuals
that I was working with,
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I had my own business,
and we were self-sufficient.
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And we did a lot of things
that in order to make sure that
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we could fund ourselves.
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So we didn't get
a dime of funding.
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But at the end of the day,
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not all profits
are in this situation.
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We're not... We don't see.
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We don't see.
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I mean, I remember one time,
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there was one young lady
who was doing such great work.
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And every single Wednesday,
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she had a food pantry,
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and people would
come and they would eat
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and then on every Saturday
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they would have a clothing place
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where people will donate clothes
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and bring all these clothes,
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and so every Saturday people
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would come and get
all these free clothes.
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But she just wasn't
getting the right support.
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And she was
doing such great work,
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but no one really knew about it
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except for those individuals
that she was serving.
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So what would happen was that,
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I mean, these individuals
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didn't have any
funding to support.
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She wanted to
keep their doors open.
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She wanted to remain viable.
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But she had to close the doors.
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And so the food stops,
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and she got a few
awards from the community,
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you know, and I
guess that's a good thing.
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And they honored
her multiple times,
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but that didn't
keep her doors open.
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You can't pay the
bills with the plaque, right?
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Yeah, pay the...
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And not with plaque and note
and chicken dinners, you know?
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Yeah.
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We have to, and I
think as a community,
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and I have some tips here
that I would love to give,
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or say, provide some
feedback to the people
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to make sure they can know that
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other people are hearing
about what they're doing.
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Right.
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But the community has to step up
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and support these
in the organization.
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Right. So...
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You know, it's
funny, you would say that
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because Dare to
Dream is part of 3ABN,
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which is a nonprofit.
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And we were on
satellite for a while,
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but then we went off satellite,
and we were on internet.
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We just didn't get
enough funding from folks.
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And folks would
love the programming,
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love all of this.
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I didn't knew, what's
amazing is this program,
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I didn't even really know
we were going to do this today.
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So we don't want the viewers
to think this is a set-up.
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Right. 'Cause it's not.
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I'm really glad
he's doing this program.
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But it was
really, it was something
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because a lot of
folks were calling saying,
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where's Dare to Dream,
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we're not
seeing it on satellite,
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we're not seeing
it on our TVs anymore.
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We're still on 24/7, you
know, with Roku, and your iPad,
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your iPhone, all of that.
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But my point is that,
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had we gotten
sufficient support,
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we could have
stayed on satellite longer,
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but we just, people love it.
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Right.
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But the dollars
have to match the praise.
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Right.
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You know, we love you,
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we want you to be
on, you know, all that.
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But you have to
support on some level.
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And it's not like people
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have to give like a huge amount.
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But on some level, you know,
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support is imperative
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if you're
involved in a nonprofit.
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And it's tax deductible,
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so it gets
written off your taxes.
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It's a win-win. Right.
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And we can continue providing
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the kinds of programs like this,
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that we do to the community.
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But the bottom line
is right now our country
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is in an economic state of...
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I don't want to say crisis
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because I don't want to
put a fear monger out there.
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But we're strapped
for money right now.
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The government is overextended
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its resources, our debts rising.
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And there have, there has to be
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a level of stopgap measure
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where other organizations
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are stepping up to the plate
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and those organizations
that are doing the work
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like this organization.
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Like others, like the young lady
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that I mentioned,
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they're able to fill
the gap in our communities
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in such a way
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where the government can't reach
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because they just don't
have the resources to do it.
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Right.
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And the beautiful part that
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I like about nonprofits
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is their will to
say, you know what?
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If I can't get
help from someone else,
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I'm going to do it myself.
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It's that go-getter mentality.
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You are an entrepreneur,
if you're nonprofit owner.
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It's a business just
like any other business.
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And I think we have to
start looking at it like that,
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we have to be more diligent.
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I know, we're gonna have another
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whole show on entrepreneurship.
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And I think that fits right in.
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But today, I
just have some basic
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marketing tips for nonprofits.
00:08:30.91\00:08:32.24
Good. Good.
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I need to take notes
myself. You know what?
00:08:33.64\00:08:36.68
And I hope this is able to bless
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the viewers out there.
00:08:38.55\00:08:39.88
So the first thing that I
think nonprofits should do is
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and as humble as
they are, that's great.
00:08:43.99\00:08:45.95
But we need to have a
little sensationalism.
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We need to get our message out
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and people need to
know what you're doing.
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First thing you have to do
is create a YouTube channel.
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YouTube, you see the
blessed part about us
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and what's happening in
our community right now,
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social media, and all
of these platforms that
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allow us to get our
message out more effectively.
00:09:03.51\00:09:06.27
We should be,
every single nonprofit
00:09:06.31\00:09:08.21
out there for free
and you can use a phone,
00:09:08.24\00:09:10.15
you can use your iPhone,
you can use whatever phone,
00:09:10.18\00:09:13.01
your Android,
everybody has ability
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to make videos of some sort.
00:09:14.55\00:09:16.72
So going out there,
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get on YouTube,
and make some channel.
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Every time you're feeding
someone, videotape the event.
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Every time you're educating,
00:09:24.06\00:09:25.39
you're empowering some
youth in the community,
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then videotape the event,
00:09:27.46\00:09:29.76
put it up on
your YouTube channel,
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and start
sending people the links,
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put it on Facebook and
Twitter and social media,
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have a Facebook
page for your event.
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Dare to Dream
Network has a Facebook page?
00:09:38.41\00:09:40.14
Yeah, and a YouTube
channel. And YouTube channel.
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So all of these things assist
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getting the message
out for next to nothing.
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You don't have to pay
anything for these things.
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Right.
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And that's a really
good point too, Ryan,
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because a lot of
nonprofits will think,
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well, I got to pay for
this, I got to pay for that.
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I don't have the money.
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But these social
media platforms are free.
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Free of charge.
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Most of them are free of charge.
00:10:00.00\00:10:01.33
So there really
is no excuses now,
00:10:01.36\00:10:03.20
for you not being able
00:10:03.23\00:10:04.57
to put a good
marketing strategy together
00:10:04.60\00:10:06.03
because you have
access just like,
00:10:06.07\00:10:08.00
well, maybe me back
in the '70s and '80s,
00:10:08.04\00:10:10.31
most of the marketing
campaigns had to be done
00:10:10.34\00:10:12.41
with connections to
huge networks and huge...
00:10:12.44\00:10:15.74
You know, they
didn't have the internet.
00:10:15.78\00:10:17.21
So you had to tap into someone,
00:10:17.25\00:10:18.61
you had to pay big dollars
to get your stuff in the paper,
00:10:18.65\00:10:22.05
so all those things that...
00:10:22.08\00:10:23.42
Well, now we have social media,
00:10:23.45\00:10:25.32
so we have to start
utilizing these things.
00:10:25.35\00:10:27.06
So another thing is, in
order for you to do that,
00:10:27.09\00:10:30.03
there's a lot of
media, your iPhone,
00:10:30.06\00:10:32.76
there's this thing
called the flip cam,
00:10:32.79\00:10:34.76
and different technology
that you can just use to just
00:10:34.80\00:10:36.77
within your hand,
00:10:36.80\00:10:38.13
you can film every single event.
00:10:38.17\00:10:40.24
And it's just as
easily uploadable
00:10:40.27\00:10:42.17
to your YouTube channel.
00:10:42.20\00:10:43.61
And again, some people say,
Ryan, I hear this all the time.
00:10:43.64\00:10:47.78
Well, I'm not too
comfortable filming it.
00:10:47.81\00:10:50.18
Or I don't know
if I want to do that.
00:10:50.21\00:10:52.71
And again, this is
not necessarily about
00:10:52.75\00:10:55.08
your level of comfort,
this is about the people
00:10:55.12\00:10:56.89
that you're serving.
00:10:56.92\00:10:58.42
So we've got to
stretch beyond the box of even
00:10:58.45\00:11:00.56
our own comfort levels.
00:11:00.59\00:11:01.92
I know you feel
like you're bragging,
00:11:01.96\00:11:03.73
and you feel like,
you're very humble.
00:11:03.76\00:11:05.19
And that's a
blessed thing to be humble.
00:11:05.23\00:11:07.36
I appreciate and I love
and respect your humility,
00:11:07.40\00:11:09.86
but we have to
get the message out.
00:11:09.90\00:11:12.23
Because the people need to know
00:11:12.27\00:11:13.60
you're feeding
those individuals.
00:11:13.64\00:11:15.00
So purchase a flip cam.
00:11:15.04\00:11:16.77
And you're really not,
when you say what you're doing,
00:11:16.81\00:11:21.14
that's not bragging, it's saying
00:11:21.18\00:11:23.31
what services you
offer, and how people
00:11:23.35\00:11:25.81
are taking
advantage of those services.
00:11:25.85\00:11:27.92
So if you have an issue,
00:11:27.95\00:11:30.75
feeling like
you're not being humble,
00:11:30.79\00:11:32.45
it's not about humility,
00:11:32.49\00:11:33.82
it's really about
saying what you're doing
00:11:33.86\00:11:35.62
so that people know the services
00:11:35.66\00:11:36.99
that you provide,
00:11:37.03\00:11:38.36
so that they
can avail themselves
00:11:38.39\00:11:41.00
of the service and
support the service.
00:11:41.03\00:11:42.86
Absolutely.
00:11:42.90\00:11:44.23
Another tip is,
00:11:44.27\00:11:45.60
make sure you
get video testimonies
00:11:45.63\00:11:47.74
from the people
that you're serving.
00:11:47.77\00:11:50.01
The best marketing
tool of any organization
00:11:50.04\00:11:54.14
are the people
that you're helping.
00:11:54.18\00:11:55.71
I believe that. There's no...
00:11:55.74\00:11:57.08
I mean, you can get up
00:11:57.11\00:11:58.45
and you can be the
best speaker in the world,
00:11:58.48\00:11:59.95
you can be the most
charismatic dynamic speaker.
00:11:59.98\00:12:01.98
But if you're sitting back
00:12:02.02\00:12:03.35
and you have a veteran
who used to be homeless,
00:12:03.39\00:12:05.35
that now has a home
that wants to get on camera
00:12:05.39\00:12:07.32
and say, "This is
what they did for me."
00:12:07.36\00:12:09.99
There's no better
marketing tool in the entire.
00:12:10.03\00:12:13.80
Funders want to see that.
00:12:13.83\00:12:15.26
They want to see
those testimonials.
00:12:15.30\00:12:16.93
They want to be a part of that.
00:12:16.97\00:12:18.50
When they see this youth aging
out of foster care that now
00:12:18.53\00:12:21.90
because of what you did
has a career in education,
00:12:21.94\00:12:25.94
has a job,
00:12:25.97\00:12:27.31
because you
helped that individual
00:12:27.34\00:12:28.68
to get their life together.
00:12:28.71\00:12:30.05
A funder may be a bank,
00:12:30.08\00:12:32.85
or a financial
institution, or a business.
00:12:32.88\00:12:36.28
They want to attach
themselves to that message
00:12:36.32\00:12:38.55
because they want to
be, so you know what?
00:12:38.59\00:12:40.26
They're doing some good work.
00:12:40.29\00:12:41.62
And we see this all the time,
they're doing some good work.
00:12:41.66\00:12:43.32
Well, you know what?
00:12:43.36\00:12:44.69
Let me tie myself to that,
00:12:44.73\00:12:46.06
that funding that
to that initiative,
00:12:46.09\00:12:48.00
because I want to fund it.
00:12:48.03\00:12:49.36
So now I can say
I'm a part of it.
00:12:49.40\00:12:50.93
And they don't have to do
the work to be a part of it.
00:12:50.97\00:12:52.60
They might have volunteers that
00:12:52.63\00:12:53.97
they can even lend to you
in kind to help your initiative
00:12:54.00\00:12:56.54
because they want
their employees to have.
00:12:56.57\00:12:58.64
Many banks now,
this thing called CRA,
00:12:58.67\00:13:01.01
Community Reinvestment
Act, where banks have to,
00:13:01.04\00:13:04.38
or they're mandated to make sure
00:13:04.41\00:13:06.51
they're giving
back to the community
00:13:06.55\00:13:07.88
and they're using
their CRA dollars.
00:13:07.92\00:13:09.78
Your organization
and what they're doing,
00:13:09.82\00:13:11.92
might fall in line
to those CRA initiative.
00:13:11.95\00:13:15.22
I've seen checks and
I've gotten checks cut
00:13:15.26\00:13:16.93
5, 10, 20, 75, 100 grand cut,
00:13:16.96\00:13:20.60
just because the bank says
00:13:20.63\00:13:21.96
I want to be
attached to that initiative.
00:13:22.00\00:13:23.33
Wow, you're
doing some good work.
00:13:23.37\00:13:24.70
And I saw it.
00:13:24.73\00:13:26.07
Let me attach
myself to that initiative.
00:13:26.10\00:13:27.60
So how do you find
out about these programs
00:13:27.64\00:13:32.57
or grants or
whatever that are available?
00:13:32.61\00:13:35.48
The resources that are available
00:13:35.51\00:13:36.95
to help fund your nonprofit?
00:13:36.98\00:13:38.51
That's a great
question. There's a...
00:13:38.55\00:13:40.65
There are many
different organizations.
00:13:40.68\00:13:43.39
As one organization,
00:13:43.42\00:13:44.75
and the name
escapes me right now,
00:13:44.79\00:13:46.35
but it's the nonprofit.
00:13:46.39\00:13:49.26
The name escapes me.
00:13:49.29\00:13:50.63
I'll go ahead.
00:13:50.66\00:13:51.99
Well, we can,
somebody can email you?
00:13:52.03\00:13:53.36
Yeah, absolutely.
00:13:53.40\00:13:54.73
dollarsandsense@3abn.org
00:13:54.76\00:13:56.97
And there's tons of grants
and tons of niches out there.
00:13:57.00\00:13:59.63
And many banks
again, there's a Wayne,
00:13:59.67\00:14:02.10
there in Detroit,
00:14:02.14\00:14:03.47
there's a Wayne
County CRA Association.
00:14:03.51\00:14:05.17
They're seeing associations
00:14:05.21\00:14:06.98
all across the
country of different banks
00:14:07.01\00:14:09.11
who come together to figure out
00:14:09.14\00:14:10.88
what are the
different organizations
00:14:10.91\00:14:12.25
that we can support.
00:14:12.28\00:14:14.32
So networking,
talking to your organization,
00:14:14.35\00:14:16.79
and please go to
Dare to Dream Network.
00:14:16.82\00:14:18.22
And we're going to be
putting up tons of resources
00:14:18.25\00:14:20.06
where you can actually go
and find out different grants
00:14:20.09\00:14:24.39
that are
available on the website.
00:14:24.43\00:14:26.96
Yeah, that's great.
00:14:27.00\00:14:28.33
And when you
apply for these things,
00:14:28.36\00:14:29.70
essentially what
happens is that they're looking
00:14:29.73\00:14:31.30
for the work that you've done.
00:14:31.33\00:14:32.70
And by getting
at YouTube channel,
00:14:32.73\00:14:34.60
getting at social media site
and getting those videos up,
00:14:34.64\00:14:37.61
it leaves a
footprint of your content.
00:14:37.64\00:14:40.21
And so that's,
that's one of the best ways
00:14:40.24\00:14:42.58
to get at funders, okay?
00:14:42.61\00:14:44.41
Now, another tip is,
we want to start blogging
00:14:44.45\00:14:47.65
about your experiences,
00:14:47.68\00:14:49.42
and regularly posting
this piece on various sites.
00:14:49.45\00:14:51.92
I think the best entrepreneurs
in the world are educators.
00:14:51.95\00:14:56.22
And I think that
they use it as an app.
00:14:56.26\00:14:58.63
I think the
benevolent marketing strategy,
00:14:58.66\00:15:00.36
no matter what nonprofit
00:15:00.40\00:15:01.73
or for profit is
one of the best ways
00:15:01.76\00:15:03.43
in order to get
your message out there,
00:15:03.47\00:15:04.93
but also to get clients.
00:15:04.97\00:15:06.37
What's the
benevolent marketing strategy?
00:15:06.40\00:15:07.74
Great question.
00:15:07.77\00:15:09.10
The benevolent market strategy,
when I was a financial advisor,
00:15:09.14\00:15:12.51
I would not go
and ask for support,
00:15:12.54\00:15:15.98
I would not say,
hey, you know what?
00:15:16.01\00:15:18.41
I need to get support
from you, I want you to...
00:15:18.45\00:15:20.92
I want to make sure
you can borrow money
00:15:20.95\00:15:23.35
for my services,
I wouldn't say that.
00:15:23.39\00:15:26.02
I would teach
about financial literacy.
00:15:26.05\00:15:27.82
I would give
financial tips anywhere I could.
00:15:27.86\00:15:30.53
I would write about them,
00:15:30.56\00:15:31.89
I would blog
about on different sites
00:15:31.93\00:15:33.26
about the different
ways to improve your credit.
00:15:33.29\00:15:35.40
I would write about the
different ways to invest.
00:15:35.43\00:15:38.13
And all these things
that came around, essentially,
00:15:38.17\00:15:40.87
I started to
educate individuals.
00:15:40.90\00:15:42.90
And as I was educating
more and more individuals,
00:15:42.94\00:15:44.34
people say, you know,
00:15:44.37\00:15:45.71
you actually pretty
smart about this stuff.
00:15:45.74\00:15:47.08
The number one
question that I got always was,
00:15:47.11\00:15:49.04
"Do you know of a
financial advisor?"
00:15:49.08\00:15:50.98
I said, "Well, I happened
to be a financial advisor."
00:15:51.01\00:15:53.25
And so that's the way
00:15:53.28\00:15:54.68
I got business
was just by educating
00:15:54.72\00:15:56.62
and using a very
benevolent business model.
00:15:56.65\00:15:58.85
So in other words,
what you're saying,
00:15:58.89\00:16:01.02
is you casting your
bread upon the waters, right?
00:16:01.06\00:16:04.46
So you're just putting it
out there giving free service.
00:16:04.49\00:16:09.03
But in so doing,
people are drawn to you,
00:16:09.06\00:16:11.90
and then they ask you,
can you recommend somebody
00:16:11.93\00:16:14.67
and you just
happened to be that somebody.
00:16:14.70\00:16:17.21
And nonprofits could
do the exact same thing.
00:16:17.24\00:16:20.18
You see when, if
you're an organization
00:16:20.21\00:16:22.24
that helps veterans,
00:16:22.28\00:16:24.31
then you should be
educating individuals
00:16:24.35\00:16:25.95
about the plight of veterans.
00:16:25.98\00:16:27.72
You should be that expert,
00:16:27.75\00:16:29.08
you should be that
individual that says,
00:16:29.12\00:16:30.52
the VA just came out
with a recent release.
00:16:30.55\00:16:33.15
And, you know,
here's a homelessness
00:16:33.19\00:16:34.52
that we see within
the veteran population.
00:16:34.56\00:16:36.42
Here is, if you are dealing
00:16:36.46\00:16:38.79
with youth aged
out of foster care
00:16:38.83\00:16:40.26
or at risk youth
in your community,
00:16:40.30\00:16:42.76
you should be that
expert talking about it,
00:16:42.80\00:16:44.63
educating individuals about it.
00:16:44.67\00:16:46.00
So when, as soon as
someone wants to figure out,
00:16:46.03\00:16:48.07
you know what?
00:16:48.10\00:16:49.44
We want to help this out.
00:16:49.47\00:16:50.81
They're gonna come to you
00:16:50.84\00:16:52.17
because they know
you're the expert on that.
00:16:52.21\00:16:53.68
And they happen to know that
00:16:53.71\00:16:55.04
you also have an organization
doing the exact same thing.
00:16:55.08\00:16:57.91
And so, that's one of
the most brilliant ways
00:16:57.95\00:16:59.75
that I think that
00:16:59.78\00:17:01.12
we should start
getting out them.
00:17:01.15\00:17:02.48
That's good.
00:17:02.52\00:17:03.85
Another good tip is to make sure
00:17:03.89\00:17:05.49
your website's up to date.
00:17:05.52\00:17:06.86
I can't tell you
how many organizations
00:17:06.89\00:17:09.26
that I know that
don't even have a website,
00:17:09.29\00:17:12.13
no excuse anymore,
because now they have sites,
00:17:12.16\00:17:14.53
they can give
you a free website.
00:17:14.56\00:17:16.53
Wix.com actually
provides free website.
00:17:16.56\00:17:19.77
Trendsetters,
another organization
00:17:19.80\00:17:21.50
that provides free websites.
00:17:21.54\00:17:23.30
And all these organizations...
00:17:23.34\00:17:24.67
What's the catch
though, because nothing's free.
00:17:24.71\00:17:26.78
So what's the catch?
00:17:26.81\00:17:28.14
What happens is that
00:17:28.18\00:17:29.51
these
organizations are out there
00:17:29.54\00:17:31.11
and the way that they get money,
00:17:31.15\00:17:32.61
well, they also have a paid
for service attached to them.
00:17:32.65\00:17:34.55
Okay.
00:17:34.58\00:17:35.92
But they also use
advertising dollar.
00:17:35.95\00:17:38.02
So when you're
going to their site,
00:17:38.05\00:17:39.75
what happens is that
they drive so much traffic
00:17:39.79\00:17:41.72
to that particular site,
00:17:41.76\00:17:43.49
that other people
when you go there,
00:17:43.53\00:17:46.93
toothpaste or bank or something,
00:17:46.96\00:17:50.00
they want to get to
you to click on their site.
00:17:50.03\00:17:52.50
So other advertiser,
advertiser on their site,
00:17:52.53\00:17:54.87
so they can sense that
00:17:54.90\00:17:56.24
you're using the
services and they,
00:17:56.27\00:17:57.67
most of them have a free option.
00:17:57.71\00:17:59.34
You can use their
services for free.
00:17:59.37\00:18:00.71
But ideally, though,
the advertisers want you
00:18:00.74\00:18:02.51
to click on their site and say,
00:18:02.54\00:18:03.88
"Hey, let me check out this
car or this bank or whatnot."
00:18:03.91\00:18:06.65
In the meanwhile,
you're getting a wix.com site.
00:18:06.68\00:18:09.18
I mean, when I first started
my financial planning company,
00:18:09.22\00:18:11.42
that's where I went to first.
00:18:11.45\00:18:12.79
I was trying to save
00:18:12.82\00:18:14.16
a little bit of
money at the time.
00:18:14.19\00:18:15.52
And so, I just
open up a free website.
00:18:15.56\00:18:17.76
And so there are
many different ways
00:18:17.79\00:18:19.73
that individuals
can maximize the weight
00:18:19.76\00:18:23.60
and maximize the technology.
00:18:23.63\00:18:25.43
Another good tip that
individuals should use
00:18:25.47\00:18:28.44
is making sure you can
accept credit card donations.
00:18:28.47\00:18:31.57
You have to.
00:18:31.61\00:18:33.48
So, there's,
paypal.com has a great service
00:18:33.51\00:18:38.05
where you can use a
swipe, where you can swipe
00:18:38.08\00:18:39.91
and you can take
credit card donations.
00:18:39.95\00:18:41.75
And that means you
can do it internationally.
00:18:41.78\00:18:43.92
Exactly.
00:18:43.95\00:18:45.29
Because currency is different
from country to country.
00:18:45.32\00:18:47.29
Right.
00:18:47.32\00:18:48.66
But PayPal, with
PayPal, you can get, you know,
00:18:48.69\00:18:51.76
get the donation
in your currency.
00:18:51.79\00:18:53.63
Exactly.
00:18:53.66\00:18:55.00
So, I mean, it ends up
being in your currency.
00:18:55.03\00:18:56.36
Yeah. So PayPal
has a great site.
00:18:56.40\00:18:58.23
Squareup.com has a great site.
00:18:58.27\00:19:00.80
And again, the people,
00:19:00.84\00:19:03.34
sometimes it's
not necessarily that,
00:19:03.37\00:19:05.87
'cause
nonprofits have to consider
00:19:05.91\00:19:09.11
the individuals
out there as not lazy
00:19:09.14\00:19:12.01
but not as excited
about the work as they are.
00:19:12.05\00:19:15.15
So you have to, nonprofits,
00:19:15.18\00:19:16.72
you have to put your mindset
00:19:16.75\00:19:18.25
into the
perspective of individuals
00:19:18.29\00:19:20.79
wanting to have an easy
and seamless way to donate.
00:19:20.82\00:19:24.63
And is it
seamless for you to donate?
00:19:24.66\00:19:27.10
Is it seamless for you to go?
00:19:27.13\00:19:28.80
Do you have an internet
portal where people can go?
00:19:28.83\00:19:31.67
I remember when,
00:19:31.70\00:19:34.04
some individuals are
running for school board.
00:19:34.07\00:19:36.64
And I saw someone
running for school board,
00:19:36.67\00:19:38.77
and I saw
individuals running for politics
00:19:38.81\00:19:40.38
and someone
asked me for donation.
00:19:40.41\00:19:41.94
I said, "Sure, I
would love to donate.
00:19:41.98\00:19:44.41
Do you have a way
00:19:44.45\00:19:45.78
where I can do it over my phone?
00:19:45.81\00:19:47.15
Do you have a
link?" He texted to me.
00:19:47.18\00:19:49.45
And he said, "Well,
I don't have a link.
00:19:49.48\00:19:51.39
Can you go?"
00:19:51.42\00:19:52.99
Okay, you know, immediately,
00:19:53.02\00:19:54.72
automatically
just, I got frustrated.
00:19:54.76\00:19:57.13
Because again, I've got,
00:19:57.16\00:19:58.49
I'm running this
business doing that.
00:19:58.53\00:19:59.86
I'm here and there.
00:19:59.89\00:20:01.23
And I'll be happy to donate,
but make it simple for me.
00:20:01.26\00:20:03.77
Right. I want to go to my phone.
00:20:03.80\00:20:05.13
And this is,
00:20:05.17\00:20:06.50
especially the
millennial generation.
00:20:06.53\00:20:07.87
Millennials are all
about ease and seamless.
00:20:07.90\00:20:11.77
I mean, someone said,
00:20:11.81\00:20:13.14
"Hey, many
millennials don't even know
00:20:13.17\00:20:14.84
what a check is, you know,
00:20:14.88\00:20:16.24
so people say, send me a check.
00:20:16.28\00:20:17.85
They don't even
know what checks are,
00:20:17.88\00:20:19.21
they don't know,
00:20:19.25\00:20:20.58
because they do
everything on the internet.
00:20:20.62\00:20:21.95
So make it seamless,
have a link, a website,
00:20:21.98\00:20:25.25
where you can go to that website
00:20:25.29\00:20:26.62
and just click on
a button and donate.
00:20:26.65\00:20:29.22
And then also have
products and services that
00:20:29.26\00:20:30.96
you can sell via
the website as well.
00:20:30.99\00:20:33.53
I know many...
00:20:33.56\00:20:34.90
I mean, there
are many nonprofits,
00:20:34.93\00:20:36.93
just because you're
nonprofit doesn't mean
00:20:36.97\00:20:38.43
you can't sell things.
00:20:38.47\00:20:39.97
You just have to do
things within the scope
00:20:40.00\00:20:41.37
and vision of your organization.
00:20:41.40\00:20:43.20
So what are some
products and services
00:20:43.24\00:20:45.04
that you want to sell,
00:20:45.07\00:20:46.41
that you want to
give to your organization,
00:20:46.44\00:20:47.78
that you can sell
that you think are going
00:20:47.81\00:20:49.14
to empower your organization?
00:20:49.18\00:20:50.61
So again these are all just
some basic tips and strategies
00:20:50.65\00:20:54.45
that I feel that
00:20:54.48\00:20:55.82
we should definitely
be using for nonprofits.
00:20:55.85\00:20:58.35
This is so good, Ryan,
00:20:58.39\00:21:00.06
because especially
that whole seamless thing,
00:21:00.09\00:21:03.29
because so many times, you know,
00:21:03.32\00:21:05.69
people want to donate.
00:21:05.73\00:21:07.10
And if it's too, I remember,
00:21:07.13\00:21:09.43
I was going to donate to some,
00:21:09.46\00:21:11.40
I don't remember
which nonprofit was,
00:21:11.43\00:21:12.83
but I was gonna
donate to somebody.
00:21:12.87\00:21:14.34
And I was trying to see
where the donation place was.
00:21:14.37\00:21:18.67
And it just was too complicated.
00:21:18.71\00:21:21.64
And I'm not a
millennial by any means.
00:21:21.68\00:21:23.35
But I like the
seamless thing too,
00:21:23.38\00:21:25.38
because it's just easier.
00:21:25.41\00:21:27.22
So you want to go there,
00:21:27.25\00:21:28.58
you want to hit the
button, donate, and that's it.
00:21:28.62\00:21:31.92
This was like
really complicated.
00:21:31.95\00:21:34.39
And it's a turn off,
00:21:34.42\00:21:35.89
it's a turn off
to potential donors,
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because they're like,
00:21:37.79\00:21:39.13
I don't feel
like doing all that.
00:21:39.16\00:21:40.50
Right.
00:21:40.53\00:21:41.86
Let me just hit the
button, move the mouse.
00:21:41.90\00:21:43.50
That's why online
banking is so crazy.
00:21:43.53\00:21:45.20
Exactly.
00:21:45.23\00:21:46.57
But you just want
to move the mouse,
00:21:46.60\00:21:47.94
transfer the funds here,
and boom, you can do that.
00:21:47.97\00:21:51.04
Another strategy I think that
00:21:51.07\00:21:53.27
nonprofits have to implement,
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and I really want
to emphasize this.
00:21:54.91\00:21:57.21
I mean, it talks about Psalms,
00:21:57.25\00:21:58.58
how sweet is when brothers
dwell together in unity.
00:21:58.61\00:22:01.58
And that's scriptural.
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I think we have
to really understand
00:22:03.72\00:22:05.72
how as nonprofits
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we should start
working together.
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And many
nonprofits, and I'm sure that
00:22:09.72\00:22:13.56
the viewers can
attest to this at home.
00:22:13.60\00:22:16.87
When you operate
within a particular market,
00:22:16.90\00:22:19.77
if you happen to do
something that is similar
00:22:19.80\00:22:22.64
to another organization
in that particular market,
00:22:22.67\00:22:25.14
that automatically becomes if,
and this is a negative thing.
00:22:25.17\00:22:29.24
But this level of
animosity, oh, I do that,
00:22:29.28\00:22:32.55
or that's funding
I should be getting,
00:22:32.58\00:22:34.48
or you're competing with me.
00:22:34.52\00:22:36.22
I think we got
to get beyond that.
00:22:36.25\00:22:38.15
There's so much poverty
to go around for everybody.
00:22:38.19\00:22:41.06
And we don't have to
compete with one another,
00:22:41.09\00:22:44.09
we have to start...
00:22:44.13\00:22:45.46
When I was with Operation
Hope, I would sit back.
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And immediately what I would do
00:22:50.43\00:22:52.17
was look at every
single organization
00:22:52.20\00:22:54.24
in that particular market.
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And I would look and see
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whether there
something similar to what we do.
00:22:57.91\00:22:59.64
And I would call them.
00:22:59.67\00:23:01.01
The first thing I did
when I went back to Detroit.
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I called every
single organization,
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I did something similar.
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Every single
financial literacy organization,
00:23:05.51\00:23:07.48
every single
entrepreneurship organization,
00:23:07.52\00:23:09.55
every single organization
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I dealt with credit, credit pay,
00:23:10.95\00:23:12.29
anything eerily
similar, exactly the same.
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I called them up
and we had a meeting.
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I said, "What can
we do to support you?
00:23:16.52\00:23:17.96
What can I do to support you?
00:23:17.99\00:23:20.36
What can we do to
send some clients your way?
00:23:20.40\00:23:22.46
What can we do
to help market you?"
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And I said because I wanted them
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to get to be real clear,
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that it's not about
me, this is about the work.
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This is bigger than me.
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And I know that
if God has it for me,
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I'm not
concerned about anything,
00:23:33.78\00:23:35.48
about anybody taking it from me.
00:23:35.51\00:23:37.05
Yes.
00:23:37.08\00:23:38.41
And so I would give, and
freely you have received,
00:23:38.45\00:23:40.45
freely you shall give.
00:23:40.48\00:23:41.82
And we made a
practice of making sure
00:23:41.85\00:23:43.95
we just
consistently gave and gave.
00:23:43.99\00:23:46.49
Every time we did a workshop,
00:23:46.52\00:23:47.86
we would invite
other individuals there.
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And we would always
00:23:49.79\00:23:51.13
give other people a
platform via the radio.
00:23:51.16\00:23:53.23
And if I was ever
doing television interviews,
00:23:53.26\00:23:55.30
I would always shout
out every other nonprofit
00:23:55.33\00:23:57.87
doing similar
work, so they would know.
00:23:57.90\00:24:00.70
I'm not concerned about
giving you too much exposure,
00:24:00.74\00:24:04.07
because God's got a plan for me.
00:24:04.11\00:24:06.81
See, Ryan, that's
it. What somebody...
00:24:06.84\00:24:10.25
God has a plan for each person,
00:24:10.28\00:24:11.91
so, whatever they have,
praise the Lord for that.
00:24:11.95\00:24:14.98
That's it. Absolutely.
00:24:15.02\00:24:16.35
It's a blessing
from God on their path.
00:24:16.38\00:24:19.85
God's given me my blessings,
He's given you your blessings.
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There's no reason to resent
00:24:24.43\00:24:26.19
somebody else
for their blessings.
00:24:26.23\00:24:27.56
Right. Right.
00:24:27.60\00:24:28.93
One of the things that
I love and this is not,
00:24:28.96\00:24:31.20
not to pat 3ABN
on the back per se,
00:24:31.23\00:24:33.80
but it is a channel of blessing
00:24:33.84\00:24:36.57
because they
highlight other ministries
00:24:36.60\00:24:41.11
and help raise funds
for other ministries.
00:24:41.14\00:24:44.38
So to me, that's what
God would have us to do.
00:24:44.41\00:24:48.18
Not, not, and I'm
really thankful that
00:24:48.22\00:24:51.79
that's Danny's mindset
to be a channel of blessing.
00:24:51.82\00:24:56.42
And so, other
ministries come here
00:24:56.46\00:24:58.79
and we raise funds for
whatever they're doing.
00:24:58.83\00:25:04.03
And it's just, it's a blessing.
00:25:04.07\00:25:05.50
And Lord consequently
continues to bless 3ABN as well.
00:25:05.53\00:25:08.17
Right.
00:25:08.20\00:25:09.54
So what you're
saying is so true.
00:25:09.57\00:25:12.07
Whatever somebody
else's path and their blessing,
00:25:12.11\00:25:15.41
that's for them.
00:25:15.44\00:25:16.78
Right. God has
His own plan for you.
00:25:16.81\00:25:19.78
And we help each
other. You're right.
00:25:19.81\00:25:21.48
And I really, I think it speaks
00:25:21.52\00:25:24.29
to the bigger picture of
our communities as a whole,
00:25:24.32\00:25:28.06
and how we operate
00:25:28.09\00:25:29.42
amongst our
communities with each other.
00:25:29.46\00:25:31.69
Well, I know that
00:25:31.73\00:25:33.06
there's a lot of folks out there
00:25:33.09\00:25:34.43
who are struggling economically.
00:25:34.46\00:25:35.80
I know there are lot
of individuals out there
00:25:35.83\00:25:37.17
who are just live
in check to Tuesday.
00:25:37.20\00:25:40.07
And so there's a
tendency to say, you know,
00:25:40.10\00:25:42.90
and this goes back to
when we talk about tithing,
00:25:42.94\00:25:45.87
there's a tendency to say,
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what's mine is
mine and I'm so...
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I'm not confident that
00:25:51.08\00:25:52.75
whether I'm gonna
get another dollar,
00:25:52.78\00:25:54.12
I have to hold on to this data,
like, it's my very last one.
00:25:54.15\00:25:56.62
Right. I can't
tithe it to my church.
00:25:56.65\00:25:59.19
I can't help
another organization
00:25:59.22\00:26:00.82
because I need it for myself.
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I can't give to anyone.
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I have to hold on it
like it's the very...
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And God doesn't want
us in this predicament.
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God does not want
us with that mindset.
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Freely you have received,
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freely you shall
give, cheerful givers.
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So please, nonprofits,
let's operate together.
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Let's work together.
Let's support our nonprofits.
00:26:16.71\00:26:19.71
And I think we'll do
just that much better
00:26:19.74\00:26:21.54
in helping our economy recover.
00:26:21.58\00:26:23.61
Absolutely.
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We should come
together in unity.
00:26:25.01\00:26:27.42
Yeah.
00:26:27.45\00:26:28.78
And help others, help
those who are less fortunate.
00:26:28.82\00:26:31.72
Absolutely. You
have a takeaway for us.
00:26:31.75\00:26:34.86
I'm ready for it. All right.
00:26:34.89\00:26:36.62
Let's give it.
00:26:36.66\00:26:37.99
As the Word says,
00:26:44.97\00:26:46.30
"Let all things be done decently
00:26:46.33\00:26:47.87
and in order."
00:26:47.90\00:26:49.24
These tips and more
are just a few suggestions
00:26:49.27\00:26:51.44
that can lead to
increase visibility,
00:26:51.47\00:26:53.27
which can lead
to increase dollars.
00:26:53.31\00:26:55.11
It hurts me to continue
00:26:55.14\00:26:56.48
to see people
struggling to raise funds,
00:26:56.51\00:26:58.01
especially when
they're doing such great work.
00:26:58.05\00:27:00.28
I don't want to see
another leader of a nonprofit
00:27:00.32\00:27:02.38
have to close his or her doors,
00:27:02.42\00:27:03.99
because they
don't have the money
00:27:04.02\00:27:05.35
to remain open to the public.
00:27:05.39\00:27:07.26
It's time for you
to step up to the plate
00:27:07.29\00:27:09.32
and support those nonprofits
you see doing a great work.
00:27:09.36\00:27:12.33
I'm very sympathetic to
those nonprofits who say,
00:27:12.36\00:27:14.26
they're so busy doing
work, they often forget to do
00:27:14.30\00:27:16.93
the crucial job of
marketing their efforts.
00:27:16.97\00:27:19.10
If you see
someone doing great work,
00:27:19.13\00:27:20.84
do more than give them a praise.
00:27:20.87\00:27:22.40
Give them a dollar.
00:27:22.44\00:27:23.77
Set up a regular
donation schedule
00:27:23.81\00:27:25.34
to support their efforts
00:27:25.37\00:27:26.71
which are
supporting your community.
00:27:26.74\00:27:28.38
If you have time
00:27:28.41\00:27:29.74
and really
appreciate their mission,
00:27:29.78\00:27:31.11
I ask, join their
board and offer your insight
00:27:31.15\00:27:33.28
and assistance to
help grow the organization.
00:27:33.31\00:27:35.75
We need to help
feed our children,
00:27:35.78\00:27:37.55
clothe the homeless,
provide job training,
00:27:37.59\00:27:39.99
educate the former incarcerated,
00:27:40.02\00:27:41.79
fight against cancer,
00:27:41.82\00:27:43.16
and many services to
those who lie beyond the scope
00:27:43.19\00:27:45.53
and reach of the government.
00:27:45.56\00:27:46.90
We need less
talk and more action.
00:27:46.93\00:27:48.56
Let's get to work.
00:27:48.60\00:27:49.93
Be the change and remember,
00:27:49.96\00:27:51.37
the purpose of life
is a life of purpose.
00:27:51.40\00:27:53.57
Dollars and Sense, signing off.
00:27:53.60\00:27:54.97